How do companies in the catering industry do advertorial promotion?

PR Resource Network is proud to answer your questions:

1. SEM PPC.

2. Network alliance advertising.

**Alliance, together with SEM, is called Dasou.

3. Portal advertising.

5. In-feed advertising.

7. Advertorials.

In the form of **, published in the central media, business ** or portal**, to publicize the business information of the enterprise, soft implantation.

8. E-commerce advertising.

It refers to the advertisements placed by customers on e-commerce platforms such as **, Tmall, Pinduoduo, etc., in order to obtain a large number of goods**.

9. Q&A ads.

10. Forum promotion.

For example, paste bar, Tianya, cat pounce.

11. Self-promotion.

12. Live streaming.

Including **live broadcast, Douyin live broadcast with goods.

13, Little Red Book Grass.

14. Weibo promotion.

Super fans, cornucopia, splash ads, hot searches, etc. are all commonly used forms of promotion on Weibo.

The cornucopia is the diffusion of KOLs or celebrities endorsing Party A's blog posts, which can be understood as Weibo information flow advertisements.

15. SEO optimization.

The disadvantage of optimizing the ranking of the official website and relying on organic traffic is that the cycle is long and it is easy to fall off without maintenance, so the cost is not low.

16. Word-of-mouth marketing.

17. Social Advertising.

18. Optimization of drop-down box associations.

19, B2B** promotion.

Such as Alibaba, HC, Bafang Resources Network, China's ** business, etc., publish ** products on it.

21, Mail**.

The advantage is that it is cheap, and the disadvantage is that spam ads are easy to block and the open rate is low.

22, SMS**.

Similar to email**.

23, Kol Koc Marketing.

24. Official website construction.

Establish a corporate official website to facilitate customer contact. It is equivalent to opening a green channel.

25. Promotion of classified information.

58.com, Ganji.com, Baibai.com and other classified information platforms, the number of users is also very large.

I don't know what your situation is, maybe it can be divided into two directions: the first is that you have determined that you are interested in a certain project such as steam stone pot fish, you can write some soft articles about prospects, whether you make money, how to join, how to do it, and about the cost of opening a store, the difficulty of learning costs, etc.; The second is that if you are not clear about the specific projects, you can write some categories, such as which category is good to open a store, what are the prospects of catering, which catering projects are more profitable, which catering projects are relatively low, and which catering projects can be done for 100,000 yuan. Of course, there are many specific ones, and there is no way to talk about them in detail.

The catering industry can start from these points to do advertorial marketing:

According to the catering industry (such as hot pot, fast food, etc.), you can write a suitable soft copy, you can start from the taste and quality of the dishes, the customer's dining experience, etc.

Choose the right delivery**, catering users are more extensive, so when choosing advertorial**, we can choose a large portal**, such as Sohu**Food, which can get a good publicity effect.

Advertorial marketing must be delivered regularly and quantitatively in order to be effective. Although a good advertorial can get a good ranking, but the competition in the market is very fierce, today we post one, tomorrow the blind opponent may send 10 articles to suppress us. Therefore, in order to achieve long-term and stable ranking publicity, it is necessary to achieve regular and quantitative advertorial delivery.

Web Links.

The promotion of the catering industry can be carried out online or offline promotion, and the combination of physical stores and online promotion can be used to make a name for themselves.

Online promotion can be carried out network marketing, with the rapid development of the Internet era, people pay high attention to the network, as a catering service industry, the rational use of network publicity and promotion, with the help of network platform publicity is very important. You can use new publicity, promotion, industry forums and other models, and you can also use the help of joining the brand to promote the brand, which is very feasible.

Offline promotion: With the help of offline advertising and other means, within a certain scope of project operation, advertising can be invested to promote brand projects. Basically, it can be promoted according to the category, regional selection, consumption level, customer type and other information, and business sales and promotion can help brand projects attract more attention from the neighborhood.

Food and beverage industry

The catering industry, the main content of which is that organizations (such as restaurants, hotels, food processing plants) or individuals engaged in the industry can obtain corresponding service income by processing food to meet the dietary needs of diners. Due to the different regions and different cultures, different groups of people have different eating habits and tastes.

As a result, food and beverage around the world are characterized by diversity. On the one hand, the difference in catering service means that the catering service is completed by the staff of the catering department through manual labor, and each staff member provides different catering services to guests due to differences in age, gender, personality, quality and education level.

This requires writing some marketing advertorials, grasping the requirements of consumers, giving solutions to the problem, and giving a reason for the user to link with you.

First, first understand what the product you are promoting, what characteristics it has, and what kind of people it is suitable for.

Second, what platform you want to promote. According to the target group of the product, what platform is active. Research what kind of articles users of the platform will like. In what columns.

Third, start writing advertorials and how to naturally embed the product in your article.

Fourth, start publishing on various platforms.

I'm going to talk about how to promote the original text, I think you can check this on the Internet, there are many, many model texts, you can learn from it, and you don't want you to copy it.