Where to write the promotion plan, promotion unit, keywords, and creativity in the promotion

The account structure of search promotion is composed of four levels: account, promotion plan, promotion unit and keyword creativity, and the promotion unit is composed of a many-to-many keyword list and a creative list, as shown in the following figure

A campaign is a large unit that manages a range of keyword ideas. At the promotion plan level, you can set the promotion region, set a daily budget, choose the creative presentation method, set the promotion period management, add negative keywords and IP exclusions, and choose whether to participate in the affiliate promotion.

The promotion unit is a small unit that manages a series of keyword ideas, and multiple keywords under each promotion unit share multiple ideas to form a many-to-many keywords and ideas. We strongly recommend that you include keywords with similar meanings and the same structure (e.g., English training school, English training center, IELTS training, IELTS English training) into the same promotional unit in order to write more targeted ideas.

Enter the promotion background to create a new plan and follow the prompts step by step, you can add me if you don't understand.

The promotion plan is the overall plan you want to do. You set up some information in it, such as the promotion area, set the daily budget, choose the way to display the creative pulse, set the promotion period, etc. The promotion unit is a branch point of this plan, and this unit contains around one thing, and then the keywords, the keywords in the plan.

You may not understand what you are saying, you can contact customer service, or you can participate in marketing training.

Promotion plan: The promotion plan is a large unit of promotion management keywords, at the promotion plan level, you can set the promotion area, set the daily pre-leak person Lu calculation, select the creative display method, set the promotion period management and other operations, and add negative keywords and IP exclusion.

Promotion unit: The promotion unit is a small unit of promotion management keywords, and the establishment of the promotion unit is closely related to the selection of keywords.

How many units are there in one plan? It mainly depends on how the keywords you submit are divided? First of all, you have to classify your keywords imitation sails, if it is divided according to the length of the word, you can count one to three words in a unit, three to five words in a unit, so to see how many units are appropriate, or according to the attributes of the keyword to divide, a unit of nouns, a unit of verbs or a unit of questions, this does not affect the account!

The number of easy-to-manage keywords in a unit is about 10, and it is best not to exceed 20.

There are 3 to 5 ideas, and if there are more, the quality of creativity cannot be improved, and the smoothness of matching will not work if there is less!