What is the soul of the cultural and creative industry, and what is the industry of cultural creativ

Cultural and creative industries are emerging industries with creativity as the core in the context of economic globalization, emphasizing an industry in which the main culture or cultural factors rely on individuals (teams) to develop and market intellectual property rights through technology, creativity and industrialization.

The full name of the cultural and creative industry isCultural and creative industriesIt is economic globalization.

Emerging industries with creativity at their core in the background.

Emphasizing an industry in which the main culture or cultural factors rely on individuals (teams) to develop and market intellectual property rights through technology, creativity and industrialization.

The cultural and creative industry is mainly a creative concept, aiming at culture and knowledge to form a complete chain of industries, that is, systematic, popular, and conducive to dissemination.

The cultural and creative industries mainly include: radio, film and television, animation, audio and video, media, visual arts, performing arts, crafts and design, sculpture, environmental art, advertising and decoration, fashion design, software and computer services.

Cultural and creative products, as the name suggests, refer to cultural and creative products, which are high value-added products produced by relying on the wisdom, skills and talents of creative people, with the help of modern scientific and technological means to create and improve cultural resources and stationery, and through the development and application of intellectual property rights.

Good cultural creativity needs to have three characteristics: aesthetics, function, and connotation, all of which are indispensable. It is not a skill to only cater to consumption, but a more intelligent way to integrate the ancient and modern, and communicate with elegance and customs.

The park's cultural and creative products attract tourists to check in.

There are more than 5,400 kinds of cultural and creative products in Beijing's parks, including daily necessities, stationery, food, digital products, electronic digital products, books, commemorative stamps, jewelry and cosmetics. Most of them are sold for less than 100 yuan. In addition, there are cultural and creative spaces and creative activities, the most popular ones are "Overnight at the Zoo" and "Wonderful Night in Xiangshan".

Most of the activities are free and parents can bring their children for a parent-child experience.

3 days of 10,000 roots, Qingming holiday, Yuyuantan Park's cherry blossom ice cream sales are "crazy". Beijing Zoo also launched the Beidong family ice cream, and the first to meet visitors is giraffe, elephant and parrot-shaped ice cream, which is also cute.

The cultural and creative industries include radio, film and television, animation, audio and video, media, and visual arts.

Cultural and creative industries

It mainly includes creative groups in radio, film and television, animation, audio and video, media, visual arts, performing arts, craft and design, sculpture, environmental art, advertising and decoration, fashion design, software and computer services.

In addition to finding a way out under the advantages of the existing manufacturing industry, we have also begun to pay attention to the development of cultural and creative industries.

Innovative Collaboration:

In order to achieve great development and prosperity of China's cultural and creative industries, it is an inevitable trend for enterprises to move towards industrial alliances, rely on the China Creative Industry Alliance to carry out organizational innovation cooperation, integrate resources, and improve their own competitiveness.

The China Creative Industry Alliance will ensure the market advantage of all parties involved, seek new scales, standards, functions or positioning, respond to common competitors or push the business into new areas, etc., and form mutual cooperation and resource integration between enterprises and related members.

A model of cooperation. This is the core cohesion of China's cultural and creative industries.

Increase cultural self-confidence.

and the formation of international competitiveness.

The above content refers to Encyclopedia - Cultural and Creative Industries.

Beijing Palace Museum Chaozhu earphones, Qingdao Publishing Group "Qingdao City Painting", Suzhou Museum secret color porcelain lotus bowl cookies, Mongolian horse head qin U disk, etc.

Cultural and creative products refer to high value-added products produced through the development and application of intellectual property rights by relying on the wisdom, skills and talents of creative people, with the help of modern scientific and technological means to create and enhance cultural resources and stationery.

The income of cultural and creative products is getting higher and higher, and it has become an important profit point for scenic spots, and in the future, scenic spots will also rely more on such cultural and creative products, and the two complement each other to form a virtuous circle of feeding.

Cultural creativity is cultural creativity.

Cultural creativity is a cultural phenomenon of reconstruction and innovation constructed by using culture as an element, integrating multiple cultures, sorting out related disciplines, and using different carriers to bury their bodies.

