How to attract tourists to farmhouses and leisure farms without scenic spots?

The traditional farmhouse experience is nothing more than eating farmhouse meals, tasting farmhouse food, living in farmhouses, doing farmhouse work, enjoying farmhouse entertainment, and buying farmhouse goods. The Leisure Lodge provides a relaxing place to spend the day with family and friends away from city life. But as living standards continue to improve, people are no longer satisfied with these.

Since it is a mountain backer, it already has the necessary natural factors for farmhouses and leisure mountain resorts, and what needs to be done is to put signs in conspicuous places such as roadsides to clearly tell tourists. If possible, a unique advertising slogan can be designed to enhance the interest of tourists.

Secondly, the decoration should also be carefully considered, not only to maintain the natural characteristics, but also to appear stylish, ingenious, and in line with the local cultural atmosphere. Sanitation should also be done well, tourists come here to figure is in a good mood, and a clean place will definitely make people feel good. There is also the need to design some interesting activities, which can introduce some children's equipment to create a world of fun for children, which will naturally attract many parents to consume.

If customers are happy, they will spread the word by ten, enhance their popularity, and waive the publicity fee. Finally, be sure to make the most of the internet. If your own hardware is done, you must also do a good job in marketing.

As an added note, if you want to do it, you must make the most special one. Like others, you can't highlight your specialness, so you can't copy other people's business models and methods, but understand the needs of local people and develop a different approach.

I think this question can be used as a reference for Longquan Villa in a TV series "Liu Laogen" filmed by Zhao Benshan. Longquan Villa itself in the TV series does not have any mature tourist attractions, or it is just an ordinary mountain village, Liu Laogen opened Longquan Villa with the good local mountains and rivers, and for a period of time, the business was very hot, and later disappeared because of the vicious competition of the opponent and the disadvantages of the family business itself. Just looking at the early success of Longquan Villa, it may inspire us to think about the operation of leisure farms.

The first point is based on its own characteristics. The same characteristics are not called characteristics, but can only make people feel tired, especially today's post-00s and post-90s, in the era of information, only based on their own characteristics, calling local brands can go long-term.

The second point is the diversity of forms. In addition to the beauty and refinement of food, the leisure farm should also extend its tentacles to a wider and farther place, just like Longquan Villa will prepare a two-person performance for tourists at night. With the development and change of social life, people's consumption concept has changed from simple material consumption to service-oriented consumption, when people drive hundreds of miles to the leisure farm is not just for a meal, but more to relax, return to nature, enjoy a quiet life.

The third point is that the promotion of the farm is powerful. Now is not the era when the aroma of wine is not afraid of deep alleys, and increasing publicity and promotion is the most important thing that every business individual should pay attention to. The specific means of publicity can be determined according to their own positioning and the amount of the cost budget.

If the cost is limited, you can invite the local well-known information big V to publish the farm information, or cooperate with the local WeChat platform to launch preferential information, the characteristic information of the farm, improve their own popularity, so as to attract people to the farm for vacation and consumption.

For farmhouses and leisure farms, if there are well-known attractions and scenic spots nearby, it means a steady stream of tourists and income, but for farmhouses and leisure farms that do not have attractions and scenic spots as backers, how can they attract tourists?

1. Repair the old as the new and turn yourself into an attraction.

For farmhouses and leisure farms, the house is its own attraction, so in the decoration of the house, you must be creative, innovative and unique, if you happen to have an old house in the project, then rest assured, because the old house itself is a scarce tourism resource. Therefore, in the process of repairing the old as new, we must retain the appearance of the old house and give it a modern connotation, which is the tipping point to attract people in the city. If the house has two floors, it should be given different functions, such as the second floor can be added to the platform or built into a platform, so that visitors can bask in the sun, drink coffee, read, listen to **, etc., in the process of construction, you can try glass skylights, etc., plus suitable lamps, you can also look up at the stars at night, the effect is very good.

