How do you run a supermarket? How to run a supermarket?

As far as the process is concerned, the entry of a commodity should go through the process of inspection, test marketing, sales, and removal from the shelves, pay attention to the quality inspection of goods, prevent fake and shoddy goods from being put on the shelves, and eliminate expired goods in a timely manner. There are many principles of display, the key is the same kind of display, the same brand display, the same price display, forward display (the new goods on the shelves are displayed in the back of the price, so that the goods that are about to expire are sold first), ** display (3-5 layers of goods that are easy to be noticed by consumers should display best-selling products and key goods), etc.; Commodity ** small supermarket can also be engaged, pay more attention to the ** way of the big supermarket, choose the right one for your own use. Category management is very important, because the 80 20 rule is very effective in the supermarket industry, and the sales, sales, and gross profit of 80 are brought by 20 products.

First of all, do a good job in commodity positioning, should distinguish between running volume goods and profitable goods, for each type of goods, each of the commodities, to achieve differential pricing, such as firewood, rice, oil and salt and well-known brand goods and other "sensitive" goods should be operated with low gross margins, establish a low-price image, gather popularity, and drive sales; Household daily chemicals, biscuits and snacks can appropriately increase gross profit and ensure business performance. Then, (computer management is required, on the premise of inputting commodity sales data into the computer), according to different commodity positioning, the sales, sales, and gross profit of each category (of course, the more detailed the classification, the more valuable it is) commodities are weighted, and a mathematical analysis model is established to calculate the importance of each commodity in each ** segment, specification segment, and even all commodities in this category of commodities and a class of commodities, and make trade-offs. Of course, it is not enough to rely on mathematical models, but also to make empirical judgments based on market research and competitive conditions.

The above methods depend on your understanding, so explore them slowly. Third, unsalable goods and high-inventory commodities should be regularly analyzed and eliminated, with exceptions: although unsalable and occupy inventory, but with complementary categories, in line with the supermarket's positioning of the goods should be retained.

Thirdly, the introduction of new products should first go through test marketing, and use the above methods to retain and eliminate. Seasonal commodities and festival commodities have a great impact on sales, especially during the Spring Festival, Lantern Festival, Qingming, Dragon Boat Festival, Mid-Autumn Festival, Christmas, do a good job in the selection of holiday commodities and **, for large supermarkets, it can even increase turnover several times, and small supermarkets can not be ignored. Gu Guojian is an authoritative expert in the field of business, and reading his books will definitely benefit you a lot.

To run a supermarket, place is the key, and in one is to sell everything, so that customers can buy what they want!! Wish.

The little girl born in the 95s uses this method to run a supermarket and earns 700,000 yuan a year.

1.It's not that expensive goods will necessarily make money, but on the contrary, the goods with high profits are those that are one piece or two goods.

2.If you don't have a lot of liquidity, try not to stock up on too many goods, as sometimes it's hard to predict how well they will sell.

3.Tobacco, alcohol, beverages, ice cream, if the business scope is not commercial or wealthy areas, try to take the popular route.

4.Supermarkets are about quantity, not quality.

5.The person who comes is the customer, whether it is to buy a dollar or dozens of dollars of goods, you must treat everyone equally.

6.Be flexible, for example, before and after the festival, you should buy flexibly according to the needs of the festival.

7.Choose suppliers with good goods and reputation, and those suppliers with bad goods should be canceled in time.

8.Sell goods also flexibly, don't be greedy for small profits, some small profits to customers after the reduction, it is easy to have repeat customers.

The little girl born in the 95s uses this method to run a supermarket and earns 700,000 yuan a year.

The location of the supermarket is very important, it can not only determine the size of the supermarket business, but also make a big difference in the sales of a specific type of product. The more direct factors are: whether it is in a place where the population is concentrated, whether it is a commercial area or a residential area, whether there is a large floating population, what is the consumption capacity of the nearby population, whether there are strong competitors in the main radiation range of the supermarket, whether there is a parking lot, what is the traffic situation near the supermarket, etc.

Opposite your supermarket is a community that has not yet been delivered, indicating that the location is not bad, and there will be a customer base.

But to run a supermarket, you need to know some of the knowledge that you must know to run a supermarket, such as:

1) The space between the shelves should be spacious;

2) The goods should be easy to obtain;

3) The categories of goods should be abundant;

4) The shopping environment should be clean and bright;

5) The price of the product should be clear;

A well-run supermarket should have the above conditions.

Also look at the supermarket pile.

Stacking is a special display method, and it is also an important part of the supermarket's operating income. In principle, supermarkets will give up the best storage location to the highest bidders, but business-minded supermarkets will still consider the following:

1) Whether the display can attract consumers and expand the consumer base (including pulling competitors' customers over);

2) whether it can drive the growth of sales of the entire category;

3) whether it is a well-known brand;

4) Whether it is in season, etc.

Look at the supermarket shelves again:

1) The food is displayed on both sides of the main passage, and the varieties are rich and diverse.

Food is the main commodity of the supermarket: large circulation, fast capital turnover, high rate of return).

2) Laundry products, personal and household care products are displayed at the end.

The appearance of the product is beautiful, which can increase the length of stay of consumers and attract consumers to the whole supermarket).

3) There is a correlation between the goods displayed on the left and right shelves, so that customers can buy more).

4) The fresh freezer counter is large, rich in variety, and has enough air-conditioning.

In addition to clothing, fresh and frozen products are more profitable).

Communicate with customers, inquire, understand the needs of residents, and increase the placement of goods that customers need.

The little girl born in the 95s uses this method to run a supermarket and earns 700,000 yuan a year.

How to say good, you see if your friends have opened a supermarket, and the most important thing is the geographical environment, which is related to the life and death of your supermarket, a good location you will make money, a medium location you will keep your capital, a bad location you will lose, in a bad location you will not be able to pay the rent, and taxes, etc., a good location should be at the intersection, where there are many people, and some people open at the school gate, but if the school gate opens, it is best to open a small room, the purchase is low, and you don't need to be directly opposite the school, because your goods are also expensive will scare away consumers, If you have strong funds and want to open a supermarket in the school, you had better open a snack at night, games and other entertainment businesses, such as billiards, snacks, lover snacks, etc., but the school should also choose a school that can support your store, you can go to the school for consultation, etc., and you want to open a place near you, next to the city, look at a good source of goods, so that you can make high profits, in short, you can synthesize it yourself, I will just talk about it, I hope it will help you, give points, thank you.

The supermarket management skills are: as many products as possible, as eye-catching as possible, clear pricing, strengthen the display effect, plan communication strategies, enhance the brand image, increase the added value of products, make consumers feel value for money, reasonably reduce operating expenses, strengthen cost advantages, etc.; Supermarket marketing skills include: supermarket activities, maintaining long-term brand loyalty strategies for consumers, using supermarket commodity display skills to bring supermarket goods to life, etc.

1) The price of the product is as numerous and eye-catching as possible;

2)****；

3) Strengthen the display effect, plan the communication strategy, enhance the brand image, increase the added value of the product, and make consumers feel that it is worth the money;

4) Reasonably reduce operating expenses and strengthen cost advantages.

Feature 2: Self-selected shopping, the display should be neat, and the store publicity should be done well.

The little girl born in the 95s uses this method to run a supermarket and earns 700,000 yuan a year.

You can find a professional planning team to help you do it, and be responsible for helping you run for three months until you are taught.