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Network marketing (on-line marketing or e-marketing) is based on the international Internet, using digital information and network interactivity to assist in the realization of marketing goals of a new type of marketing. To put it simply, network marketing is a marketing activity that uses the Internet as the main means to achieve a certain marketing purpose.
Status quo. By 2012, the total number of Internet users in the world (in terms of the number of unique visitors) will exceed 1.9 billion, making it the world's largest with nearly one-third of the world's total population. The huge number of people who go online has brought huge business opportunities.
In Europe and the United States, more than 90% of enterprises have established their own **; It has become a habit to find your own customers and find the products you need through the NNT traffic network. If a company wants to buy something, especially when buying it for the first time, it will first conduct a preliminary search and selection on the Internet, and then further contact the ** person. The changes in the business habits of huge consumer groups on the Internet, especially enterprises, provide a broad space for online marketing.
The cross-temporal nature of network marketing is undoubtedly a "heavy shell", which will have a huge impact on the entire marketing. With the development and growth of China's network marketing, the demand for network marketing talents in Chinese enterprises is increasing. The demand for online marketing-related positions is increasing day by day, and with it, there are huge opportunities for practitioners, and at the same time, there are new requirements for the skills of practitioners.
In this context, the network promotion software of China Netbank and network marketing training have also begun to develop.
Future. With the rapid growth of Internet users, broadband into thousands of households, the combination of the Internet and 3G mobile phones, when the Internet is as convenient as watching TV, then the Internet will be fully integrated into people's lives and become an indispensable medium. At this time, it will create a new market field full of "money".
For enterprises, it is a marketing change, a change in marketing concepts, and a change in marketing management. The Internet has changed people's living habits and even lifestyles, and if he is regarded as a kind of **, he will surely bring more unexpected communication miracles to corporate marketing; If he is regarded as a marketing tool, the changes he triggers will affect the organization, operation and other aspects of the enterprise. At the same time, it brings opportunities and challenges to enterprises, Internet companies, and advertising companies.
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So far, the market outlook is good.
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No one can say this, this is a product of the times, and no one can say anything about the future!
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Let me share my views with you, I started as a network operator, I have been a wedding photography entity for 8 years, starting from scratch to 10 million, and then withdrawing, and currently doing Internet tool development + program design.
Starting from the PC side of the Internet, the Internet has gone through several stages, first of all, a clear point of view: what is the competitiveness of small and medium-sized enterprises? It is the grasp of the lack of traffic and the grasp of network operation and promotion, which sometimes determines the life and death of an enterprise.
1, ** start, this stage of dividends is around 2011-2013, this stage, the country 300 billion in the smashing of this market, in the education market, this place dividends. Many companies with larger bosses are reluctant to do it, because the most important will reduce the brand. The small ones don't know how to operate.
So this bonus is fleeting. At that time, I was operating through the Internet, and the wedding photos were full of customers, and I used the bus to pull customers to take pictures.
2, PC search as an example, at this time, the courage of the boss, are you willing to go to what advertising, at that time, there is only one fish pond and concentrated, that is! So, all kinds of SEO are in vogue.
3. The rise of the mobile Internet, since the outbreak of the first world, began to divide the traffic, at this time, it depends on the content. and creativity. Bonuses are also available.
At this moment, the invitation of talents for network operation began to increase, and the professionalism increased, and some enterprises began to fall behind. At this time, it is very marketable to do network promotion. The salary package is also high.
4. Since the arrival of the early Zen era of business diversion, this time is the transformation of network operation into operation planning, shooting, copywriting, etc., and the requirements for the team have been further improved. The salary has also increased, but the requirements for the job have also increased.
Therefore, network marketing is not outdated, but there is a lot of room for development, before, if you want to be a boss, you will do sales, and now, if you want to be a boss, you can do network operations, so there is a lot of space, but the knowledge and professional requirements are also high, I hope to help you.
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Hello, I personally believe that network marketing will develop towards instrumentalization in the future, because now there are more and more online marketing training for Zheng, and there are more and more enterprises doing online marketing, and network marketing is gradually no longer an advantage. I think that you need a set of network marketing tools, after having tools, your efficiency of network marketing will be improved a lot, so that you can make the effect of being better than others, I heard that Aoma network of network marketing tools is very easy to use, there are many tools to choose from, you can go and see.
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What are the characteristics of network marketing:
1. Network marketing is not limited by geography and time: network marketing is not limited by geography like traditional marketing, it can query your products as long as users are on the network, which is equivalent to a full range of promotion for your brand. Traditional marketing can not be open 24 hours a day, while network marketing can be open 24 hours a day, as long as the normal access, users can generate transactions on the network, **class** is like this.
3. There is a large space for the development of network marketing: now the network is getting wider and wider, and more and more people are querying things and buying things on the Internet, so the growth space of network marketing is very large.
5. Network marketing is highly targeted: network marketing is one-to-one, network marketing is only to bring consumers, consumers choose whether to trade independently, and the space for consumers to choose is far greater than that of traditional network marketing.
6. Strong ability to interact with customers in network marketing: network marketing is interactive, can interact with buyers and sellers in a timely manner, and can be chatted, unlike traditional marketing, which can only be consulted and traded.
7. Network marketing has a strong technicality: all technology is inseparable from computer and network technology, whether it is a website or third-party certification, there must be a certain network technology as a support.
8. The multi-quality nature of network marketing: the traditional marketing method is inseparable from sending leaflets, and the better ones are advertised on TV or bus stops, this promotion method is relatively single, and network marketing can use a variety of means, text, **, sound, animation, etc.
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