What are the main elements of the SWOT analysis that are applied to the exam

The main contents include: analysis of environmental factors and construction of SWOT matrix.

Create an action plan.

1. Analyze environmental factors.

Because the enterprise is a whole, and because of the breadth of competitive advantages, it is necessary to look at the entire value chain when doing the analysis of advantages and disadvantages.

In each link, the company will be compared with competitors in detail. For example, whether the product is novel, whether the manufacturing process is complex, and the sales channel.

Whether it is unblocked, and whether it is competitive, etc.

2. Construct a SWOT matrix.

For example, piracy is currently popular in society.

Threat: Pirated alternatives limit the best of a company's products, and substitutes are not only a threat to the company, but may also bring opportunities.

Companies must analyze whether substitutes bring "disaster" to the company's product or service, or provide higher profits or value; the transfer costs of the purchaser switching to the purchase of an alternative; What companies can do to reduce costs or add value.

to reduce the risk of consumers buying pirated alternatives.

3. Overall analysis.

On the whole, SWOT can be divided into two parts: the first part is SW, which is mainly used to analyze the internal conditions; The second part is OT, which is mainly used to analyze external conditions. Using this method, you can find out the factors that are beneficial to you and worthy of development, as well as the things that are unfavorable to you and to avoid, find out the existing problems, find solutions, and clarify the future development direction.

SWOT analysis, also known as situation analysis, was proposed by the University of San Francisco's management professor Verrick in the early 80s of the 20th century. The so-called SWOT analysis, that is, situation analysis, is to list the main internal strengths, weaknesses, opportunities and threats closely related to the research object through investigation, and arrange them in the form of a matrix, and then use the idea of system analysis to match various factors with each other to analyze, and draw a series of corresponding conclusions, and the conclusions usually have a certain decision-making.

In this way, it is possible to conduct a comprehensive, systematic and accurate study of the situation in which the research object is located, and to formulate corresponding development strategies, plans, and countermeasures based on the research results. SWOT analysis is often used to develop a group's growth strategy and analyze competitors, and it is one of the most commonly used methods in strategic analysis.

S and W are internal factors, and O and T are external factors. According to the complete concept of competitive strategy, strategy should be an organic combination between what an enterprise "can do" (i.e., the strengths and weaknesses of the organization) and "can't" (i.e., opportunities and threats to the environment).

SWOT analysis is one of the commonly used methods for competitive intelligence analysis. The so-called SWOT analysis is to list the main internal strengths, weaknesses, opportunities and threats that are closely related to the research object through investigation, and arrange them in the form of a matrix according to the order of a paragraph, and then use the idea of system analysis to match various factors with each other for analysis. A series of corresponding conclusions (e.g., countermeasures, etc.) are drawn from this.

The main contents include: analysis of environmental factors, construction of SWOT matrix, and development of action plan.

1. S (strength).

It is an internal factor of the organization, including: a favorable competitive situation; Adequate Finance**; Good corporate image; technical strength; Economies of scale; product quality; market share; cost advantage; advertising campaigns, etc.

2. W (weakness).

refers to the aspects that are relatively weak in the competition. It is also an internal factor of the organization, including: aging equipment; management chaos; lack of key technologies; backward research and development; funding shortfalls; Mismanagement; product backlogs; Poor competitiveness, etc.

3. O (opportunity).

It is an external factor of the organization, including: new products; new markets; new demand; removal of market barriers; Competitor mistakes, etc.

4. T (threat).

are external factors to the organization, including: new competitors; an increase in alternative products; market tightening; changes in industry policies; economic recession; changes in customer preferences; emergencies, etc.

SWOT analysis is a method that comprehensively considers various factors of the company's internal conditions and external environment, conducts a systematic evaluation, and selects the best business strategy. S refers to the internal advantages of the enterprise, W refers to the internal disadvantages of the enterprise, O refers to the opportunities in the external environment of the enterprise, and T refers to the threats in the external environment of the enterprise. Therefore, SWOT analysis is actually a method that synthesizes and summarizes all aspects of the internal and external conditions of the enterprise, analyzes the advantages and disadvantages of the enterprise, the opportunities and threats it faces, and then helps the enterprise to make strategic choices.

Advantages are the internal factors of the organization, including: favorable competitive situation; Adequate Finance**; Good corporate image; technical strength; Economies of scale; product quality; market share; cost advantage; advertising campaigns, etc. Disadvantages, which are also internal factors of the organization, include:

aging equipment; management chaos; lack of key technologies; backward research and development; funding shortfalls; Mismanagement; product backlogs; Poor competitiveness, etc.

Opportunity is an external factor of the organization, including: new products; new markets; new demand; removal of barriers to foreign markets; Competitor mistakes, etc. Threats are also external factors to the organization, including:

new competitors; the increase in alternative banquet products; market tightening; changes in industry policies; economic recession; changes in customer preferences; emergencies, etc.

Through SWOT analysis, it can help companies focus resources and actions on their strengths and where there are the most opportunities, and make the company's strategy clearer. Strengths and weaknesses analysis focuses on the strength of the company and how it compares to competing competitors, while opportunity and threat analysis focuses on changes in the external environment and the likely impact on the business.

a.Macro early source environment analysis.

b.Micro-environment analysis.

c.Strengths and weaknesses within the Gongqing Transportation Division.

d.Strengths and weaknesses within the company, opportunities and threats from the outside department.

Correct answer: d

Answer]: SWOT analysis is actually a comprehensive summary of all aspects of the internal and external conditions of the enterprise, and a method to analyze the strengths and weaknesses, opportunities and threats faced by the enterprise organization. Weakness analysis; Opportunity analysis of early sedans; Threat analysis.

Among them, the strength and disadvantage analysis mainly focuses on the company's own strength and its comparison with competitors, while the opportunity and threat analysis focuses on the changes in the external environment and the possible impact on the enterprise.

SWOT analysis is mainly used to formulate a company's development strategy and analyze the situation of competitors, and it is one of the most commonly used methods in strategic analysis. It can be said that this method can be used in any situation, but for general daily operational matters, it does not make much sense to use SWOT analysis.

SWOT analysis should be considered a well-known tool in today's strategic planning reports. SWOT analysis from McKinsey & Company, which includes analysis of strengths, weaknesses, opportunities and threats.

Therefore, SWOT analysis is actually a method of synthesizing and summarizing all aspects of the internal and external conditions of the enterprise, and then analyzing the strengths and weaknesses, opportunities and threats faced by the organization.

SWOT Analysis Steps:

1. What is the current strategy?

2. Confirm the changes in the external environment of the enterprise (Porter's five forces or PEST).

3. Confirm the key capabilities and key constraints of the enterprise according to the resource portfolio of the enterprise.

4. Score and evaluate according to the general matrix or similar methods.

Divide all the identified strengths into two groups, based on two principles: whether they relate to potential opportunities in the industry or to potential threats. In the same way, divide all the weaknesses into two groups, one related to opportunity and the other related to threat.

5. Locate the results on the SWOT analysis chart.