Is the Internet thinking subversive of the automotive industry?

After nearly ten years of development, the Internet has profoundly changed people's lives, especially the rapid development of the mobile Internet, which can be said to have subverted people's daily life. And with it, the smart phone industry has also ushered in unprecedented success, and the role of the Internet has provided a good development background for the rise of the smart phone industry, but with the continuous penetration of Internet thinking, the concept of the Internet of Things has gradually become well-known, and the idea of "Internet +" or "+ Internet" has begun to penetrate into the traditional field.

One of the most important areas is also the most imaginative field, that is, the automotive industry, which involves people's "food, clothing, housing and transportation", and the futuristic concepts of Internet of vehicles and even unmanned driving continue to become the direction sought after by everyone. And the success of the smartphone industry has naturally become a model for imitation, will the change in the automotive industry be similar to that of the smartphone industry?

"Disruption" is too exaggerated, but to a certain extent it has changed the automotive industry to hold. Not only the automotive industry, but the Internet mindset has changed almost all industries, and it has led to the death of many industries and the rebirth of many industries.

Personally, I believe that there should be three thinking in the current auto service industry: "consumer thinking, Internet thinking, and service thinking". With the advent of the Internet era, there have been cross-border profits, capital profits, national policy profits, and system profits!

To give a simple example, for example, what car service values is not the profit of the product, not how much money its engine oil can make, but the new profit behind it, and the cross-border profit in the future, so under this trend, the store service industry is not at the same level as the future competitors! In the future, there are too many products that do not make profits at all, and Naili is precisely what our auto service industry depends on to survive, and we must use Internet thinking to look at the industry! The first is that the store should truly meet the needs of car owners, and the second is to have the thinking of physical traffic.

From the car service chain for example, a chain collapsed and there are five or six thousand stores, the membership information of each store is at best used for the management of the store, but if these information is integrated through the chain of car washers and car rental people, etc., and jointly organized into a platform, this is the entrance of the traffic, our store will not use, but there are a lot of people will come to use, as long as a use will pay, as long as a payment, it is your store, your background will rise, this is called cross-border operation! You can even do a lot of business, this is called the Internet thinking to look at this industry! Therefore, the industry must change and change the business model from the thinking mode of simply selling products to the operation service model, which shows that it is important to understand the Internet thinking.

What new opportunities does the Internet bring to the automotive industry? It has brought about a revolution in the industry and achieved a new way of selling. You don't need to go to the store to know a variety of models.

"Li Jiaqi, the first brother of lipstick, earned nearly 200 million yuan a year. And the "** first sister" Wei Ya has the highest sales of 100 million yuan in a single game, and it only took 5 hours. It has created a new peak of Internet celebrities bringing goods.

Of course, many car companies have also flocked to the ranks of live streaming car sales. Online live sales first bring consumers a decision on whether they want to buy the car, so it subdivides accurate customers for the automotive industry, and live sales are currently very popular.

During the epidemic, travel was restricted, which had a very serious impact on the automotive industry, and the most direct thing was that the customer flow of offline physical stores was almost zero, and there would be no transaction without customer flow. Therefore, many car brands have also begun to organize online live broadcasts, but the live broadcast effect is uneven, and the conversion of direct customers is still low.

It's a new way of selling, and it's a relatively new way. You can use this channel to let more people learn more about the models you sell, in terms of customer comparison, customers will not be blind, the impact is basically not very obvious for the time being, and it will not affect the sales of physical stores. Because the 4S store only had two channels before, waiting for customers to enter the store and expanding out, both of which would be affected by time and space.

The live broadcast will break through the limitations of time and space to show the product to customers.

The live broadcast car sales are all done by the salesmen of the 4S store, and there is no conflict with the physical store. There will be no substantial sales, the car is a large commodity, and the online car is still in the warm-up stage, just pay the intention money, and the customer can return the car if he is not satisfied with the actual car. Live car sales is a new model of car sales, so that more people can **understand the vehicle configuration**, have better visual effects than watching**, and can achieve real-time dialogue, live car sales will be an inflection point in the automotive industry.

Hello pro Internet car refers to the use of Internet technology and car integration, to produce new car services, functions and performance of automotive products. The development background of the Internet car mainly includes the following points:1

The rapid development of science and technology. In recent years, there has been a rapid development in areas such as computer technology, communication technology, and the Internet of Things, and this series of technological advances has provided the prerequisites for the emergence of the Internet car. 2.

The growth of the demand for intelligence. People's demand for cars has gradually changed, not only the pursuit of the basic functions of the vehicle, but also the hope that the car has softer services and more diverse applications, the launch of the Internet car will be more closely integrated with people's lives and the automobile industry. 3.

Energy efficiency issues and environmental context. With the increasing scarcity of global resources and the importance of the problem of environmental sparrows or insurance, the transformation of the automobile manufacturing industry has been promoted, and electric vehicles and smart cars are becoming the development trend of the industry. 4.

Changes in market demand. The improvement of people's living standards means that people's demand for transportation services, efficiency and grade is increasing, and traditional car services can no longer meet people's needs, which promotes the determination of enterprises to develop Internet cars. The development of Internet cars has become one of the important steps to change the face of the automobile industry and improve people's living standards, and has been actively embraced and developed by more and more automobile manufacturers.