What is the meaning of the advertisement? What does the slogan mean?

The word "advertising" is a translation of the English word "advertising". According to research, the English word "advertising" is in Latin - adverture, which originally meant to attract people's attention, with the meaning of notification, inducement, and disclosure. Later, the word adverture evolved into advertise in the Middle English era (c. 1300-1475 AD), and its meaning was broadened to:

to bring someone to something" or "inform someone of something in order to get someone's attention". In the mid-to-late 17th century, large-scale commercial activities began in England, and the term advertising became popular and favored. With the advancement of history and the deepening of people's understanding of advertising, the original noun with static meaning of advertisement has been given a modern meaning and transformed into the word advertising with activity color, advertising no longer only refers to a certain advertisement, but also refers to a series of advertising activities.

It has also been argued that the word advertising in English is similar to the French word for notification or report. Regardless of its origin, the word advertising has been defined as a basic concept in society and has been widely used in social life.

In ancient Chinese Chinese, there was no word for advertising, and neither the Kangxi Dictionary nor the Etymology had the word "advertisement". Around the beginning of the 20th century and around the 20s, the word advertising was translated and introduced into China. Therefore, the word "advertisement" is "foreign product".

Advertising is an ancient social phenomenon from the point of view of conveying information. From the perspective of human development history, advertising is an ubiquitous and ever-present activity in human society. Human ancestors began to use gestures, sounds, and firelight for advertising communication, and later invented and used language and writing, expanding the depth and breadth of advertising communication.

The emergence of mass communication has brought about another qualitative change in human advertising communication. The universality of the phenomenon of advertising and the extensiveness of its role have led many experts and scholars at home and abroad to explore the meaning of advertising. Due to the variety of advertising, the advertising model is different, the advertising mechanism has its own strengths, the advertising extension is complicated, and the angle chosen by people's advertising is not the same, and the analysis of the advertising side is even very different, so different theoretical schools of thought on the understanding of advertising are inevitably obsessed.

These definitions of advertising in different genres are very beneficial for us to scientifically understand the meaning of advertising because they reveal the phenomenon of advertising from different angles and give us the basic outline of advertising.

It is to advertise it widely, cause an impact, and thus promote sales.

Spread the word and let others know.

1.The basic requirements for advertising are:

Advertisements shall be truthful, lawful, and meet the requirements of the construction of socialist spiritual civilization. The content of advertisements shall be conducive to the physical and mental health of the people, promote the improvement of the quality of goods and services, protect the lawful rights and interests of consumers, abide by social morality and professional ethics, and preserve the dignity and interests of the state.

2.Ad Content Extensions.

Advertisement, that is, the meaning of advertising. Advertising is a means of propaganda to convey information to the public openly and widely through a certain form of ** for a specific need. Advertising is divided into broad and narrow senses, and broad advertising includes non-economic advertising and economic advertising.

Non-economic advertising refers to advertisements that are not for profit, also known as effect advertising, such as various announcements, notices, statements, etc., of administrative departments, social institutions and even individuals, the main purpose of which is to promote; Advertising in the narrow sense only refers to economic advertising, also known as commercial advertising, which refers to advertising for profit, and is usually an important means of communicating information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, promote products and provide labor services, with the main purpose of expanding economic benefits.

Resources.

Oak Dead advertising is a means of propaganda to convey information to the public openly and widely through a certain need, through a certain form of **, and at a certain cost. Advertising, as the name suggests, is to advertise widely, that is, to inform the general public about something. Advertising has a broad and narrow meaning.

1. Advertising in a broad sense refers to advertisements that are not for profit, such as announcements, notices and statements on political parties, religions, education, culture, municipalities, social organizations, etc.;

2. Advertising in the narrow sense refers to advertising for profit, usually referring to commercial advertising, or economic advertising, which is a means for industrial and commercial enterprises to promote goods or provide services in a paid way to disseminate goods or services to consumers or users through advertising, commodity advertising is such an economic advertisement.

The most exaggerated advertising slogan I have ever seen is an advertising slogan printed on the back of the work clothes of the woodpecker maintenance company: Except for the emotion, everything is repaired.

In the face of this exaggerated advertising slogan, aroused my curiosity, Internet search to see that he is a national chain of maintenance companies, relying on the collection of franchise fees to expand the scope of the company, the maintenance items are only air conditioners, color TVs, washing machines and other civilian household appliances.

Their unconventional and slightly exaggerated advertising slogan is just to over-praise themselves and attract everyone's attention.

Advertising slogans, also known as advertising words, are divided into broad and narrow senses. Advertising, as the name suggests, is to advertise widely. Advertising slogan in a broad sense refers to a kind of promotional language that introduces the content of goods, culture, entertainment and other services to the public through various forms of communication and posting, including the title of the advertisement and the body of the advertisement.

Advertising slogan in the narrow sense refers to increasing the popularity of the enterprise through publicity, and advertising slogan is also an indispensable means and way to make profits for businesses in marketing.