How to make an advertorial attractive

The essence of advertorial promotion is still advertising, the purpose is to promote corporate brands and promote product sales. The only way to achieve this is to attract and gather the user's attention through useful or interesting content, and the user's judgment on the advertorial only takes 1 to 3 seconds because this is the time when the user needs to read the title and make a judgment. How to increase the attractiveness of advertorial promotion content and quickly attract the attention of users?

A very effective way to promote an online brand is to use the power of suspicion.

1.Use the power of "doubt".

Different people have one thing in common, which is "curiosity" and "knowledge seeking". Curiosity is like knowing what's going on, seeking knowledge is like trying to find an answer, and the result of the combination of the two is "doubt". Through this process, they will have curiosity and increase their impression on those articles that arouse suspicion.

Most importantly, the questions are one after the other. When the old questions are solved, new ones will follow until all the doubts are answered. In this way, the power of suspicion is very amazing, and it is this power that can be subtly used to increase the attractiveness of advertorial promotion.

2.How to arouse the "suspicion" of users?

While suspicion is powerful, why should users be suspicious after watching your soft promotional content? In many cases, Sponsored Brands content doesn't even have a chance to be seen if the title isn't mandatory. Therefore, it is necessary to pave the way for the logical structure of the article.

First of all, a new message must be conveyed in the title, which at first glance seems fresh and has never been touched or thought of before. However, upon closer consideration, more and more questions arise such as: Why – is this the case?

What is the reason? How do we do that?

Note:

Advertorial promotion should use the power of suspicion to fully attract the attention of users. Softwriting promotion is that as long as it can arouse the interest of users and attract the attention of users, the effect of online brand promotion is conceivable. Therefore, from the beginning to the end of the article, we must know how to use the power of doubt to fully excite the user.

The most attractive headline is actually the original topic, with titles like "beautiful woman", "handsome guy", and "sex".

1. Title. An article is certainly indispensable for a title, and an attractive title is half the success of an advertorial. But there are many ways to write attractive titles, mainly after your manuscript is written and posted to **?

If the place where it is posted is more limited to the nature of a title, you must understand what kind of title you can't post before writing. Because in the face of attraction, many people will think of exaggerated appearance at the first time. I feel that writing a very exaggerated headline is easy to attract people.

This is indeed true, but it also depends on what platform it is released on, for example, since the **platform, since the ** platform If your title is too exaggerated, the first release can't be released, and the second, the system has not judged you to be exaggerated propaganda. In this case, even if you write well, the gains outweigh the losses, and you can't send them, and they don't have any effect.

2. List the content of the outline first.

Before writing content, no matter what type of article it is, whether it is an IT technology advertorial, or a skin care and beauty advertorial, in fact, the way of writing is relatively common many times. Unless the person who asked you to write the manuscript has any special requirements, then you need to add his requirements to the writing. Therefore, before writing an IT advertorial, we need to lay out what content will be involved in our minds or in the outline of the computer.

3. Slowly expand according to the outline.

Once we have an outline of an article, the next step is to expand the content according to the outline. In fact, this is a normal operation step, many people will find a problem, when reading some people's articles, from the beginning to the end, they don't know what he is expressing in this article? Because you don't have a very clear positioning in an article, and the content of the story is very blind to others, so by listing it through the outline, and then expanding the content in each outline, you will have a positioning to write.

At this time, when others read your article, they know very well what you are expressing from the beginning to the end.

4. Insert some common writing techniques.

For example, when many technology products are ready to be released, many netizens will write some articles related to this technology product. And then infer how the product should be, what is the best aspect, as long as it is what the public wants to know, then your science and technology advertorial is relatively successful.

Of course, no matter what type of writing manuscript you write, you still need to read some books often, or pay attention to some articles that you feel are better written, and read more about other people's related methods. Because of writing, only if you write more, you will feel more and more. As for the effect, no matter how well it is written, in fact, in the end, it is still Tuzen Qi to be released, so a good release channel is also particularly important.