Which platforms are advertorials generally suitable for?

The first type is to use today's headlines (headlines), WeChat***, Baijiahao, Penguin, Big Fish and other **self-leading platforms, which are currently one of the mainstream platforms for the promotion of various enterprises and individuals, and are liked by the majority of netizens because of their convenient registration, simplicity and large number of users;

The second type, self-service platform, this kind of platform usually has a large number of self-leading people settled, and the self-** or platform they operate is a variety of options for advertorial promotion, such as Xunyi Baiku's self-service platform, etc., there are a large number of self-** from today's headlines, WeChat, news, etc.;

The third category, the news portal, because most of this kind of ** with regional or industry nature of the news**, in a certain region or a certain industry will be relatively high, so published in this kind of **, the promotion and publicity of the advertorial and the effect of each search engine will be relatively better;

The fourth category, post bar, forum, blog, this category is mainly represented by post bar, Tianya forum, Sina blog, NetEase blog, etc., this kind of mostly netizens express some mood or interest in the collection of places, but can also be used as a promotion platform for advertorials;

The fifth category, the information release platform, is a platform that specializes in the release of various types of demand information, such as list.com, 58.com and other platforms, but with the gradual reduction of the weight of the information category, the promotion effect of the advertorial in the information category has gradually declined.

As far as I know, they can not only be published in Sina, NetEase, Xinhua, Phoenix, Tencent, CCTV and other tens of thousands of portals and places**, but also can be released after direct payment, and ** is made public on the official website. I summarized back a couple of advantages:

**All are transparent, the speed of the reply is fast, and the advertorial can still be ranked.

The big ** platform and the platform with a specific group of people are better, and some people will see it, but the review is also strict, and it can also have the effect of product promotion. Small platforms may be unknown, and the review is loose, but there are few people who watch them, and it is difficult to have an effect, and can only be used as a distribution channel for content.

If you don't have so much experience, choose according to what you want to achieve, whether to cast a wide net or be accurate, and choose the right platform.

The new eight positions can be used, and the real professional propaganda also needs to go to the real professional schools for professional and systematic learning, and the schools of the Internet across the country are worthy of attention.

Mainly look at the content of the article, and then look at which platforms to invest in

Self-** platform.

This must be no stranger, with Baijiahao, Toutiao, Sohu, NetEase and other **self-based platforms, Qixingzhao is also one of the mainstream platforms to promote the side. The advantage of the self-leading platform is that it has high weight, large users, good inclusion, and strong user trust, which can be displayed to more users faster.

News**. It also has a fast ** type, and among reading users, the trust degree can be stronger than that of self-**. Most of the news is of a regional or industry nature, and the content requirements are extremely strict, and there are priority rankings in various search engines, which has a good advantage for enterprises to enhance their popularity.

Intra-city network and classified information network.

For example, 58, Ganji or People's Network, and so on. Publicity for the local will have a better effect on individual industries, such as urban delivery and service.

Blogs, post bars, etc.

Professional advertorial promotion platform.

For example, the world of advertorials. This kind of soft text promotion service platform is usually cooperated with major self-promotion and news, and the platform has a large number of resources, such as Baijia, Toutiao, etc., or the news of the south, economic network, etc., all have resources, and users can quickly submit articles to the corresponding **** through the platform.

Q&A platform. For example, platforms such as Zhihu Q&A, Know, and Love to Ask Knowledgeable People are also good platforms for promoting advertorials.

Now it will be better for Zhihu to look at the effect.

Zhihu promotes this belt rock mainly by article promotion, article promotion is required to pay attention to skills, if the article is forced to push advertisements in large lengths, this will only make the scumbags feel disgusted. If you want to promote the article, the following points are 1 must pay attention to.

1. The chapter must have dry goods.

It can be a hands-on experience sharing with Mori Yu, or providing a valuable method for the questioner.

2. Make good use of current affairs and even entertainment gossip information.

Include these topics in your story, or add a little spice to your story, which can get you a lot of likes.

3. The positioning must be accurate.

Only when the products and goals are precisely matched to the customer can the customer trust our products.

4. Article promotion should be based on content.

The content must be of high quality and convincing to users. Because content attaches importance to the communication effect, and only the content that is useful to users can have a good communication effect.

In short, we must grasp the skills of making articles and promoting on Zhihu, and we can't do it blindly, so as not to do too much useless work.