2. Create your own business card with theme culture.

If you feel that the old houses, old objects, and old crafts are too earthy, you can create a cultural business card. For example, make a pig (dog, chicken, duck) theme culture, sesame (mung bean, sweet potato, corn) theme culture, wedding theme culture, farmhouse theme culture, cloth shoes theme culture, abacus theme culture, scale theme culture, crockpot theme culture, genealogy theme culture, etc. If you still feel the soil, you can break away from the rural theme, make an artistic theme, and introduce some artists to create there, and gradually form an artistic atmosphere.

3. Create an activity base to attract group tourists.

Many group activities, if there are space limitations in the city, it is more appropriate to move them outdoors, such as the extended training of many companies. There are also some schools that have the needs of outdoor sketching, outings, outings, popular science, friendship, etc., if they can build some bases in this area, the market space is still very large. If you have the funds, it's also good to have some photography bases.

The farmhouses and leisure farms around the city are a good place for many urbanites to spend their weekends now.

In fact, friends who have been to the farmhouse know that there are no more than the following three reasons:

1. The scenery of the farmhouse or leisure farm itself is beautiful enough, especially those located at the edge of the city, a group of idyllic scenery of leisure and contentment, the scenery is not worse than the scenic spots, and there is no expensive ticket limit, most of the people who play are repeat customers or recommended by friends, admired, and the number of tourists is not much to play naturally.

2. Most of the farmhouses will have unforgettable delicacies as signboards, which cannot be eaten in other places or have completely different tastes, so this is enough to attract a large number of diners to come and try it, plus different ingredients change different seasonal delicacies throughout the year, and the attraction of diners is naturally increasing. Eating while enjoying the idyllic scenery of nature is an indispensable entertainment program for weekend travel.

3. Entertainment projects adapted to local conditions are also a good way to attract tourists. Many farms have their own special entertainment projects, most domestic farms will have seasonal activities such as fruit picking, while foreign farms are more local. I remember the time I experienced the local country life at Mobery Farm in Australia

Mowbray Park Farm is a family farm in Wollondilly Shire, just an 80-minute drive from Sydney New South Wales, built in 1822. Rancher Blair that day. Briggs drove us around the 200-acre farm on a tractor, milking cows, feeding alpacas, shearing sheep, drinking billy tea, baking tamba bread and finally grilling steak for us.

It is believed that such a characteristic farm will be loved by tourists.

In fact, there are no scenic spots, scenic spots do not affect the farmhouse has a good business, as long as your farm has characteristics, then there will be a lot of tourists to come. We all know that the people who come to the farm to consume are generally city people, you can start with the things that city people like, how many city people often go to the suburbs to pick strawberries on weekends, so you can also plant some strawberries next to your farm according to this, if you think it is troublesome to grow strawberries, then you can work with other farmers to let him grow strawberries next to your farm, and then you can use his strawberry farm to promote.

Children in the city only know that there are chickens, ducks and geese, but they don't actually catch these small animals, so you can set up an activity to experience catching small animals according to the curiosity of children, and then the small animals caught can be cooked by the store to help them. Fishing is a lot of adult entertainment, and you can also dig a fish pond next to the farm for these people to come and fish.

Finally, if you have the conditions, you can set up a hot spring, because many city people come out to relax themselves, and the hot spring is suitable all year round, which is also a good highlight.

Specialties! Nowadays, everyone is a foodie, as long as your food is delicious and appealing enough, even if it takes half an hour to drive from the city to the farm.

Farms, they are all the same, there are animals, green grass and ponds, there are no scenic spots, scenic spots do backing mountains to attract **, then you have to highlight your own focus.

Of course, the easiest point to highlight is to eat. I have been to a farm before, it is next to the highway, several kilometers away from the city, there are no scenic spots around, there are no scenic spots, but there are a lot of tourists, many people are specially driven to taste their special food - kiln chicken.

