How does Fengche build a national smart second hand car market?

Fengche (Shanghai) Information Technology **** was established on January 3, 2015. The legal representative is Tao Genyuan, and the company's business scope includes: engaged in information technology, automobiles, technical services, technical consulting, and technology transfer; business management consulting; **Devise; corporate marketing planning; Advertising publishing, designing, and producing; conference services; car rental, sales; Auto parts sales (including online sales), etc.

First of all, on the basis of the original management system and model, the trading market needs to continue to improve, innovate and improve service awareness and service level, and build infrastructure supporting corresponding service means, so as to improve the service level of market empowerment car dealers and common service to consumers.

Secondly, to improve the ability of market innovation can not be the same as others, actively explore new models in line with their own development, and introduce third-party resources in line with market development, which is a problem that needs to be solved in the process of transformation and upgrading of the second-hand car trading market.

Finally, the second-hand car trading market is still the most important trading scenario for second-hand cars, and the future is very bright. However, in the face of the rapidly changing business era, there are many challenges ahead. Only by relying on scientific and technological means, digital empowerment, and service-oriented business ideas, changing the way of thinking, and enhancing the core of competition, can we usher in a better tomorrow for the service-oriented and empowering second-hand car trading market!

Whether wholesale or retail, speeding up the turnover rate is the only way for second-hand car dealers to break through. Then here's the problem! The used car trading market is facing the current industry pain points, what are they doing?

Facing the characteristics of the second-hand car industry in the future, Shanghai Fengche Technology has developed an intelligent management system to realize the full-chain management of second-hand car transactions and catalyze commercial value.

On the market management side, information is released through the large data screen to enhance the brand image of car dealers. Car dealers can view the inventory vehicle information through the mobile app, and improve the accuracy of the selection of vehicles for sale and purchase through the whole network. The market regularly provides market analysis reports, best-selling models, at a glance, and uses data to support the turnover of fast bridge brothers;

The network platform is composed of WeChat applets, PC terminals, and public pure tour accounts, where customers can search for their favorite vehicles, make an appointment for a test drive, and interact with car dealers through I want to replace and I want to sell cars, so as to increase the channels for car dealers to collect cars. At the same time, one-click upload of third-party platforms (Autohome, 58.com, etc.) vehicle sensitive pants attack information, increase customer access channels, reduce network promotion costs, and improve business performance. Shanghai Fengche Technology used car trading market management system.

Since its establishment, Shanghai Fengche has been a leading merchant and service provider in the second-hand car industry chain. Through digital means and AI artificial intelligence technology, Fengche has tailored a complete set of transformation and upgrading solutions for the traditional second-hand car market.

First of all, what does Fengche need considering the second-hand car trading market?

At present, the overall environment of market operation is very unsatisfactory due to the impact of e-commerce, and the market urgently needs to improve all-round cooperation with car dealers, improve the viscosity of car dealer cooperation, improve market operation efficiency, reduce operating costs, and empower car dealers.

Fengche Technology's second-hand car trading market management system solution covers the response and solutions to these specific problems, and creates a market operation system from the perspective of market operation and objective economic laws. Fundamentally solve the core problems for the market, the source of vehicles, the source of customers.

High-quality car source docking market, Fengche as an industrial chain service provider to open up the upstream OEMs dealer 4S group replacement of second-hand car source, the upstream car source through the system tools and Fengche platform operation docking to the downstream cooperation of the trading market, the market operator has rich resources to give the cooperative car dealers, car dealers can receive the replacement of second-hand cars from major 4S stores across the country without leaving home. In this way, it helps merchants solve the problem of car supply, and the market service car dealers can also obtain corresponding benefits from the middle. The viscosity of the cooperation between merchants and marketers has been strengthened.

Some data show that more than 2 3 of the total annual automobile transactions in some countries in Europe and the United States come from second-hand cars, while the second-hand car trading market in the Chinese market accounts for only 10% of European and American countries, which shows that the domestic market has a very large room for growth.

In order to improve the current situation of the domestic second-hand car market, it is not only necessary for second-hand car practitioners to strictly abide by the moral bottom line, but also to continuously improve the professional quality of the group (the cultivation of appraiser talents), which is of great significance to enhance the trust of buyers and sellers, and is also the direct cause of the increase in transaction volume.

The smart second-hand car market, different from the traditional second-hand car dealer cluster, establishes a reassuring market form for consumers at the upper level of the basic car dealers, and such a market will also gather more second-hand car dealers to form a benign development and promote the transformation from the exhibition and after-sales system to the formation of a complete ecological industrial chain of the second-hand car industry.