Advertorial advertisingIt is a form of advertising that promotes products or services by publishing advertorials with the nature of advertisements on platforms such as news**, social ** or blogs. The steps for advertorial advertising are as follows:

1. Determine the target audience: First of all, you need to determine the target audience, including age, gender, region, interests and hobbies, etc., so as to choose the right platform for delivery.

2. Create an advertorial: Create an original advertorial with the nature of advertising according to the target audience and product characteristics, including news reports, character interviews, product evaluations, user experience and other forms.

5. Evaluate the effect of advertising: According to the monitoring data and the feedback of the target audience, evaluate the effect and conversion rate of the advertorial, so as to optimize the aftermath of the tomb.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

1. It is difficult for individuals or companies to find **cooperation, of course, those small ** can be found, but it is useless to send a small **.

2. Cooperate with the platform, which is more trouble-free and can dock a lot of **.

3. It's still the service of the platform, after all, the platform can only survive by publishing this kind of demand through customers. But for **, it's just part of the business.

Social advertorial promotion is one of the important means of corporate publicity, which can effectively enhance the company's brand awareness and attract more customers. For different audiences, enterprises can publish advertorials through a variety of channels to achieve the purpose of publicity. Generally speaking, there are the following platforms for advertorial promotion and publishing:

1. WeChat, as the most popular social networking and consumer communication tool in China, has a large number of users and is the most ideal publishing platform for corporate propaganda advertorials. By establishing an exclusive WeChat, enterprises can publish customized messages to promote the target audience. Second, **enterprise** is the most commonly used publishing platform for corporate propaganda advertorials, and enterprises can publish relevant advertorials on ** to increase the publicity effect.

In addition, enterprises can also publish advertorials through third parties such as blogs or news to increase traffic. 3. Weibo is one of the largest social platforms in China, and it has a large number of user groups, so that enterprises can quickly spread advertorials to the largest audience. Businesses can post exclusive promotional content on Weibo to further enhance their brand image and awareness.

Fourth, since the platform has a large number of users, enterprises can also publish advertorials on this platform to improve the brand click-through rate and publicity effect. Fifth, the news client news and community client is also an important platform for corporate publicity of soft articles, enterprises can release soft articles to the audience of enterprises through the cooperative client, and enhance brand influence at the fastest speed. All in all, the platforms for the release of corporate publicity advertorials include WeChat, Weibo, self-platform and news client, etc., and enterprises can choose their own release channels according to their own publicity purposes to help corporate brand promotion.

In Internet marketing, we not only need a good advertorial, but also a good promotion platform to improve brand awareness in the most efficient way.

Good advertorial promotion platforms are divided into the following types:

1. Portal**.

Portals mean, have a certain comprehensive nature, can provide relevant information services, such as: 4399 games, Bao Ma mother's network, etc., this kind of professionalism is strong, in various fields have a very high reputation, there is no doubt that the state is the primary choice for promotion.

2. Self-leading platform.

Everyone is no stranger to self-****, Baijia, Toutiao, Sohu, NetEase, Tencent's Penguin, etc. These self-** platforms are the most popular soft article promotion options at present, with high weight, high traffic, high inclusion and other advantages, if you don't do it yourself, then it is best to choose some self-** big V, high fans for soft article release, which is not only conducive to inclusion ranking, but also easier to be accepted by users to trust Songshi.

3. Social platform.

Weibo, Xiaohongshu, WeChat***, etc. are all top social networks in China. This kind of social ** platform, which gathers more than half of the active users of the current Internet, is a rare platform for advertorial promotion.

4. Forum promotion.

Although the forum has many different users, it is the easiest channel for promotion. In fact, there are many forums at present, but due to the loss of users, those that can survive are all relatively excellent platforms, and the traffic and inclusion are relatively good. And now there are traces of advertisements in the corners of major forums, and most forums are still acceptable to advertorial promotion, and they will not be easily closed and deleted.

In fact, there are not many good forums now, such as Xici Hutong, Tianya Forum, Home in Shenzhen, Proud Life, etc.

Advertorial World is a well-known news source publishing platform in China, with a large number of advertorial promotions, and it can be distributed through one draft, which can not only help you choose a good publishing platform, but also quickly increase the amount of your posts. At present, there are more than 25,000 ** companies, including: 13,000+ news, 12,000+, and 800+ Weibo.

It can be sent to news sources such as People's Daily Online, China Network, China Economic Net, etc.**; as well as Baijiahao, Sohu, Toutiao, NetEase and other platforms. **Many, ***, fast publishing, good collection, the advertorial world provides the most convenient delivery environment for **people and advertisers.