What are the advantages of Amazon Australia opening now?

At present, there are more than 20 major categories in Australia, and the number of sellers has reached 1,850. The major categories that can be settled in the United States site, and the Australian station can basically pass. Other entry thresholds have not yet been disclosed.

In terms of data, the Australian station has currently published 20 million product listings, of which 10 million are non-books and ** products, and each seller has published an average of 500-1000 product listings.

The benefits of priority entry "Amazon Australia Station Entry Advantages".

Upload the selection first to get the first opportunity, enter early and get brand awareness and ranking.

Monthly fees and commissions.

The average monthly fee is in Australian dollars, and the commission varies between 6% and 12% depending on the category. Among them, 3C, kitchen supplies, and sports are about 9%, and shoes and apparel are 12%.

What are the advantages of selling on Amazon in Australia?

Favorite shopping product country: Australia has about 20% of the world's immigrants, and the prospect of cross-border shopping is very high. According to the survey, the United States, the United Kingdom, and China are the three countries with the most cross-border purchases.

Australia Profile: Australia has a total population of 24.8 million, ranking 11th in GDP, and its per capita income level is second only to Switzerland, ranking second in the world.

Internet user base: Australia's Internet penetration rate is 85%, and 65% of Internet users will shop. In 2016, online sales reached 30 billion US dollars, but only accounted for 5% of Australia's omni-channel purchases, and the market expansion space is huge.

**Shoppers: A whopping 95% of 5-44-year-olds shop online, compared to 87% of 45-50-year-olds. According to the survey, three-quarters of adults over the age of 18 are interested in Amazon.

Products: Australia's dairy industry is developed, but the manufacturing industry is underdeveloped, and "made in China" is famous all over the world, and China is still its big importer. Australian users are more interested in products with excellent quality, preferential treatment and rich categories.

Amazon's Australian site has been officially opened for registration on Amazon Global Selling.

The following information is required to register as an Amazon seller in Australia:

You'll need an international credit card to sign up. You must be able to provide an Australian bank account in order to receive money from Amazon Australia. You may be required to provide documentation in order for Amazon to verify your identity (ID card and bank statement).

This document can be in English (or a notarized English translation) or in Chinese.

Before you start registering, please make sure you have the following information:

1.Your business name because you want it to appear in the front desk of Amazon Australia.

2.The name of the person or entity operating the business.

3.The physical address of your business.

4.Your credit card number and expiration date.

5.The address where you received your credit card bill.

6.Complete the registration - enter the seller panel of the Australian station.

How to register as an Amazon seller:

1.Create. 2.Fill out the seller agreement.

3.Fill in the seller information.

4.Fill in your credit card information.

5.Fill in the business information and product information.

Other Notes:

I already have a selling account on another Amazon marketplace, can I use my existing account to sell in Australia?

We do not currently have linked accounts in Australia. If you have an existing seller account on another Amazon marketplace, you must use a new email address and store name when creating a new account.

Australia can use the information of mainland or Hong Kong companies for registration, or use personal information for registration.

The registration profile may be the same as the active registration profile for other Amazon sites, or it may not match the registration profile for other sites.

Please make sure that the location of the registered company, the location of the bank credit card, and other information are the same, otherwise there is a risk of closure.

For example, if you use a mainland company for registration, you must also bind a credit card from a mainland bank.

There are 25 countries and regions in Australia!

1. Australia.

2. New Zealand.

3. Papua New Guinea.

4. Solomon Islands.

5. Northern Mariana Islands (United States).

6. Vanuatu.

7. Palau. 8. Nauru.

9. Tuvalu.

10. Kiribati.

11. Samoa.

12. American Samoa.

13. Niue (New Zealand).

14. Cook Islands (New Zealand).

15. Tonga.

16. Micronesia (Federated States of).

17. Pitcairn (UK).

18. New Caledonia (France).

19. Fiji Islands.

20. Federated States of Micronesia.

21. Marshall Islands.

22. ** (United States).

23. Tokelau (New Zealand).

24. Wallis and Futuna (France).

25. French Polynesia.

In addition, if you count only countries, not regions, there are only 14 countries.

1.Monthly subscription fee.

Professional selling plan: $ per month.

2.Referral fees.

Sellers are required to pay a referral fee for each item sold. For products in some categories, there is a per-item minimum referral fee as listed below (for example, sellers are required to pay either a referral fee or a per-item minimum referral fee, whichever is greater).

For all products, Amazon will deduct the greater of the referral fee calculated based on the total sales** and the applicable percentage or the applicable minimum referral fee per item. Total sales** is the total amount paid by the buyer. The referral fees below are for the promotion fee for the specified category.

Referral fees for these categories will not exceed the fees charged within 12 months of public launch**.

Note: If the seller is selling a product that does not fit neatly into any of the existing categories, use "All other categories". If the product can be mapped to other categories, do not list in "All other categories".

From time to time, Amazon may add new categories that will charge a specified referral fee.

3.Selling expenses.

When your product is sold, Amazon collects the amount paid by the customer (including the item** and any shipping, gift wrap, or other fees), as well as taxes and duties as set forth in the applicable tax policy.

4.Transaction fees.

