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It is divided into the following categories:
According to the classification of the public's attitude towards the organization, it can be divided into:There are three types of public that are in line with the public, the public who is against the public, and the marginal public
For public relations.
From the perspective of the staff, the public is the basic object of the organization, the public is the object of the organization's urgent need for transformation, and the independent public is the object of the organization's dispersion and worth fighting for. The public object is not a single object, but a group environment related to the operation of a certain organization. The survival and development of any organization is inseparable from a certain public group environment.
Characteristics of the "public":
The public is not a scattered group, but a group with some internal commonality. This kind of commonality refers to some common ground between each other, such as common interests, common needs, common goals, common problems, common intentions, common interests, common backgrounds, etc.
Such commonalities make a group of people or some groups and organizations have the same or similar attitudes and behaviors, and constitute a type of public that organizations face in a disorderly manner. Defining the public begins with defining the common denominator that the public faces. Therefore, to understand and analyze one's own public, it is necessary to understand and analyze their internal connections from the corresponding common ground, so that it is possible to turn chaos into clarity and distinguish different objects from the public group.
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Answer]: It can be divided into three types: the public who agrees with it, the public who goes against it, and the public who is marginal.
1) Conform to the public. Refers to the public who are proactive and supportive of the organization's policies, behaviors, and products.
2) Against the public. Refers to a public that has a negative attitude towards an organization's policies, behaviors, or products.
3) Marginal public. It refers to the public who have a neutral attitude towards the organization, and whose views are unclear and unclear.
For the public who are agreeable, it is necessary to strengthen the connection and effectively maintain this relationship; For the public who are against the will, it is necessary to do a good job of transformation and change.
its attitude; For the marginalized public, we should strengthen communication and win their support to prevent them from turning into undesirable public.
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According to the public's attitude towards the organization, the public can be divided into?
Hello, dear. According to the public's attitude towards the organization, the public can be divided into: the public who agrees with the public, the public who disagrees with it, and the independent public.
A conforming public is a public that actively supports an organization. They may be in or out of the organization. A disobedient public is a public that has a negative attitude towards the organization's policies and behavior, or is biased and hostile.
An independent public is someone who falls somewhere in between and who neither supports nor opposes the organization, or who are unclear and do not take a position.
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How do the public be classified according to the different evaluations of the organization? How should social organizations deal with these types of public relations?
Hello, I am glad to answer for you, according to the organization's evaluation of the public, the public can be divided into: 1. ** type public. It mainly refers to those groups who have an authoritative position or dominance in social life, and they often use their special identity and advantages to influence the behavior and ideological concepts of the people.
This type of public is generally referred to as the "authoritative" public. 2. Non-** type of public. It mainly refers to the general public and various associations and institutions in the society in a whole bad chain, which has no direct subordinate relationship with the state and **, but they all rely on the state and ** to maintain normal operation.
3. Internal public. It mainly refers to the enterprise itself and its employee groups.
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Answer]: B Analysis: Item A is the category divided according to the importance of the relationship between the people and the people, and item C is the category divided according to the public's attitude towards the organization.
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Summary. The various publics faced by an organization have different attitudes towards the organization due to their different status and environment, the social role they play, and the level of subjective understanding. We can rely on whether the public is cooperative with the organization.
The various types of public faced by organizations have different attitudes towards the organization due to their different status and environment, the social roles they play, and the subjective or intermediate level of cognition. We can rely on whether the public is cooperative with the organization.
A conforming public, also known as a supportive public, is a public that has an attitude of appreciation, support, cooperation, and trust towards an organization. They are the basic public and the main force driving the development and change of the organization. The primary goal of an organization's public relations efforts is to maintain and expand the ranks of the public who are in good hands, to communicate with them frequently, to prevent their attitudes from reversing, and to prevent them from being won over by competitors.
2) The anti-public public, also known as the hostile public, refers to the public who have opposing opinions against the organization, do not agree with Sun Liang's attitude, and even take a hostile position. They are an important target for public relations work. There are generally two reasons for the formation of an adverse public:
One is to conflict with the organization in terms of interests; The other is a misunderstanding of the organization's policies and behaviors due to poor communication. In public relations work, how to fight for the transformation of the undesirable public is a difficult problem, but the organization cannot give up the work of transforming the undesirable public into the conforming public because it is a difficult problem. (3) The independent public, also known as the neutral public or the uncertain public, refers to those members of the public who are neutral or unclear, or who have not taken a position.
Since the attitude of the independent public is very malleable, and they can be transformed into both the agreeable public and the undesirable public, it is advisable for the organization to adopt a persuasive and striving way to transform them in the direction of the organization's advantage. For public relations staff, the public is the basic object of the organization, the public is the object of urgent transformation of the organization, and the independent public is the object of the organization's worthy of fighting.
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