Analysis of the difference between Phoenix Nest and Google Adwords

Bidding is more used in China, Google's words are global, generally do foreign trade with more, according to who out of the ** high who can be in front, and Google's words are not so many requirements, his ads are displayed in turns, the three positions on the left are the position of the reward, who out of the click ** high, ** quality score is relatively high, ** high degree of matching so that the ad will appear on the left, but it is still displayed in turns.

The other differences lie in the two own products and services, such as the promotion ranking mechanism, the display of promotion creativity, advertising space, advertising words, etc.

One for foreign and one for domestic.

PPC, as the name suggests, is the highest bidder. The higher the price you offer, the higher you will rank, which can easily lead to malicious competition. Google AdWords ranks based on the number of Quality Score and keyword multiplication**.

Google Adsense is the Google Content Alliance, abbreviated as the Google Network. He appeared in the form of ** or text on some of the most viewed portals**, such as IT, women, cars, beauty, education, etc. It has a fixed placement and a high number of impressions.

The cost of a click is low, about 3-8 dimes per click.

Adopt. Guy.

1. Google is cost-effective, bringing a customer only about 2 yuan, about 8 yuan (different industries, different values);

2. Google doesn't have to worry about being maliciously clicked by opponents, and is often maliciously clicked by opponents. (The part of the malicious click will be refunded by Google, but it won't).

3. If the target customer is to congratulate the domestic customer, Google will be launched at the same time, and if the focus is on foreign customers, Google will be too powerful;

The accuracy ratio of Google AdWords ads is better, Zen Book Kai also cheats less**, users stay longer at the banquet, and the advertising effect is better.

Bidding is more used in China, Google's words are global, generally do more foreign trade, according to who is the highest who can be defeated in the front, and Google's words are not so many requirements, his ads are displayed in turns, the three positions on the left are the position of the reward, who clicks ** Yunyou trembling high grinding, **quality score is relatively high,**high matching degree will appear on the left of the ad, but it is still displayed in turns.

It's two companies, the same business.

Hello, the keyword positioning technology of search promotion can accurately show the best value of Danyuan Prefecture enterprise promotion results to search netizens with commercial intentions, and at the same time split search to meet the search needs of netizens and the promotion needs of enterprises. Advantages of search promotion: 1. Wide coverage; 2. Pay according to the effect; 3. Precise target; 4. The promotion is flexible and controllable.

The principle is similar, the placement is different, and Google's advertising logo is more obvious

The essential difference between the two is that one appears in the search engine and the other appears in the Google search engine. In China, more than 70% of the population uses search engines, and most of them use Google abroad, so when placing bidding ads, only the Chinese market can be selected, and the international market chooses Google.

Some operations are still different.

On April 20, 2009, the world's largest Chinese search engine officially launched the professional version of search promotion, that is, the "Phoenix Nest" promotion system that had received wide attention in the industry. On December 1, 2009, according to the original plan, the search marketing professional version (i.e., the phoenix nest system) was fully launched, and the phoenix nest will fully take over all the promotion positions, and the original search marketing classic version (i.e., bidding ranking) will bid farewell to the historical stage. It said that as a new Zen generation search promotion management platform, the search marketing professional version can help enterprises capture more business opportunities, win more customers, and effectively improve the promotion effect.

Experts pointed out that this move is of great significance to users, enterprises, the marketing environment and their own development.