How to do online marketing? What are the methods of online promotion

In response to the first question: to do a good job in network marketing, you first need to understand what real network marketing is. Secondly, you need to understand the myths of online marketing. And you need to understand how to evaluate and improve the effectiveness of online marketing.

What is Internet Marketing?

The most direct understanding of network marketing is a marketing method to promote corporate brand, conduct business and obtain customers through the Internet.

There are several parts to online marketing:

1. Enhance the visibility and influence of the corporate brand.

2. Acquire potential customers.

4. Better (faster, more efficient, more convenient) service for existing customers through the Internet.

In response to the second question:

First of all, there are many kinds of network promotion methods, and the consumption and effect of each different promotion and publicity method are not the same, the most common and effective network promotion methods are as follows:

3. Third-party platforms (Alibaba, HC, 58.com, Ganji.com and influential platforms);

5. Q&A platforms (including: Know, Encyclopedia, 360 Q&A, 360 Encyclopedia, Sogou Q&A, Sogou Encyclopedia and other well-known platforms);

Look at what products you're going to market, what industry. The scope of network marketing is too wide, and if you learn more, it will be miscellaneous and messy. Be sure to do it in a targeted manner.

Nowadays, more and more enterprises pay attention to network promotion, and the importance of network promotion can be seen.

Advertorial promotion: 1. Advertorial promotion is one of the indispensable tools in network promotion. It is now very popular to conduct an advertorial marketing on a platform with relatively large traffic.

2. Its advantage is that it is easy to operate, and it is free of charge in many ** submissions, but the promotion of advertorials requires high quality of advertorials.

3. Therefore, when enterprises do advertorial marketing, they must first do the advertorial, and then choose the appropriate advertorial, usually the high-weight advertorial will be more convincing, but it is also more difficult to do.

Forum promotion: 1. Forum promotion is the main channel for network promotion. Taking advantage of the forum's super popularity and traffic, it can effectively provide marketing communication efficiency for enterprises.

2. As a veteran network promotion method, forum marketing still plays a great role in the current trend of new marketing trends, and it also has a good value in search engine indexing.

3. Doing a good job in forum promotion can not only increase the inclusion of brand information and brand, but also the keywords related to the product will also be ranked better, so as to maintain the brand image and enhance the publicity of brand attention.

Q&A platform: 2. Q&A has strong interactivity, and the speed of rapid dissemination of information is something you can never estimate. Network marketing is one of the important ways to promote the network, and Q&A promotion is one of the means of promotion.

3. Use Q&A**, combined with the grand-age skills of guessing SEO, throw out the questions that users are concerned about and answer them, and then implant certain relevant information, which generally has the characteristics of high weight, fast inclusion and good ranking, and the Q&A platform is the key.

Blog promotion: 1. The choice of platform for the blog is very important. The blog is also one of the largest Yiren network promotion platforms at present.

2. To do blog promotion, you must learn to write pseudo-original articles or original articles, which are easy to be included, and the rankings are generally good.

2. In the past few years, the search conditions have been readjusted, resulting in a significant decline in the SEO rankings of many **. At present, search engines are constantly improving the user experience of search results, so as a qualified SEO specialist, you need to keep up with the pace of search engine updates and constantly change the previous optimization methods.

In addition, there are classified networks, self-leading platforms, etc., which can send out the voice of enterprises with a high degree of attention.

If the enterprise does not have a professional network marketing team, find a professional network marketing outsourcing company to cooperate, you can also achieve twice the result with half the effort.

This requires continuous learning, continuous practice, coupled with continuous summarization, accumulation, and finding a method that suits you.

Share several effective methods of network promotion.

1. Social marketing.

The most commonly used ones such as WeChat group, WeChat circle of friends, QQ group, short **, etc., can be added to the targeted group attack group according to the characteristics of their related products, or find some big V with a certain fan influence to boost. The test is the absolute control of user needs. Suitable for doing**.

2. Advertorial Promotion Law.

It is on some platforms with relatively large traffic, and some advertorials are also a promotion method that many companies are operating. Its advantage is that it is more convenient to operate, and it is basically free in many ** contributions, but it has higher requirements for the quality of the advertorial, and we can implant our own brand in the advertorial.

3. Word-of-mouth marketing.

Commonly used Q&A** There are knowing, Tianya Q&A, Sina Aiwen, etc., at present, many users will put forward needs or questions on it, at this time, if we can meet their needs for shooting, we can easily get a large number of accurate traffic brought by word-of-mouth.

This is a larger concept that can be subdivided into two parts: SEM and SEO. There are different companies in each field, such as TOM Network Promotion, which is an agency specializing in SEO, brand planning, and content marketing. There are also some independent SEM agencies.

5. Hot topic marketing.

Hot events usually mean a lot of attention and a lot of traffic, we can skillfully combine our own products or services with hot events, which can not only attract attention but also publicize and promote ourselves, and the spread will be very large if the effect is good.