How can startups do network marketing promotion at low cost?

The core of this problem lies in the words "startup" and "low cost", and these two words are expressing the same meaning, that is, the company wants to do marketing, but it has no user base and no money, how to do it?

This problem seems to be difficult to solve, in fact, we can slowly decompose, first of all, startups want to live, want to test whether their products are reliable, first of all, there must be the first batch of seed users, seed users do not need too many, but they must be accurate users.

1. How to get the first seed users

First of all, clarify what kind of seed users we need, what to do with these seed users, whether it is to test your product, provide suggestions for product improvement, or prepare the foundation for word-of-mouth communication for the next creative marketing. Then go to these platforms where users often go, WeChat groups, QQ groups, forums and other places to pull one by one, although it is very hard, but it is very accurate.

2. Plan creative marketing events

Network marketing should have good communication, either have money, smash advertising and smash the best amount, or be creative, let users spread word of mouth, and even detonate the social platform at once, if there is no cost, it can only be done in a down-to-earth manner. Event marketing does not have to be a high-cost event, it can be an advertorial, or it can be a short paragraph, but we must do a good job of planning, and then make a good schedule, do it step by step, good creative detonation needs the right time and place, it is unavoidable, as long as we insist, it may not have the effect of detonation, but it will far exceed our expectations.

Here are some low-cost online marketing promotion strategies that startups can take:1Take advantage of social **:

Take advantage of free social platforms (e.g., Facebook, Instagram, Twitter, etc.) to post information about the company, products, and services, and engage with followers. 2.SEO Optimization:

Increase conversions by sending information about the company, products, and services to potential and existing customers through email marketing strategies. 6.Partner Marketing:

Use industry forums and blogs for marketing and advertising to increase brand awareness. 8.Offers like trial periods, freebies, discounts, etc.:

These are ways to attract new customers and increase customer loyalty, and to market the company's products and services.

I spent a year in a start-up company, and I have some experience in low-cost online marketing promotion, although the operation strategy of each product is different, and I hope to give some effective advice.

Self-promotion:Conscience says that the Internet environment is quite fair, many platforms can be promoted, in addition to bidding, other self-leading channels, such as WeChat, Weibo, Toutiao, Baijia, Douban, etc., as well as various niche APP platforms, willing to work hard to find your user group to promote and promote, and then choose a main platform to guide the promotion, such as Weibo big V likes to let users pay attention to ***, for the second conversion of traffic;

Combined with offline scenarios: If it is a vertical content product, analyze your user portrait, appear in the scene, and promote it in the corresponding offline scene, I think I posted posters all over the dormitory canteens of various universities in Beijing, and the food in Enbei language is good;

Promotions:The process from zero to one is not easy, and ordinary users must want to get the best value at the lowest cost, for example, I used to promote orders on the ticketing platform in the form of full reduction, early bird tickets or package tickets, etc., and the results are good;

Creativity plus:Of course, creativity is very important, but it is necessary to do the basic work well, and then in the period of stable business growth, it is necessary to seek differentiation, of course, it is best to know that differentiation is best at the beginning of the product, but the tasks of each stage are different, we must grasp the goals of each stage, the importance of socialization, communication, and word-of-mouth is needless to say, which is why creativity does not drop price in any field.

In any case, the primary goal of a startup is how to survive in the market, and then consider how to occupy market share.

How can startups do network marketing promotion at low cost?Ways for startups to conduct online marketing.

When startups first start out, they don't have as much capital, and some even have zero budgets. There is no professional network promotion specialist network promotion publicity, so in fact, you can consider free channel publicity on the Internet, which is the lowest cost, only need to consider labor and time.

So how do businesses promote it on the web? For example, WeChat***, Sohu, Toutiao, forums, blogs, Tieba, Douban, etc., these can be considered, but the priority is whether your industry is related to the channel. Your customer base is in, and you're promoting it.

For example, if most of your customers exist, such as Weibo, you can go there to promote them in a targeted manner. Therefore, the industry is different, and the publicity channels are also different.

Second, understand the tonality of each channel. For example, the users of Tieba are very different from the users of Weibo, as the saying goes, each platform is gathered together because of their interests. Most of the users of Tieba are complaining and chatting, while the users of Weibo are mostly gossip entertainment.

Then there will be a difference in the promotional content you post, and you can't put the language of the post bar on Weibo, and the effect will definitely be different. Therefore, the promotion should be targeted and the content should be published to the corresponding platform.

Finally, in fact, there are a lot of phased content of promotion, which can be promoted and included in the early stage of the company's brand and products, and your brand will be initially established. In this way, users can search for the basic information of the enterprise. Therefore, each enterprise does different projects, different goals, and different channels, which should be established according to the goals of the enterprise.

