How do companies plan their investments? How companies choose their investment plans

Hello, according to the nature and level of its own business group, the enterprise or business unit implements the investment in human, financial and material resources to form a competitive advantage strategy. The investment strategy of the enterprise ensures the required competitive advantage by investing different human, financial and material resources to maintain and develop the competitive strategy that has been chosen. When deciding on an investment strategy, an enterprise must evaluate the potential return of investing in a competitive strategy and judge its profitability based on the cost of maintaining and developing a competitive strategy.

To this end, companies should accurately choose an investment strategy that suits their own conditions based on two factors: their competitive position in the industry and the life cycle stage of the industry in which they operate. From this point of view, there are six commonly used investment strategies for companies to choose from, namely, the strategy of increasing shareholding, the strategy of growth, the strategy of profitability, the strategy of market concentration and asset reduction, the strategy of transformation, and the strategy of liquidation and retreat.

2014 Cloud Contest Information.

I've done finance... I've done it all day, why do so many people ask me this kind of question...

As for how to sell the product, I think this is something that I ask me to use.

If you want to hold a ** competition, the purpose must be to push the software client and open an account.

This thing, at least more than half a year of customer accumulation... And then there were constant briefings. Otherwise, the success rate is extremely low.

I've never done this kind of categorization of customers so precisely.

So your sieve is very difficult.

The best way to do this is Amway, and I hate MLM so much that I don't teach skills.

Because they made my old lady look like a goddess...

I don't know how to gather popularity, but traditional methods such as sending rice and soybean oil are more popular...

Conduct a lecture with the community on the topic of preventing financial fraud.

Slowly sift through the customers...

Online** and offline ads are largely useless. Other ways I'm also metered,

Remember eight words – the reasonable, the unexpected.

First of all, you should only focus on the "reasonableness" of advertising appeal, do not go beyond it, grasp your advertising strategy within this category, and then think about creativity according to the advertising strategy, which should have "unexpected" highlights, but reasonable.

According to the eight-character principle, to write a plan, there are some important components in the plan, such as market analysis, marketing objectives, audience positioning, advertising strategy, execution process, scheduling, effect estimation, cost budget, etc.

For example, in the market analysis part, the results of your analysis must be consistent with the later marketing objectives, that is, your goal is refined according to the conclusions drawn from the market analysis, rather than subjectively imposed artificially.

Finally, after you complete the plan, if the customer agrees with it and achieves the expected goals through your plan, then the plan is an excellent marketing plan.

There are specialized ones that I am learning.