The cultural and creative industry is an emerging industry with creativity as the core in the context of economic globalization, emphasizing an industry in which the main culture or cultural factors rely on individuals to develop and market intellectual property rights through technology, creativity and industrialization.

The cultural and creative industries mainly include creative groups in radio, film and television, animation, audio and video, media, visual arts, performing arts, craft and design, sculpture, environmental art, advertising and decoration, fashion design, software and computer services, etc., which are thriving in the cultural and artistic market and increasing the construction of public exhibition and performance venues.

Status quo

In addition to finding a way out under the advantages of the existing manufacturing industry, it has also begun to pay attention to the development of cultural and creative industries. Cultural creativity is not a new topic today, and the cultural and creative industries that are booming in China are constantly accelerating their integration with other industries and combining them with the lifestyle in the era of digital economy.

In recent years, with the improvement of people's living standards and the rise of the new middle class, more and more shopping malls have gradually increased the proportion of cultural and creative formats, competing to introduce popular cultural and creative brands to build the soft power of physical commerce.

Cultural and creative products are cultural and creative products, that is, "cultural and creative products", which refer to the high value-added products produced by relying on the wisdom, skills and talents of creative people, with the help of modern scientific and technological means to create and enhance cultural resources and cultural goods, and through the development and application of intellectual property rights, such as China's top 100 cultural and creative products.

Cultural creativity is not a new topic today, and its main manifestation is the discovery and creation of new aesthetic tastes and aesthetic values in creative activities, thereby promoting economic and social change. China's booming cultural and creative industries are constantly accelerating their integration with other industries and combining them with lifestyles in the era of digital economy, which will give birth to many new models and new formats.

Good cultural creativity has the following advantages:

1. High popularity (conducive to later dissemination and rapid eye-catching).

2. There is a certain audience, and even a small group of researchers (this part of the people is the first to sell the product in the later stage).

3. The culture that has been precipitated for thousands of years has enough background stories to dig (cultural content marketing communication), and this advantage can be transformed into high topic potential and consumption potential energy in the later stage.

Cultural and creative products are the abbreviation of cultural and creative products. According to the name, we can see that cultural and creative products are composed of three aspects, culture + creativity + products.

The first is culture, culture, history, spirituality, artistic conception, etc. are all culture, culture is the life of cultural and creative products, and products without cultural heritage can only be regarded as a souvenir at most. A product without cultural heritage has no soul. Behind a good cultural and creative product, there is destined to be a story or source with profound cultural heritage, and to do a good job in cultural and creative products, cultural stories or historical spirit are indispensable.

Culture is passed down from generation to generation, or it can be researched by contemporary teams, and culture is passed down and passed on.

The second is creativity, creativity can be practical, ornamental, can be luminous, creativity is the vitality of cultural and creative products. Only life is not enough, just like life, not only to live, but also to live. Creativity is the life of cultural and creative products.

Combined with historical allusions, combined with uses, combined with the spiritual aesthetics and technology of modern people, all the combination can be creative. Creativity can be a whim of someone, or it can be the crystallization of a team of cultural and creative product teams. A single cultural and creative product can be a shining point, and a systematic cultural and creative product is composed of multiple shining points.

Finally, the product, the product is the carrier of culture and creativity into practice, and the novelty and uniqueness of the product's material, expression, etc. are reflected by the combination of culture and creativity. Similar materials, cultural and creative products are distinguished from ordinary souvenirs or conference gifts because they integrate culture and creativity. Professional cultural and creative products need to be completed by a researched individual or experienced team, which is a customized product from beginning to end, and the real cultural and creative products are best to find a professional cultural and creative team, such as the Forbidden City Cultural and Creative is not made by the Forbidden City itself, behind us we can see Locke, Rococo, Annihilation Swallow Elephant Cultural and Creative and other professional figures, the team is to gather all kinds of shining points together, put into products, and produce unique cultural and creative products.

To sum up, cultural and creative products are customized products that integrate culture and creativity. It is not only a product, but also a carrier of cultural inheritance.