The core of the marketing of medical advertorials, how to promote medical advertorials?

Network marketing is inseparable from advertorials, and the same is true for hospital network marketing. Medical advertorials are some common soft articles, which are advertising expressions relative to hard advertising. The medical advertorial makes insiders know it, and makes laymen see flowers in the fog.

The core of medical advertorial marketing is to solve the problem of patient trust, because of the virtuality of the network, how to make patients trust the hospital brand and medical services through articles is the core key. The so-called hospital news simulcast, that is, through the way of "news", multi-angle and multi-level publicity for hospitals, medical services or people, to attract the attention and interest of the public. Combined with the large platform of the Internet, the news broadcast of medical soft text hospitals presents many advantages such as fast dissemination, wide influence, and long-term effect.

The precision hospital news broadcast operated by the brand network can change the information from "focus" to "memory point", and then generate "selling points", which can bring positive effects and value to the hospital in the short and long term.

The brand simulcast news simulcast method realizes new marketing value for enterprises in a three-dimensional and all-round way in the form of official and first-line portals, and achieves a more authoritative, extensive and influential communication effect with the most official posture and the most extensive voice.

Authoritative official**: CCTV Network, Xinhua Net, People's Daily Online, China Network, China Network ......

**The voice is more authoritative and trustworthy, and is deeply respected, favored and loved.

News simulcast is a new type of promotion method that uses ** news for hospital publicity, compared with hard advertising or traditional network platform propaganda has considerable authority, the network has developed rapidly to today, the majority of users have a much higher degree of acceptance of news, the same is propaganda and marketing, the same is to find and influence, impress potential customers, why not do publicity in the form of news, so that the public unconsciously accept information?

Bring keywords The article must have a high degree of originality and then promote it on the newsfeed platform.

There is a lot of competition in medical care, and it's all about virus promotion.

Advertorial promotionAs the name suggests, as opposed to hard advertising, the marketing planner of the enterprise or the copywriter of the advertising agency is responsible for writing the "text advertisement". Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of the word "soft", which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly.

By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials". What it pursues is a kind of spring breeze and rain, moisturizing things silently. If hard advertising is Shaolin Kung Fu; Then, the advertorial is the most powerful marketing method of hiding needles in the cotton and overcoming rigidity with softness, both soft and hard, both internal and external.

Advertorials should have a certain level of knowledge, language control ability, and be close to the language of the times in progress. Judging from the survey of the promotion of soft text writers with a relatively high degree of concentration, many soft text writers are grassroots writers, and they basically have their own fixed occupations, and soft text writing is a hobby for them. The increase in grassroots writers also provides very wonderful content for advertorials, after all, this is a pluralistic society.

Advertorials not only require language control ability, but also require a certain amount of social experience.

Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.

The most important thing about a good advertorial is the beginning, as long as the beginning is well written and attractive, it can attract users to continue reading, but I myself just can't write the beginning, the head is big, and there is no way to let Jin Suitui write it later, there are many people, and the manuscript is satisfied.

In today's flooded medical industry advertorials, how to write medical and health industry advertorials in order to stand out from them and get better promotion results? I will share 100 words excellent medical advertorial examples, and interpret them in detail for you from the examples.

Example: The advertorial article "What does a child's myopia have to do with outdoor activities?" released by XX Eye Hospital? 》

First of all, it is proposed that parents strictly control the time when their children play with electronic products, and also let their children do eye exercises every day, but the child is still short-sighted, why is this? Then how is myopia formed, and why can outdoor activities prevent myopia? Finally, it ends with how to play the role of outdoor activities.

1. Title. From the title analysis, this is a popular science propaganda style soft article, for parents to popularize the relationship between outdoor activities and children's myopia, the title is concise and clear, so that readers know what you want to say at a glance, which greatly increases the reader's reading experience. The title is highly related to the content, and the whole article is written around the two keywords of "outdoor activities" and "myopia", which has a better effect on popular science.

2. Content. The content is described in the voice of a third person, providing professional knowledge explanation and basic medical knowledge, so that readers feel that this advertorial is valuable to them, can really solve their problems, and have a sense of trust in the advertorial.

The content is valuable, whether it is the formation of myopia, the benefits of outdoor activities to myopia, etc., can be interested in myopic users, and the content is real, the description is subtle, in line with the reading habits and knowledge acceptance of most patients, layer by layer, attracting them to read the full text, so that readers can have a minimum understanding and good impression of the enterprise.