Apple price cut, GUCCi LV price cut, what s going on with this sudden price cut?

Recently, Apple officially announced that it has adjusted the prices of its products, due to the new policy implemented from April 1, and the manufacturing value-added tax will be reduced from the previous 16% to 13%.

Among them, the iPhone XS series and iPhone XS Max series are 500 yuan cheaper, and the iPhone XR series, iPhone 8 series and iPhone 7 series are all 300 yuan cheaper.

iPad, Mac, and AirPods have also reduced their prices to varying degrees.

For this price adjustment, Apple also pointed out in the announcement that if Apple lowers the ** of any Apple-branded product within 14 calendar days from the date of receipt of the product, the user can request a refund of the difference.

However, for this price reduction, netizens obviously did not buy it

In the face of Apple's slight price cut, Gucci and LV couldn't sit still.

In response to the VAT concession policy, luxury brands such as LV and Gucci have successively lowered prices in China. It is understood that LV has lowered the product ** of China's official website at the end of March, a decrease of about 3%.

On April 1, Gucci lowered its price by about 3% for the Chinese market**. However, even with the reduction**, there is still a big price difference between Chinese and overseas luxury goods.

For Gucci's 3% decline, there is ** said that Europe is generally cheaper than domestic by more than 3%, and about 20,000 bags from ** channels will be 4,000-5,000 yuan cheaper than in China.

However, Gucci has already raised prices in Europe on March 29, and the increase is as high as 25%, and China's ** will also rise, so this 3% is simply teasing us

In this regard, let's listen to the voices of netizens

In fact, the form of luxury brand price reduction is greater than the content, and everyone is also watching with the attitude of watching the excitement, which has to be said to have played a wave of marketing role. After the price increase, the price is reduced, and this wave of price reduction is really chicken.

For this behavior, experts said that the 3% reduction will not affect the real buying group of luxury goods, and this price reduction can be seen more as a marketing behavior of the brand, with an advertising effect.

The price difference between Europe and China is a differential pricing strategy for brands according to local conditions, and the pricing formed by the brand in China over the years will not change so easily, and this kind of price increase and price reduction behavior is eye-catching, seeking a short-term market, and the price difference between China and Europe is basically maintained at about 20%. So, don't dream of a big drop in luxury prices, wake up

For Zhongwei car decorations, we never engage in these gimmicks, a serious focus on making products, speaking with quality, using service publicity, more repeat customers, what we want is the product effect of word of mouth from the owner.

Over the past 23 years, Zhongwei Automotive Decoration has won the trust of the world with advanced technology and high-standard construction technology.

It has been adhering to the spirit of excellent quality, market monitoring, standard process, mutual help and common growth, and accompanying every dealer to move forward, and finally create an industry benchmark brand.

Because sales are boosted by price reductions.

That's because they want to better attract consumers.

In order to sell better to attract customers.

Because of the depression of the general environment, in order to sell the inventory.

I think it's because the domestic market is too competitive

In order to improve sales ability, competitiveness increases.

1. In the price reduction of some international brands, some friends said that they must seize this time, and this opportunity is ready to go shopping, for example, LV Hermes Chanel These brands broke the news on ** that they were going to reduce pricesBut its price reduction is not just a little, but a large price reduction, which brings good news to some ordinary consumers.

Everyone knows that these brands of goods are particularly sought-after, and they are also very expensive, a bag will have tens of thousands, so it is unaffordable for some ordinary families, this time the price is greatly reducedIt has brought opportunities to ordinary people, so everyone must seize this opportunity to clean up.

Second, Hermes's shopping guide introduced that the price reduction of the product is between 100 500, including the belt front armor driver some accessories ** part of the part has a small price reduction, but not too much, so everyone should buy belts and silk scarves,Some small accessories should be bought from Hermès as much as possible, because their price reduction this time is too high.

We understand that LV's bags are also very famous, a bag will have about 10,000 to 30,000 or 40,000, and there are hundreds of thousands of which are really unbearable for us ordinary peopleBut this time the price reduction will be at least 500 1000 yuan per bag, so this is also a blessing for our ordinary consumers.

IIIChanel has taken the lead in announcing the price of the handbag in the international market, and the price of the handbag in Hong Kong is mostly 24%, but in some European markets, Chanel has increased the priceThe fact that the same product can be bargained at home and increased in foreign prices shows how shrewd Chanel's boss is to adjust the price difference so that the brand can concentrate on serving local consumers, which was said by Chanel's boss himself at a press conference.

With the price reduction of these brands, other brand products have also begun to follow their lead in fashion** reports, and there are some most of the goods that can be reduced to 5% off, so this also gives us ordinary consumers a chance to shop.

Chanel raised the price, they cut the price really, is this what kind of image strategy is this? Price reduction, to be honest, I can't afford it.

I didn't feel ready, and even though they lowered the price, I still couldn't afford it, except for lipstick, so I wasn't very excited.

If Hermes lowers the price, I'm really ready to act, mainly because Hermes is too expensive and out of reach.

They are all well-known domestic brands, whether they reduce the price or not, for me they are still some high-end consumer goods, I can only feast my eyes.

Personally, I am not ready to take action, because the price of these things will not reduce the pressure much, and the price of 100 200 is not called a price reduction.

I don't think I'm ready, because it's too expensive, I'm not suitable for these brands at all, and I'm far away from them, and what is suitable is the most important thing.

For these luxury brand-name things, a name brand is a name brand. Even if the price drops, then he is still a luxury, so I am not ready to act.

I've been liking these brand-name things for a long time, and if he really drops the price, I'll pay attention to him and buy it right away.

To be honest, I hadn't heard of it at all. Even if the price drops, I can't afford it. I still like to use old brands for cosmetics. I've always used Olay.

It's not clear, but I think it's probably a marketing ploy or pressure from the industry, and even if he lowers the price, I can't afford it.

It must be that you want to quickly expand your market in China, and only by reducing the price can it be accepted by a wider audience

I don't know why, I think this kind of luxury brand must hold on, how can it still reduce the price? If you drop a price, you won't be called a luxury brand.

I don't know exactly why. But I personally believe that the wool comes out of the sheep. Even if the price is reduced, you won't lose money. Don't take it too seriously.

Is it not good to have a good turnover in China? That's why the price has been reduced in minutes in the past two years, which should be the reason.

I don't know if this brand is going to cut the price, it should be that his cost is low, so they will announce the price reduction.

<>Since entering 2019, the new VAT reduction policy implemented by the state has affected more and more industries in different waysIn fact, according to professionals, since mid-to-late March, the euro has been **, and it can be said that this price reduction is also going on at the same time.

Take the most popular Gucci Bacchus bag in China, for example, the official price in China is 17,900 yuan, according to the 3% reduction of the new tax reduction policy, **is 17,363 yuan, and the same bag in the official website of European countries**Clear code chain is 1,790 euros, which is equivalent to 13,484 yuan, **channel** lower than 9,200 yuan. Therefore, compared with the official gap between the two is nearly 4,000 yuan, and the comparison is nearly half. It is not difficult to see from the above ** comparison that even if the ** is lowered this time, there is still a certain gap between the Chinese market and overseas markets in terms of luxury goods.

In the eyes of professionals, the 3% price reduction of luxury goods does not affect people's purchase rate to a large extent, and this price reduction is more like a publicity and an advertising effect.