When it comes to the smart second-hand car market, I personally feel that the formation of a large-scale and standardized market will be an inevitable development trend of the industry. It is different from the traditional second-hand car dealer cluster, in the upper layer of the basic car dealers to establish a reassuring market form for consumers, and such a market will also gather more second-hand car dealers, form a benign development, and promote the transformation from the exhibition and after-sales system to the formation of a complete ecological industrial chain of the second-hand car industry.

Of course, there has been this kind of second-hand car market in China, Chengdu Jinhe is a good example, it has been a precedent in the industry from the mandatory inspection of each car to the after-sales accident car compensation. Mr. Zhong Jinhu and his team behind him are also an operation team with the ability to operate multiple markets at the same time, and I believe that in the near future, more and more teams will learn their model and more and more markets will replicate their success. I think that by that time, the pattern of China's second-hand car industry will be different.

The key to the new form of the second-hand car market is to see what kind of problems to solve, and not only to describe it with intelligence, the traditional second-hand car trading market actually only provides a trading place, the pain points that the new form of the market should solve mainly have two directions, and it is also the upgrade direction of the new form of the market, the empowerment of car dealers and the solution of customers' pain points for second-hand cars, the pain points of customers for second-hand cars are distrustful, and the cost of establishing trust and after-sales guarantee for second-hand car dealers is high, the difficulty is great, and it involves itself as a transaction party and not a third party. For car dealers, although the sales volume of the second-hand car industry has risen steadily every year, the number of car dealers has grown faster, and the actual annual growth rate of the transaction volume of the bicycle dealer is very small, so to improve the transaction volume of the car dealer, it is necessary to solve the bargaining power of the car dealer, the transaction cycle, the ability of online sales and other factors, and the overall volume of the second-hand car trading market is large, and the car dealer can be packaged to solve related problems. Therefore, to solve the pain points of the two, it is a new form of second-hand trading field, not just a smart second-hand car market to define. At present, the most successful trading market in Chengdu Jinhe second-hand car market, the vehicle source is fully tested, 90 days after sale and free 1 year 20,000 kilometers of warranty, forming an industry barrier for the same city or region, but also to solve the pain points of merchants and customers, of course, the success of this project and the first person Mr. Zhong Jinhu and his team have a lot to do with it, I have the honor to communicate with it many times, deeply feel his understanding and concept of the industry.

If Fengche wants to build a smart second-hand car market, it must broaden its horizons and increase its knowledge.

Well, if Toyota hits the smart second-hand car market, this needs big data, right?

The key to the new form of the second-hand car market depends on what kind of problems to solve, the traditional second-hand car trading market actually only provides a trading place, the pain points of the new form of the market should be solved in two directions, and it is also the upgrade direction of the new form of the market, the empowerment of car dealers and the solution of customers' pain points for second-hand cars, the pain points of customers for second-hand cars are not trusted, and the cost of establishing trust and after-sales guarantee for second-hand car dealers is high, and it is difficult to establish trust, and it involves itself as a non-third party to the transaction, even if it is committed to customers, For car dealers, although the sales volume of the second-hand car industry has risen steadily every year, the number of car dealers has grown faster, and the actual annual growth rate of the transaction volume of single car dealers is very small, so to improve the transaction volume of car dealers, it is necessary to solve the bargaining power of car dealers, transaction cycle, online sales ability and other factors, and the overall volume of the second-hand car trading market is large, and car dealers can be packaged to solve related problems. Therefore, solving the pain points of the two is a new form of second-hand trading field. At present, the most successful trading market in Chengdu Jinhe second-hand car market, the vehicle source is fully tested, 90 days after sale and free 1 year 20,000 kilometers of warranty, forming an industry barrier for the same city or region, but also to solve the pain points of merchants and customers, of course, the success of this project and the first person Mr. Zhong Jinhu and his team have a lot to do with it, I have the honor to communicate with it many times, deeply feel his understanding and concept of the industry.

On the basis of the original management system and model, the trading market needs to continue to improve, innovate and improve service awareness and service levels, and build infrastructure supporting corresponding service means, so as to improve the service level of market empowerment car dealers and common service to consumers.

It's a good idea, but now China's second-hand market is uneven, and I think it's too difficult to create a smart second-hand car market.

It's a hard question, and I hope you can do it well.

Do a good job of word-of-mouth, then implement it experimentally, and finally subsidize it.