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SEO executives can be good at everything, but they need to know everything. As the saying goes, ten tricks will not be as good as three tricks, and three tricks are not as good as one trick, and everyone often says that they should take the road of specialization. If you are a general SEO specialist, you can take the path of specialization, but if you are an SEO executive.
Then you need to have a vision of the whole picture, and a person who has a vision of the whole picture must understand everything. For example, you need to understand, Weibo marketing, SEO, search engine bidding, event marketing, advertorial marketing, QQ marketing, Ali marketing, social marketing, etc., of course, it is best to have a certain understanding of some offline **, so that we will have a wider horizon. In fact, each of the marketing methods mentioned above is very good to use, and it is impossible to master them all, but if you can use them in an integrated and coordinated manner, the power will be countless times.
It's okay not to be proficient, but you have to understand at least some.
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Job Description: Responsible for the operation and management of the network marketing promotion team to achieve organizational goals.
2. Familiar with the Internet industry, familiar with the main mode of network optimization and promotion (successful experience in network marketing optimization and promotion and first-class webmaster resources, network alliance resources, and network resources are preferred);
3. Have the ability to analyze data in an organized and rational manner, and be able to use first-class analysis tools;
4. Understand the development and dynamics of the medical industry, and have a good sensitivity and awareness of medical and health information;
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SEO directors need to control the overall situation, the layout of the first level, quality improvement, network marketing and the development of e-commerce should understand.
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Global monitoring ** rankings,
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If you are a supervisor, what you really need is the ability to manage and coordinate, and the skills will be better. Such as SEO skills, ** construction, etc.
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SEO task assignment and management, as well as assessment.
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Leading an SEO team must have SEO knowledge, otherwise how to be the boss.
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1. Job requirements for SEO supervisors:
2. Analyze the keyword solutions of each channel, monitor the keywords, monitor and study the practices of competitors and other related sales, and put forward reasonable adjustment suggestions around optimization;
3. Analyze SEO optimization data and effects, and write executable external optimization ideas and operation strategy plans;
5. Complete other tasks assigned by the company's leaders.
2. Requirements for SEO Supervisors:
1. Have strong marketing planning ability, copywriting ability and marketing promotion team and finger weaving implementation ability;
3. Have keen insight, innovation awareness and good analytical judgment ability on the development trend of Internet and e-commerce;
4. Good health, good character, able to bear hardships and stand hard work.
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