How can enterprises respond to the challenges of the new connected economy?

In the face of the impact of the new Internet economy era, from the world's top 500 to the emerging Tao brand, some companies choose to change and gain leapfrog development, and some companies are dying out due to improper response, 4D model is a new marketing model in the face of the Internet era, and there is marketing management in the Internet era on the Insight APP, you can learn it.

In the past, it was said that traditional enterprises should take the initiative to embrace the Internet, but now many Internet companies are actively looking for traditional enterprises to cooperate, such as Meituan, Alibaba, and JD.com, all of which are laying out offline, especially in retail and stores.

When 5G comes next year, everything will be connected and will be better combined with online and offline.

Advice for you in two areas:

Clause. First, take the initiative to embrace the new **, hold the line for two reasons, do a good job, it will be a good customer acquisition channel, equivalent to low-cost advertising, not good, but you can contact a lot of Internet information.

Clause. Second, pay attention to the amount of various apps, now the people who can access the Internet have already gone online, that is, the traffic base segment remains the same, but the gathering place of the traffic will change. The previous live broadcast, the current Douyin, and the recent popular face change combined with their own situation, if you can participate, hurry up and participate, if you can't participate, don't be in a hurry, the Internet changes quickly, waiting for the next wave of changes in the amount of flow Zen.

Summary: Attention is the most basic and necessary, know more people in the industry, and your information will be smoother.

Human society is moving forward in the direction of development and progress, in this process, the rapid development and popularization of information networking has become the general trend, and the competition between all walks of life in society is becoming increasingly fierce, and has doubled a lot of pressure compared with before, because information networking has brought many conveniences to the society at the same time, but also brought infinite challenges to the society. As the saying goes, "Love to fight will win."

In everything we do, we should have the courage to work hard, face the challenges squarely, face the challenges head-on, and meet the challenges with a positive and optimistic attitude. Challenges are not a terrible thing, it is precisely because of the challenges that human beings can face difficulties, overcome difficulties, and finally make progress, so in the face of the challenges brought to us by today's information networking, there is no need to be afraid, as long as we clear our minds and think calmly, we will be able to find a good way to deal with it.

The challenges brought about by information networking are multifaceted, multi-angled, and multi-layered, so it is quite difficult to deal with them. The author believes that we should take the method of finding special cases and establishing typical examples to start this heavy work, that is to say, it is impossible to solve and overcome all challenges in all aspects at the beginning, everything needs to be based on reality, we must first explore and study a field full of challenges, through the thorough study of this field of land reclamation and navigation, find out scientific and reasonable countermeasures, and then, and then use similar methods to deal with the remaining challenges, and finally make all problems tenaciously solved.

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China's Internet technology companies are facing the following opportunities and challenges: Opportunities: Rapid development of the digital and prudent economy:

With the rapid development of the digital economy, Internet technology companies can improve their status and influence in the digital economy through technological innovation and service improvement. Acceleration of digital transformation: Digital transformation has become the only way for enterprises to survive and develop, and Internet technology companies can improve their business efficiency and customer experience through digital transformation.

Application of artificial intelligence technology: The application of artificial intelligence technology has penetrated into various fields, and Internet technology companies can enhance their core competitiveness by developing intelligent products and services. Consumption Upgrading and Growth:

With China's consumption upgrading and growth, Internet technology companies can strengthen their understanding of consumer needs and service innovation, and increase their market share and profitability. Challenge: Fierce competition in the market:

The Internet technology industry is highly competitive, and companies must continue to innovate and improve service quality in order to remain invincible in the market. Stricter regulatory policies: In recent years, China's internet industry has become more stringent, and internet technology companies need to comply with relevant regulations and standards to ensure that they operate in accordance with the law.

Data security risks: Internet technology companies need to protect the security and privacy of user data and avoid data leakage and abuse in order to maintain their reputation and credibility. Talent recruitment and training difficulty:

The demand for high-end talents in the Internet technology industry is high, but the competition in the talent market is fierce, and enterprises need to actively recruit and cultivate talents to ensure the long-term development of enterprises.

Ma Yun has a vivid analogy, "the tank with wings is not necessarily an airplane, the tank is a tank, only the complete combination of aircraft and tanks, can there be a future", "Internet +" is of course not a simple "Internet + traditional industry", but the use of mobile Internet, big data, cloud computing and other technologies, so that the Internet and traditional industries are deeply integrated, creating a new development ecology. The combination of traditional industries and the Internet will not only carry out factor reorganization, but also produce a series of "chemical reactions".

In China, "Internet+" first started to break through in areas with relatively weak technology dependence. These fields often have the following characteristics: a high degree of marketization, such as retail, catering, logistics and other industries; A large number of industries that are not met and the people are not satisfied, such as medical care, education, urban transportation, etc.

In the real core industrial production sector, the breakthrough of "Internet +" is not very obvious.

The breakthrough of "Internet+" depends on two points: one is technology, and the other is policy. Needless to say, the importance of technology depends on much of the Internet's current success.

"Internet +" to transform the production mode of traditional industries, we must also rely on technological breakthroughs. Under the "heavy reward" of all kinds of capital, as long as the role of the market is played, technology will definitely be able to make breakthroughs. What needs to be paid attention to is a breakthrough in policy.