5.Refund administration fees.

If you refund a customer for an order for which payment was received, Amazon will refund to you the lesser of the referral fee you paid for that item, minus the applicable Refund Administration Fee (USD or 20% of the applicable referral fee).

For example, if you refund a customer for a total sale** of a product in USD, and the category for which the product has an 8% referral fee, your refund administration fee will be USD (USD x 8% referral fee = USD).

Examples of other products:

1. Monthly fee.

1. Professional sellers: monthly.

2. Individual sellers: no monthly fee.

As can be seen, the monthly fee is mainly for professional sellers, which is also an advantage for individual sellers.

It should be noted that in general, if you open a site, several countries included in the site can be opened at the same time, but the monthly fee is the same.

Second, the cost of a single piece of sales.

1. Professional sellers: no need to charge per piece.

2. Individual sellers: Amazon will charge US dollars for each item sold.

In terms of monthly fees, although individual sellers have the advantage of not paying monthly fees, they will be charged US dollars for each item sold. When the number of orders is not large, individual sellers have an advantage, but as the number of orders increases, it is obvious that professional sellers have more advantages at this time.

You have to ask, if I register as an individual seller at the beginning, wouldn't it be a loss later? In fact, there is no need to worry, because with a slight tick in the seller panel, the seller's identity can be converted.

Are you smart enough to start thinking again, can I change this account type to an individual seller a day or two before Amazon deducts the monthly rent, so that I can save the monthly fee. Unfortunately, Amazon doesn't leave such a big bug waiting for you to exploit the loophole, so the next time you change back to a professional seller, the fee will be deducted immediately. However, when you suddenly get tired in a certain month and want to take a trip that you can just go, you can change the professional seller to an individual seller before deducting the monthly rent to save the monthly rent for a month.

3. Sales commissions.

Sellers, yes, this refers to all types of sellers who pay a referral fee for each item sold. Referral fee rates and per-item minimum commissions vary for different categories, as detailed in the table below. Amazon will charge the higher of the two.

For example, if the unit price of a sporting item is $20, the referral fee percentage is 15%, and the minimum referral fee per item is $1, so the referral fee to be paid is 20 15% = $3, because $3 is higher than $1, then the referral fee for this sporting goods is $3. If the unit price of the sporting goods is $5, the referral fee will be calculated to be in US dollars, less than 1 US dollar, and Amazon will charge a $1 referral fee for the sporting goods.

Silk Road Internet Amazon opens a global store.

1. Australian market environment.

As the 13th largest economy in the world, Australia has a population of 24.8 million and a GDP per capita of US$10,000. The country has an internet penetration rate of 85% and a high enthusiasm for online shopping. The purchasing power of Australians is also pure socks that cannot be underestimated.

They have high salaries and disposable incomes, and they rank in the world in terms of wealth per adult! World! Clause!

2. Australian market competitiveness.

In fact, the name Amazon is not unfamiliar to Australians. As early as 2012, Amazon began to make efforts in Australia, and Amazon's cloud computing, Kindle e-books and audio books and other businesses have been developing. Today, it has established a strong foundation in Australia and has managed to earn the trust of local customers.

The most pleasing thing is that Australians have a good opinion of both Amazon and Chinese goods. China is one of the most popular cross-border destinations for them. In addition, the survey shows that in Australia, users who choose to shop internationally value the most**, convenience and better selection.

3. The advantage of early sellers in Australia.

Amazon already has a 24,000-square-meter fulfillment center in Melbourne, which can deliver free of charge to eligible self-operated orders over $49 AUD, and some major cities even support next-day delivery! If you get a head start on the Australian market, you can upload and sell your own unique selections to capture a specific market; You can also make full use of the large traffic when the site is launched, so that the sales will get off to a good start; You'll also be able to build a local reputation ahead of your competitors, so you'll naturally get a high ranking for your products. I'm guessing it's time for you to ask about the charges in Australia.

Don't worry, this one is really conscientious. The monthly fee of the platform is Australian dollars, and the commission is between 6% and 12% depending on the category.

Some sellers said that they had received an invitation from the investment manager to register for Amazon Australia. As a result, the seller's friends were not calm, and they started discussions in the seller group.

Judging from the heat of discussion, many sellers have hope for this new site, and there is a contradiction between Amazon's growing number of sellers and the increasingly saturated market, and seeking new blue ocean markets and new development opportunities has become the top priority for many sellers.

Amazon is very popular with Australians

In the development of Australia's e-commerce market, there has not yet been a situation where Alibaba has a almost monopoly like in China. At present, the major e-commerce platforms are the most eye-catching in terms of the local situation.

However, statistics show that Amazon is also popular with locals. 73% of Australians are happy to buy Amazon products; About 30% of Australians say they are very likely to sign up for a Prime membership.

What do Australians want to buy on Amazon? 47% are likely to buy books, games, etc.; 35% are likely to buy computers and consumer electronics on Amazon; 32% are likely to buy appliances on Amazon.

Notice to sellers who register on Amazon Australia, is Made in China popular locally?

If you want to register as a seller in Australia, you need to understand the hobbies of the locals and work the selection of products first. The first question faced by sellers is, is Made in China popular in Australia?