How to write medical advertorials to increase the chance of inclusion?

It should be replaced with relevant words, otherwise it will be difficult to send or collect, and this kind of content is more cautious.

The so-called medical advertorial is actually a short article that is targeted for medical and health promotion, but is not illegal and does not reveal traces of advertising language. Generally around 300 words.

Specific requirements: There should be specific target planning, including specific specialties, diseases or specific target groups.

It is necessary to write about the hazards of the disease, the hazards of the disease, the distress of the symptoms, and the adverse effects or serious consequences of the specific target patient.

Promote your own advantages: including expert experience, diagnosis and treatment facilities, special efficacy, ** or free service convenience measures, efficacy treatment course comparison and ** advantages, etc.

Publicize effective cases and make patients speak more forcefully.

Publicize relevant preferential medical insurance policies. Festive Hunger Promotion. On-site service hours.

Don't forget the address of your hospital, **, online appointment, and bus routes.

The language of the advertorial should be friendly and vivid, so as to eliminate the concerns of patients and meet the needs of patients.

Details such as the release time, season, region and location of the medical advertorial, or the publication method and even the font color are very important.

In today's flooded medical industry advertorials, how to write medical and health industry advertorials in order to stand out from them and get better promotion results? I will share 100 words excellent medical advertorial examples, and interpret them in detail for you from the examples.

Example: The advertorial article "What does a child's myopia have to do with outdoor activities?" released by XX Eye Hospital? 》

First of all, it is proposed that parents strictly control the time when their children play with electronic products, and also let their children do eye exercises every day, but the child is still short-sighted, why is this? Then how is myopia formed, and why can outdoor activities prevent myopia? Finally, it ends with how to play the role of outdoor activities.

1. Title. From the title analysis, this is a popular science propaganda style soft article, for parents to popularize the relationship between outdoor activities and children's myopia, the title is concise and clear, so that readers know what you want to say at a glance, which greatly increases the reader's reading experience. The title is highly related to the content, and the whole article is written around the two keywords of "outdoor activities" and "myopia", which has a better effect on popular science.

2. Content. The content is described in the voice of a third person, providing professional knowledge explanation and basic medical knowledge, so that readers feel that this advertorial is valuable to them, can really solve their problems, and have a sense of trust in the advertorial.

The content is valuable, whether it is the formation of myopia, the benefits of outdoor activities to myopia, etc., can be interested in myopic users, and the content is real, the description is subtle, in line with the reading habits and knowledge acceptance of most patients, layer by layer, attracting them to read the full text, so that readers can have a minimum understanding and good impression of the enterprise.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

How to write a medical advertorial? I summarized the following points:

1.Don't ignore the title.

Many hospitals do not check the medical advertorial before publishing, so it is difficult to find that the title of some advertorials does not match the content. However, once this situation occurs, it will make patients have great doubts about the writing level of medical advertorials and the technical level of the hospital, thereby affecting the image of the hospital in the minds of patients and reducing the quality of medical advertorials.

2.Refuse to drag mud and water, and the description is not clear.

Many people who write medical advertorials are not professionals, so there will be problems such as unclear descriptions in the handling of some key issues. However, today's patients have long been accustomed to fast reading, if the Shen Lead Medical Advertorial cannot be concise and to the point, then the attraction of the medical Advertorial to patients will also be weakened, which will greatly affect the effect of the release of the medical Advertorial.

3.No release planning and strategy is undesirable.

Only the advertorial with a clear plan and strategy can create a high-quality medical advertorial release, so you must choose a suitable promotion platform when publishing the advertorial, only do the content without distribution, if your medical enterprise has professional promotion talents, you can choose to go to vertical, social and other channels for distribution, if your medical enterprise does not have a particularly professional promoter, you can cooperate with other companies and professional promotion platforms, such as media boxes, etc., and master a certain ** The resource allows you to quickly open up your popularity.

It's not easy to organize, like it and then go

There are three basic types of advertorials: news-based advertorials, industry-based advertorials, and user-based advertorials.

News-based advertorials: press releases, news reports, interviews.

Industry-based advertorials: authoritative arguments, opinion exchanges, character interviews, and actual records.

User-type advertorial: comprehensive, **, controversial, experience, knowledge, story, intimidation, suspense, entertainment, summary, revelation, emotion.

1. Improve the quality of the article

Medical articles are more professional than other articles, so hospitals should establish a high-quality management and operation team, and no false and misleading articles appear. The daily push content mainly includes popular science articles, hospital news, the latest medical information and other content.

Through the analysis of relevant medical institutions, it is known that health science articles are often the most clicked and read. Because most of the patient groups are more concerned about health, they need to have a further understanding of the ** situation and obtain useful information for themselves. At the same time, the length of the article should not be too long, because most of the text will make the reader lose interest in reading.

In addition, the language should be as easy to understand as possible so that readers can understand it.

2. Strengthen interaction

If the medical advertorial does not interact, but directly indoctrinates, there is no communication, no service, so it loses its marketing significance.

The creation of medical and health advertorial content can be favored by fans, but in the end, it is necessary to return to the service to solve the actual problems of patients.

Bring keywords The article must have a high degree of originality and then promote it on the newsfeed platform.

There is a lot of competition in medical care, and it's all about virus promotion.