Advertorials for the promotion of agricultural products, how to write advertorials for agricultural

First of all, the content of the press release must meet the requirements, regardless of the quality of your soft text, and you must carefully read the column requirements and content attributes before publishing. If it's your own, you have to write something related to your, how to publish your own soft copy, how to set keywords, you have to configure it well in advance, and your published content must be relevant to your topic.

Thirdly, pay attention to grasp the timeliness when doing press release promotion, as a new ** operator must grasp the timeliness of new things, such soft language is attractive. Once you've mastered this, your soft text will work better. The earlier your article is, the more timely it will be and the better it will be included.

The earlier it is released and the faster it is updated, the sooner the engine will be collected. Then when people search for this title, the greater the chance that your article will be captured by search engines, the more likely your article will appear on the homepage, and the greater the chance that users will click on it, and you will achieve the desired publicity effect.

Finally, when promoting press releases, we must pay attention to the new advertising law and news management regulations, such as the content of the article should not involve some sensitive keywords, and do not put promotional words prohibited by the advertising law, which can easily make the article rejected, or the article will be deleted by the audit after it is published, so that the effect of publicity will be reduced.

Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.

It is to write the precautions of the product, as well as the use method, maintenance method, etc., into an advertorial, and then publish it to the grassroots headlines.

Agricultural extension**.

You don't need to write it, you need to do it.

AdvertorialsCompared with hard advertising, it is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is Shaolin Kung Fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.

There are two definitions of advertorials: one is narrow and the other is broad.

Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.

Advertorial: The soft text in the form of text is advertorial.

1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.

1. Understand the product, you at least know that you know what you are selling, what is the effect, and what is different from other products.

2. Write words from 5 w: who, when, where, what, why, that is: who, when, where, what to do, why to do it There are two h:

It's how many and how much

3. Pay attention to **, and changes, and write articles in a targeted manner.

You're going to talk about it around that, and that's it.