What are the tips for Amazon PPC ad placement

The logic of PPC advertising delivery and optimization:

In communication with sellers, it is common to encounter people who ask, after a listing is created, when should I start placing on-site ads? What is the basis for the placement of PPC ads on the site? What should I do to optimize my ads?

And what should the rhythm of optimization be? and so on, combined with some of the content of the courseware of the sharing meeting, I would like to make a simple combing of the logic of PPC advertising and optimization. What is the logic of PPC advertising and optimization?

How to do a good PPC ad for less money

1. Is it necessary to advertise the products of the whole store?

The answer, of course, is no. Unless, unless your store is really an absolute boutique selection store, single products can be called independent products from each other, and the unit price and profit of the product are considerable, which can achieve a cost-effective input-output ratio.

If your store is in a distribution mode, it is obviously not suitable for a wide range of products one by one; If your store has infinite variations of the same product, it is obviously not suitable for advertising every SKU; If the unit price of your product is too low, such as a mobile phone film with $free shipping, it is obviously not suitable for advertising; If the products you sell are too unpopular, such as IC chips and resistors for electronic components, it is obviously not suitable for on-site advertising.

Therefore, whether to advertise or not depends on the product, and cannot be generalized.

Strategy 1: According to the change of product transaction, the ad will be placed in time

This advertising strategy places ads based on the timing of the product. The time node mentioned here refers to the time point or time period when the product conversion is high. Method:

Before officially placing an advertisement, the seller should make statistics on the transaction changes of the product according to different time periods every day, and then select the best day of the week to convert through the weekly product transaction volume changes, and focus on PPC advertising. Under normal circumstances, most of the advertisements will be placed during the day and night in local time, and the specific time period depends on the actual transaction volume of the product.

In the process of placing PPC ads on the site, it is necessary to analyze and count the daily advertising data, and the seller can filter out the keywords with good conversion effect, and then establish an ad group to focus on these keywords.

Strategy 3: Based on the product **, set up low-price automatic running words

In order to get more impressions, sellers can set up Auto ads separately for low-priced products. This method can not only mine new product keywords, but also get more potential customers, which can be described as killing two birds with one stone.

If sellers encounter holidays, they can set up corresponding manual ad groups for holiday words and place ads on Amazon.

Strategy 5: Add negative words to your campaign or ad group

As the number of ad placements increases, so does the data for PPC advertising. In this case, for campaigns and ad groups, sellers use the most common word. Of course, if your store's PPC ad authorizes the Cool Bird Seller Assistant, you can get existing activities in the background or add new activities, so that you can quickly add or modify PPC activities, and at the same time, you can set up risk control for the activities.

To control Amazon's Pay-Per-Click (PPC) advertising costs, you can take the following steps:

Set the right advertising budget: Set an appropriate advertising budget based on your marketing goals and affordable cost range. Make sure your advertising costs are within your budget to avoid unnecessary spending.

Monitor and optimize your campaigns regularly: Closely monitor your campaign performance, including click-through rates, conversion rates, and ACOS (ad spend as a percentage of sales). Optimize your ad portfolio, keywords, and bids based on insights to improve performance and reduce spend.

Use exact match types: When setting up keywords, using exact match types gives you more control over the scope of your ads and ensures that your ads only appear on search queries that exactly match your keywords. This reduces the amount of ads wasted on searches that aren't related to your product.

Optimize your product listing pages: Make sure your product listing pages (including titles, descriptions, **, etc.) are engaging and relevant enough to entice clicks and increase conversions. This can improve your ad's Quality Score, which can reduce your bidding costs.

Leverage ad position and competitive intelligence: Understanding your competitors' performance and strategies in Amazon Ads can help you optimize your own campaigns. Use competitive intelligence tools to understand your competitors' bids, ad impressions, and keyword choices to develop a more effective competitive strategy.

Review and optimize your ads regularly: Review your campaigns regularly and optimize based on data and performance. Remove inefficient keywords and ad combinations, adjust bid strategies, and try new tests and strategies to improve the effectiveness and efficiency of your ads through.

Together, these strategies give you more control over your Amazon PPC advertising costs, resulting in more effective ad delivery and better ad returns.

There are two ways to run in-Amazon ads, which are automatic ads and manual ads.

1) Auto Ads.

Auto ads are often prioritized in the middle of the relevant listing detail page. Auto ad traffic is mainly brought in through other relevant listing pages, so you can find the data related to the ASIN code in the PPC ad report.

2) Manual advertising.

What is the difference between Amazon Auto Ads and manual ads in terms of traffic?

1) Auto Ads.

Since Amazon will recommend seller-related products to customers as much as possible on the product page with sales records, so that customers can choose the most suitable purchase among different products, Amazon will display automatic ads on the detail pages of related products to provide customers with alternative products. As a result, Auto ads typically drive more traffic than manual ads.

2) Manual advertising.

What are the differences between Amazon's different ad types? The money that everyone uses for listing promotion is not blowing in the wind, so how can novices lay out advertising promotion to achieve good data performance? Let's see how Lao Chen interprets it!