The development history of Chao Hongji and what is the corporate mission of Chao Hongji

Guangdong Chaohongji Industrial Co., Ltd. (hereinafter referred to as Chaohongji) was established in 1996 with a registered capital of 90 million yuan, is a collection of jewelry design, production and sales as one of the large-scale joint-stock enterprises, the main trademark of jewelry products is the "Chaohongji" trademark approved and registered by the State Administration for Industry and Commerce in 1997.

Adhering to the concept of "carrying forward the essence of oriental culture and promoting China's original design", Chaohongji adheres to the development of national brands on the road of independent originality, perfectly integrates oriental culture and international fashion, and has always been committed to independent innovation to provide consumers with products with unique design and excellent quality. In order to implement the original design concept and get rid of the homogeneous competition of domestic jewelry products, the company has taken "design leading" positioning as the core competitiveness of the brand since 2000, set up its own design team, set up its own jewelry design studio, and continuously integrated with international design, absorbing top talents such as professors from key domestic universities and senior designers in Hong Kong, and persistently promoting product differentiation with original design, and launched more than 5,000 independent design styles in 2007. Chaohongji Design Studio has now become the most competitive and powerful jewelry design studio in the domestic jewelry industry.

In order to promote the industrial upgrading of China's jewelry industry, Chao Hongji cooperated with China Gem and Jade Association to successfully hold the first event.

The first, second and fourth "China Jewelry Design Grand Prix" has effectively inspired the original design awareness of the domestic jewelry industry. With the unique oriental cultural connotation of original design products, in April 2006, the company was invited to participate in the "Oscar of the jewelry industry" - the 2006 Baselworld Watch & Jewelry Exhibition in Switzerland. At the same time, the company also pays attention to cooperation with domestic and foreign R&D and design institutions, and is committed to creating jewelry fashion with oriental cultural connotation and international vision.

In April 2007, the company cooperated with the Academy of Arts and Design of Tsinghua University to establish the "Chao Hongji Jewelry Laboratory of the Academy of Arts and Design of Tsinghua University" to jointly explore the essence of traditional Chinese culture, and the "Chao Hongji Jewelry Laboratory of the Academy of Arts and Design of Tsinghua University" has become a precedent for the Chinese jewelry industry and the top art colleges to jointly build scientific research institutions, and to carry out a pioneering preliminary exploration for the development of the integrated model of production, education and research in the jewelry industry, and play an important role in promoting the in-depth development of Chinese jewelry design.

Chao Hongji is the famous king of lottery money, in recent years will hold a lottery trend press conference, and it has been highly praised. The overall design level of Chao Hongji's K gold can be regarded as high in the country and even the world, such as the Molan, release, Polestar and other series of this year's press conference, there is a sense of breakthrough, such as the Molan series, which uses the orchid leaf element of the orchid to represent the insistence on faith, and the theme of exploring the future is very novel.

Summary. Hello! Chaohongji's corporate mission is to promote oriental culture as its mission!

In the 2021 list of 100 global luxury companies, Chaohongji fashion jewelry is impressively listed. As a fashion jewelry brand originating from the East, Chao Hongji has always adhered to the mission of promoting oriental culture since its establishment 26 years ago, and has been recognized by the market by virtue of the concept of "rejuvenating traditional fashion", adhering to original fashion design and ingenuity.

Hello! The corporate mission of Chaohongji is to promote oriental culture as the mission! In the 2021 list of 100 global luxury companies, Chaohongji fashion jewelry is impressively listed.

As a fashion jewelry brand originating from the East, Wang Hongji has always adhered to the mission of promoting oriental culture since its establishment 26 years ago, and has been recognized by the market by virtue of the concept of "rejuvenating traditional fashion", adhering to the original elegant design and ingenuity of the banquet.

Based on cultural genes, Chao Hongji adheres to the original fashion design, seizes the opportunity of the times, and finds the right place to become a model for Chinese jewelry to go international. In the context of China's growing comprehensive national strength, it will show the world a more refined oriental beauty.

Founded in 1996 by Mr. Liao Muzhi, Guangdong Chaohongji Industrial Co., Ltd. is committed to the design, research and development, production and sales of fashionable high-end jewelry. From the date of the establishment of Chao Hongji,"To become the most respected luxury operator in China"It has become the goal of all Chaohongji people. Chao Hongji jewelry to"Leading the design"The core value of the brand, among the many pearl shirt brands, Chao Hongji Jewelry has always been committed to independent innovation to provide unique design, rich styles and excellent quality of fashionable high-end jewelry, to meet the needs of modern women to better express their current spine and even the future is the fashion concept.

Hope it helps!

The advantages of Chaohongji are:

Chao Hongji is more suitable for young customers from the image of the brand Sun Wei or the production of silver and products, has strong differentiation compared with competing products, and has a strong influence in commercial channels such as shopping malls or shopping malls. Compared with the existing store scale of other brands, the market space of Chaohongji is still relatively large, and there is still more room for development for franchisees. In addition, franchisees use the company's unified application system in management, and the headquarters can see sales and inventory every day, which is conducive to the company's daily empowerment support for franchisees, including employee training, daily supervision, IT support, and follow-up of procurement.

Chao Hongji jewelry is ranked 7th in the country.

Chaohongji hopes that through the continuous upgrading of brand personality, product features and terminal image, it will echo the new concept of its brand in an all-round way. The recent fashion season conveys the brand's belief in capturing the world's cutting-edge trends and creating the most fashionable jewelry designs for female consumers.

Chao Hongji luxury people actively advocate that jewelry should be used as a fashion match that more people can have, and more emphasis is placed on the cost performance of jewelry. Chao Hongji for more modern women who pay attention to the quality of life and pursue fashion taste, to create the most in line with their psychological expectations of the perfect jewelry. Chao Hongji strives to make the birth of each piece of jewelry work inspire the most unique beauty of women.

How to care for your jewelry:

1. When exercising or doing heavy work, especially when you need to do housework and wash dishes, do not wear jewelry to avoid bumps and wear.

2. Do not place all kinds of jewelry in the same drawer and jewelry box, because the hardness of various gemstones and metals is different, which will cause loss due to friction against each other.

3. Do not wear gemstones with pores in the kitchen or in places with steam, otherwise the gemstones will change color after absorbing steam and sweat. Gold and silver jewelry, like other jewelry, will lose their luster as long as they are stained with the oil and sweat acid secreted by the human body, so it is advisable to clean the jewelry worn economically.

4. Economically worn gemstone jewelry should be inspected once a month to see if there is any wear or loose inlay, and then remedial repair.

The above content reference: Encyclopedia - Chao Hongji.

Chaohongji Jewelry has always been committed to professional brand management, focusing on the creation of a good brand image, and combining brand connotation with jewelry products to maximize the added value of the brand. After years of unremitting efforts, Chaohongji jewelry management has achieved good results, brand influence and customer loyalty continue to improve.

On June 26, 2014, World Brand Lab and World Manager Weekly jointly released the list of "China's 500 Most Valuable Brands" exclusively compiled by World Brand Lab (WBL)), and Chaohongji Jewelry led the A-share jewelry listed companies with up to 100 million yuan.

Founded in 1996, Guangdong Chaohongji Industrial Co., Ltd. (****:002345) is a large-scale joint-stock enterprise integrating brand management and product design, research and development, production and sales. In January 2010, the company made an initial public offering and was listed on the Shenzhen Stock Exchange, becoming the first A-share fashion jewelry listed company in China.

The group owns three brands, "CHJ Chao Hongji", "Venti" and "Fion", spanning the two fashion consumer goods industries of jewelry and women's bags.