The whole farm is laid out in a plain way, with a few lychee trees, some free-range chickens, a pond, and a meadow for people to fish, feed the chickens, bask in the sun and chat, and the area is very small.

The business is very hot, even if his kiln chicken has risen from 50 yuan a few years ago, to 80 yuan now, there is still an endless stream of tourists, especially on holidays, that hot scene will make you have the illusion that you don't have to pay for chicken.

The success of farmhouses and leisure resorts is not only affected by scenic spots, but also by traffic factors and the diversification of tourism products.

Transportation is an important factor in the success of a tourist destination. First of all, before running a farmhouse or leisure villa, you must first think about who you want to be? Where do you come from?

They are willing to take the time to arrive at a farmhouse or a relaxing lodge. To think about this issue, we must consider it from the perspective of consumers.

If the farmhouse or leisure resort is positioned as a weekend trip, then this agricultural resort or leisure resort can be set up within two hours' drive from the central city; If you want to locate an agricultural farmhouse or a leisure lodge as a weekday eating place, it is best to build it in the central city, half an hour or less than an hour's drive. After all, the wish that "the aroma of wine is not afraid of deep alleys" is not realistic now.

Another aspect is the tourism product offered by a farm stay or leisure lodge. After all, the competition for farmhouses or leisure villas is still quite large, and consumers have higher and higher requirements for farmhouses or leisure villas.

In addition to caring about the taste of the farmhouse or leisure mountain villa, they care about some special experiences, such as eating original ecological vegetables without pollution, without pesticides or chickens, ducks, geese and pork without feeding, or experiencing picking vegetables there, or some local unique folk customs. In short, it's about getting the user experience right.

It is actually quite difficult to do a good job of a farmhouse or leisure villa and maintain its long-term attractiveness, not only with strong capital, but also with a deep understanding of the psychology and needs of consumers.

There are no scenic spots, and if you want to attract tourists, you must be distinctive. Take the farmhouse near Zhengzhou as an example, there is a farm specializing in donkey meat hot pot, from Saturday to Sunday, there are tourists who drive dozens of miles to eat hot pot here, and the business is very prosperous, because of its characteristics.

First, you can add some relatively rare animals, such as turkeys, horses, free-range pigeons, etc., to attract customers.

Second, we should pay attention to details, the surrounding environment should be quiet, there should be no pollution, garbage or anything, and the toilet must be clean and hygienic.

Third, a variety of trees, some leisure facilities are added below, swings, billiards or something, pay attention to sun protection.

Fourth, food and products should be of high quality and relatively abundant.

Farm stay means rural tourism, vacation, leisure, catering.

Farmhouse is an emerging form of tourism and leisure, which is a leisure tourism method provided by farmers to modern urban people to return to nature and obtain physical and mental relaxation and pleasant spirit.

1. Origin:

The prototype of "farmhouse" tourism comes from rural tourism at home and abroad, and integrates the unique rural landscape, folk customs and folk customs in China, so it has a distinct local imprint. At the same time, it is also the diversification of people's travel needs.

The inevitable products of the increasing leisure time, the gradual improvement of living standards and the aggravation of "civilization disease" and "urban disease" are typical examples of the transformation of tourism products from the sightseeing level to the higher level of vacation and leisure.

2. Development:

The development of farmhouses has produced good economic benefits in promoting rural tourism, adjusting the industrial structure, building regional economy, and speeding up the process of agricultural marketization. Relying on local agricultural resources, some Dikuan Xula Fang has developed a series of "farmhouse" varieties in fragments, such as Hengshan in Nanyue, Hunan, Tuanjie Township in Kunming and other places have gradually formed their own brands.

3. Suggestions:

Although farmhouse tourism is an emerging sunrise industry, it is still a market that has not yet been standardized and lagging behind. Supervision and regulation should be strengthened to promote the stable, orderly and healthy development of the reputation market.