How do traditional enterprises deal with multi channel management?

First of all, from a strategic level, change the original organizational structure model and management consciousness of the enterprise. Second, there is still a huge gap between companies and consumers, so it is necessary to change the traditional "inside-out" communication method and truly think about "what they need" from the perspective of consumers, rather than "what we want to give them". Third, recognize the importance of consistent brand value across channels.

Fourth, provide customers with more convenient and rich experience and services.

Channel management refers to all activities in which the manufacturer manages the existing channels to achieve the company's distribution goals to ensure that the channel members, the company and the channel members cooperate with each other, and its significance is to seek the maximum long-term benefits. Channel management is divided into: selecting channel members, motivating channels, evaluating channels, modifying channel decisions, and exiting channels.

Manufacturers can exercise two different levels of control over their distribution channels, namely absolute control and low control.

To achieve omnichannel management, businesses need to integrate and manage multiple channels, both online and offline, to provide a consistent shopping experience and quality of service. YonSuite is based on the YonBIP cloud-native architecture, which provides growing enterprises with a cloud service package that integrates "marketing, manufacturing, stability maintenance, procurement, finance, **chain, taxation, human resources, office, and platform" to support enterprise global operation and social business, and can help enterprises achieve omni-channel management. Specifically, the functions of YonSuite are as follows:

1)??Multi-channel sales: Yonsuite supports multi-channel sales, including e-commerce platforms, online**, stores, mobile apps and other sales channels, which can help enterprises achieve the integration and management of multi-channel sales.

2)??Unified management: Yonsuite can help enterprises manage sales, inventory, orders, customers and other respectful information across multiple channels to provide a consistent shopping experience and service quality.

3)??Data analysis: Yonsuite can provide enterprises with data support for omni-channel sales based on real-time data analysis and **, helping enterprises optimize sales strategies and improve sales efficiency.

4)??Mobile app: Yonsuite provides a mobile app that can help businesses achieve omnichannel management anytime, anywhere, improving work efficiency and responsiveness.

5)??Custom configuration: YonSuite supports self-defined configuration, which can flexibly configure system functions and processes according to the actual situation and needs of the enterprise to meet the omni-channel management needs of the enterprise.

Through the above features, YonSuite can help enterprises achieve omni-channel management, improve sales efficiency and customer satisfaction. At the same time, YonSuite can also combine AI and big data technologies to provide enterprises with more intelligent solutions to help enterprises better cope with market competition and changes.