Feelings can t be eaten, why are many classic BMW models discontinued?

It was officially confirmed that the BMW 3 Series classic model was confirmed to be discontinued! May be implemented in 2020!

BMW, as a traditional luxury brand of German cars, has many users and fans all over the world, excellent handling compared to the old rivals Mercedes-Benz and Audi still have certain advantages, BMW 3 Series as a classic model in the BMW brand, from the first generation to just debut at the Paris Motor Show to get the seventh generation (G20), 3 Series has long become a classic in the classic models, even so, 3 Series is still difficult to escape the doom of being discontinued.

Recently, Klaus Frohlich, head of global R&D at BMW, confirmed in an overseas ** interview that the new generation BMW 3 Series (G20) will not be launched in a GT version due to sales and product layout considerations. In fact, the 3 Series GT model not only does not sell well in China, but also sells poorly in overseas markets compared to the sedan version and the touring version, as early as 2017, there was news that the current 3 Series GT will be discontinued, but the official has not confirmed it.

Now BMW's global head of R&D has said that the G20 version of the 3 Series will no longer produce the GT version, and he believes that the current hot sales of BMW X1, X3 and other SUV models have gradually marginalized the 3 Series GT models, even if the production is discontinued, it will have no impact on BMW's overall sales, and the new 3 Series and 4 Series will also launch other derivative models in 2019, such as the 3 Series Touring and the 4 Series Convertible.

In fact, I am not surprised that the 3 series GT version was discontinued, after all, it is positioned as a very niche, it has always been an imported car in China, the price is much higher than the price of the domestic version of the model, and the later maintenance and repair costs are more expensive, people who need a large space may choose X1, X3 SUV models, people who like to drive will directly choose the sedan version of the 3 series or the standard shaft version, so GT has actually been in a more embarrassing realm.

Klaus Frohlich did not disclose the specific discontinuation time of the 3 Series GT in an interview, but according to overseas speculation, the 3 Series GT version is likely to be discontinued in July 2020, so friends who like the 3 Series GT hurry up and get started.

But in view of the fact that my country does not even have a car culture, it is useless for you to go to China no matter how classic you are. As mentioned earlier, the price of Liberty is to sell feelings.

Only those who have money will buy BMWs, and those who don't have money must be domestic cars, all because of money.

BMW's appearance is really bad, so many classic BMW models will be discontinued.

This is because these models can no longer meet the needs of the public.

Only those who have money will buy BMWs, and those who do not have money will definitely be domestic cars.

It should have been discontinued a long time ago, and the BMW looks really bad.

This is because the performance of these cars has been eliminated.

Because the current models are updated too quickly.

This is because it can't keep up with the times.

These models can no longer meet the needs of the public.

In the field of domestic luxury cars, BMW can not be said to be the best in terms of sales, but it does not mean that BMW's sales are low, and it is also a stable top few. And dealers other than 4S stores are also more willing to sell BMW's models. Under the suppression of many luxury cars, and even many luxury cars that are much better than BMW, why are they inferior to BMW in sales?

The first point: **Close to the people.

Although BMW is a luxury brand, in recent years, there have been new vehicle brands on the market, but as an old brand, BMW has not shown weakness, constantly exploring new features and launching high-end new models to impact the low-end market. From the above alone, BMW's entry-level models are also constantly declining. The emergence of this situation is simply to bring benefits to ordinary model consumers, and ordinary model consumers have gradually begun to pay attention to BMW.

There is an old proverb that cheap is not good, but in fact, the **lower than recommended** of BMW's terminal models makes BMW's cost performance high. Therefore, it is close to the people and has become a major winning treasure for BMW.

The second point: feelings and brand.

Feelings do not only appear in poets, a certain price can also make people's feelings spontaneously born. Most of the domestic cherry blossom spoilers have an indelible feeling for BMW. When Chinese people choose a car, BMW is often the first thing that comes to mind.

The third point: the consumer group is huge.

In addition to the above two points, BMW continues to create new models, which brings it a succession of attention and a variety of choices for consumers. It's very simple, just like Danyi's grilled gluten shop or a grilled gluten restaurant that contains grilled gluten, which one will be more popular with consumers? BMW can give consumers more choices, and the consumer group will naturally be larger.

All in all, BMW may not be inferior to other luxury cars in terms of quality, but in other aspects, it has a great advantage in terms of cost performance, brand sentiment, and models, and BMW has a stronger comprehensive strength.

I think it's because the marketing of BMW is very good, everyone knows that BMW is a high-end series of Zheng rotten products, so many people like to buy BMW as a thing to flaunt their identity.

Mine is: the German Rabe saved the Chinese in Nanjing; The rigorous attitude of German machine manufacturing; BMW