How to set up Amazon automatic pricing to catch up with sales

First of all, it is best to receive a reminder in time after the product is sold.

Next, we can take measures to drive away the co-sellers and reduce losses, the co-selling monitoring of the NokScoot Amazon Seller Assistant can effectively help sellers monitor a product or a co-seller in real time, and keep abreast of the information of the products in their store, so that the seller can deal with the co-seller in time.

Second, contact the seller.

We Chinese pay attention to harmony as the precious, when encountering a follower, we must first analyze the situation and contact the seller, and send an email to warn the other party to take it off the shelf. Pay attention to the sincerity and strong tone in the email, the other party may give up the sale due to their own safety concerns, but some rampant sellers will disagree with it and even accuse you in turn. Email warnings can only depend on luck.

Then, lower the product**.

It's better to lower**, but don't lose your shopping cart! It should be clear that the most important first step is to reduce the ** to grab back the shopping cart. Opponents may also use the same way, pay attention to their own goods**, but don't reduce it too low and even lose profits, even if the sunrise is a thousand orders, you will want to cry without tears.

At this time, you can use the NokScok Amazon Seller Assistant to automatically adjust the price, synchronize the latest **data on Amazon's official website every 15 minutes, and automatically adjust ** through the price adjustment rules to help sellers better seize the shopping cart while ensuring profits.

How does Amazon tune **?

1.Adjusted according to market demand**.

The product is not set in stone. When a product is in short supply, even if it is raised, some people will rush to ask for it. Therefore, the seller's products are in the stage of new products on the shelves and in the growth stage, and they can also be flexibly adjusted according to market demand.

2.Adjust during the season and holidays.

Each e-commerce platform and store will have ** activities with different themes at different times. On the Amazon platform, in addition to member days, it will also be held on major holidays in Western European and American countries, such as Valentine's Day, Halloween, Thanksgiving, Christmas, etc. As the best period of marketing, sellers will definitely formulate a strategy and make large-scale adjustments.

3.Adjusted due to other circumstances**.

Other situations can also be adjusted**, such as the price increase in raw material costs, freight costs, and labor costs.

Amazon pricing is a profound science, if the price of the product is too high, it will not be able to attract buyers and increase sales; If the pricing is too low, you can't make a profit. It is recommended to use relevant price adjustment tools, so that you can do a little better.

Automatic adjustment of advertising bidding is a more practical function for Amazon sellers, you can use tools such as PPC advertising assistant to achieve automatic price adjustment, PPC advertising assistant can create price adjustment rules according to the time period, conversion rate, cost ACOS, sales and other conditions to achieve automatic price adjustment.

Adjust the price according to the time periodStep 1: In the campaign module, select the campaign, and then click [Create Price Adjustment Rule] Step 2: Select "By time" for the condition type, and "Repeat" for the period

The effective time of the rule is the start and end time of the rule, and if the end time is not specified, it will take effect permanently.

Select "Pause" to perform the action.

Step 3: Follow the method in step 2 to create a rule that executes the action as "Initiate".

Adjust prices based on ad performanceStep 1: Select the keyword and create a price adjustment rule.

Step 2: Select "By Performance" as the condition type, select ACOS >=30% as the calculation condition, and set the execution action to "Bid Adjustment" to $1.

In fact, there are only two directions for Amazon Ads' automatic price adjustment: click unit price, and advertising budget.

In addition, you can also use the Scoot intelligent risk control function to set the advertising budget for each time period; According to the specific time of the day and the specific day of the week, the targeted budget control is carried out, and the bid is adjusted so that every penny is spent just right.

Regarding Amazon Ads' automatic time-sharing price adjustment, I will give you an example here, which is one of my small stores, looking at clicks and transactions, and the data is ** Amazon Captain.

You see, during the period from 7:00 to 12:00, my store's ad group started to have clicks, but the transaction during this period was 0, followed by 13:

During the period from 00 to 18:00, there were relatively a little more clicks, and the transaction began to have (although there was only one), and by 19:00, the number of clicks increased, and the transaction was also a little more.

These two ** mainly have specific values, and you can also directly look at the click conversion rate of this store ad group, there is no doubt that the higher the click conversion rate, the better.

You see, my store ad group had two peaks in ad performance yesterday, one was between 13:00 and 14:00, and the other was at 19:

00-20:00, of course 15:00-16:

00 and 20:00-21:00 are also fine.

The next thing I want to say is that according to the high and low time periods of these click conversion rates in the advertising report, I set different proportions of bidding for them, although it looks a little troublesome, of course, it is not enough to observe only one day of advertising data, if you are lazy, you can divide weekdays and weekends into two kinds of time to study, and be diligent according to the different situations of each seven days a week, after studying the data for 2-3 weeks, you can roughly figure out the "routine" of buyers clicking to buy, so as to better optimize the advertising bidding, save money!

1. Increase the cost of follow-up sales through popular + unpopular products, hot + unsalable products, such as selling women's dresses, which can be accompanied by elegant jewelry, such as selling hot-selling rings, and unsalable bracelets.

2. Increase the cost of selling by selling special products, such as products with logos and designer signatures. If the packaging of the product is unique, then it can also achieve the effect of preventing co-selling.

3. Increase the cost of follow-up sales by registering brands and brand filings, and sellers can register their own brands or find ** companies to register. Once registered, you will receive a trademark acceptance letter, at which point you can submit the relevant materials to Amazon for brand filing.

Listings that have a brand and have made a brand filing are protected by Amazon Brand Registry, which can directly prevent infringement complaints. In particular, brands registered in any country can apply for protection on Amazon sites, without the need to register in each country where each site is located. In addition, to apply for the filing of a private brand, it is necessary to have a brand official website.

4. You can choose appropriate anti-co-selling software, such as (NokCool Seller Assistant) intelligent price adjustment and anti-co-selling monitoring.

5. The only way to solve the fundamental problem, in addition to such small tricks to prevent follow-up, Amazon sellers should fundamentally prevent follow-up sales or start from their own products, do a good job in differentiated selection, develop non-market mass model products, and take the branding route to stop the follow-up in the cradle!

bid+ can manually target Changzhun sponsored products ads.

Sponsored Product ads with manual bidding search can also use the bid+ function, and sellers can also create or modify ads through the bid+ entrance. The bid+ feature can help increase sellers' bids on top placements and help increase sellers' sales and conversion rates.