Finally, there are many ways to promote the network, it depends on how you use them.

In fact, every time I see this kind of question, I want to ask the questioner or someone with this kind of question: How low can the low cost in your heart be? Isn't it as low as making a poster for 200 yuan?

But since we have chosen to do online marketing promotion, we must consider how to achieve results, not just for fun.

What is Effect?

1.Do you have to analyze the customer base of the product you are selling?

2.You have to know how to make your product visible to this crowd and not someone else's?

3.You have to be clear about what platforms can be used for online marketing promotion now?

4.In the end, do you calculate which platform is both low cost and effective?

5.You might also want to consider this kind of promotion, can I do it myself?

If you want to achieve low-cost online marketing promotion for startups, first of all, please ask me the five questions I asked above. ConclusionYiren network can tell you that there are low-cost promotion methods, and there are many, such as Q&A platform, news, self-promotion or series of products, which can be done, and the unit price is not high, the key is how to match this conclusion with the above five problems and finally solve them, this is the problem. It's very simple, if you don't know how to solve this problem yourself, then leave it to us who have been doing network marketing and promotion for more than ten years to take care of it, which is also the only way you can use, or don't do promotion, but not doing it is undoubtedly self-cutting for startups.

As for how to choose us, it's very simple, it can give you results and the fee is not expensive.

Probably not! Online platforms are just tools used by those merchants to make money, and if you don't invest, why should they put you on top of it.

How can startups do network marketing and promotion at a low cost? The method of starting up filial piety enterprises to carry out network marketing is cautious.

If you want to do a good job in network marketing promotion, it is recommended that

1. First of all, we must believe in the overall situation of network marketing promotion;

2. Willing to invest, because network promotion is long and long-term, you need to first position, and then build a first-class Zaina and open a prosperous shop (here it will cost tens of thousands of yuan), and then improve the information before you can start to test the payment and free optimization. The test imitation is fruitless, and continuous improvement and modification can have results. If you want to see the effect before investing, then it is recommended not to do it, everything will be paid first to have results.

3. Build a team, many companies always have the mentality of trying to recruit one or two people to do network promotion, in fact, it is difficult to do this, network promotion is not as simple as you think, there are tens of thousands of peers competing with you, do you think one or two people can compete with tens of thousands of peers and their teams, and there are so many network platforms, one or two people have limited energy, how can they do well.

4. Learning is very important, the Internet is changing too fast, and only the continuous learning of network promoters will not lag behind their peers.

Let's put it this way, network marketing is like a system project, which involves many aspects. If enterprises want to do a good job in network marketing, they need to pay attention to the following issues:

1. It is necessary to combine the actual situation of the enterprise itself to slow down and the positioning of the product itself, which requires the investigation and analysis of the market;

2. Carefully analyze and do a good job in network marketing plan, and finally be able to realize the role of network marketing in enterprise promotion.

3. The plan includes the construction of the enterprise, the release of enterprise information, the marketing budget, the selection of network marketing methods and the promotion of products, the arrangement of network marketing professional sales personnel, customer service, etc., the plan to arrange all the work in place, and the careful plan can make the enterprise in the network difference model marketing process smoothly, so as to achieve the ideal network marketing effect.

Since it is a small company, basically the budget is not much, so try to choose free channels to do it, mainly divided into the following channels.

First, the Department of product promotion.

To do promotion, it is still a large amount of traffic, so it is necessary to promote various methods under online learning, such as:

I believe you all understand the weight of the product, and the word preview display interface of the library is refreshing, there are not too many advertisements, as long as the keyword position is adjusted, there will also be a good degree of display.

3.Experience - Tutorial resource series soft and wide.

Compared with knowing, the library, the experience is the new product, in the search results page is also the most displayed (in order to promote the new product, just understand), and in the case of less content in the early stage, the review is also relatively relaxed, and there are a variety of ways to embed advertising can be selected, such as embedding URL, watermark logo, inserting text keywords, etc.

Second, advertorial promotion.

So how to do the promotion of advertorials?

For example, the advertorial of ** products, more often than not, the two have been together for a few years, but the woman is obese because of xx reasons, and then she was dumped; Because a friend recommended the use of xx products, how many pounds did I lose in three months (the previous comparison chart), and then now the man is back to chase her, but she has already looked down on it in her heart

The dust return part is all this way.

3. Promotion of classified information.

This method has a low weight relative to the product, of course, the traffic is also low, and a large number of related brands are concentrated together, and the traffic will not be as high as the methods mentioned above; But the advantage of this method is that it is the easiest, fastest, and most labor-saving to tremble.

In addition to playing a role in promotion, these B2B classified information ** have good weight, and the external links under these ** will also be of great help to their **SEO.