What are the benefits of press release marketing, and what are the benefits of press release distrib

First of all, the press release has a stronger sense of trust for the reader, giving it a very real feeling.

Thirdly, the difficulty of writing press release marketing is also lower than that of advertorials, and it is also lower than creative advertorials, and the cost is lower.

If you want a beautiful press release, you can + find me.

News marketing is one of the important ways for enterprises to enhance their brand image, some companies do their own news marketing, and some companies outsource news marketing to professional network marketing agencies, so that network marketing agencies can help enterprises plan and execute. There are also some companies that write their own press releases and complete news marketing through the press release release platform on the Internet, but the effect is often not as good as the overall planning and execution of the network marketing agency.

Why? What the marketing consultant wants to say is that news marketing needs to be systematically planned, and it is a program planning that needs to be matched with marketing goals, topic direction and media execution. What are the characteristics and advantages of professional network marketing agencies?

1. Professional and objective news content writing.

News is generally reported and analyzed from the perspective of a third party, and its objectivity is undoubted, and through the promotion of news, users will also think that its content is objective and credible. Although news is for marketing, news must be reported objectively and fairly from the standpoint of the first, speak with facts, and be able to withstand scrutiny between the lines.

2. Choose a major and spread rapidly.

**It is the tool platform with the best communication effect, especially with the help of the Internet, this advantage is further amplified, and friends who often use search can see that the hottest words in the drop-down box are often the events that are reported in a big way.

3. It is easy to form a self-propagation effect.

If the news is well planned, it will also trigger a series of self-propagation effects, and most marketing events are caused by news events. A good news marketing is not a one-shot deal, in fact, a lot of marketing needs to be carried out continuously to achieve a certain effect. Wang Laoji's marketing is also this model, from the sky-high donations of the first fundraiser to the advertising slogan of buying a bottle on the shelves of the Internet circulating everywhere, relying on continuous marketing, if it is only after the donation is gone, then from the perspective of marketing is a failure, of course, emotionally speaking, we admire the dedication of these entrepreneurs.

Good news marketing has a long-lasting effect, long-term retention on the Internet, and plays a role in the development of enterprises; And good news marketing is like the handle of the enterprise on the Internet, and the poor publicity may also make customers feel that their enterprise level is relatively low, so it is best for enterprises to carry out news marketing, and it is best to choose a professional network marketing agency such as Pony Zhitu, so as to hope to achieve twice the result with half the effort.

In marketing activities, news advertorials can effectively and comprehensively use news reporting and communication methods to create the best communication efficiency. News marketing interprets corporate culture, brand connotation, product mechanism, and benefit commitment from multiple angles and levels through the form and techniques of news, disseminates industry information, leads consumer fashion, and guides purchase decisions. 1. The inclusion effect is liquid-resistant and the official media manuscript delivery is the current mainstream form of advertorial marketing, and the content of the news manuscript can be included as a news source, and the efficiency of the news source content is very fast, and some users can display it on the home page as a news source when searching for corporate information keywords, and can establish a good brand image in the minds of users!

2. The cost of promotion is low, and now there are thousands of forms of advertising, and the cost is very high. **The press release is relatively low, and the release of press releases pays attention to timeliness and needs to be sent quickly, so the news source press release is the first choice. Generally, the number of articles published ranges from tens to hundreds, and some well-known news will be a little higher, but it is a small drop in the bucket for high-cost promotion.

3. Long retention time: After the news is successfully published, the retention time is very long, which can achieve the state of "one search" for users, and can make the enterprise information better displayed. For users, being able to search for content from a long time ago can also increase the trust of the enterprise! 4. The authoritative and powerful advertorial is a third-party report, so its credibility is relatively strong.

That is to say, this kind of marketing perspective is different from hard advertising, and in the process of reading, it is easier to guide consumers' thoughts and be more easily accepted by consumers.

News marketing is a very good marketing method, effective news marketing can often play a "four or two dial a thousand pounds" marketing effect, if you want to have a good news marketing effect, you must do the following points:

1. The tension and imagination of news.

As a marketing method, news marketing is the use of newsworthy events by enterprises to create "hot news" to attract the attention and interest of the public and the public, so as to improve social visibility, shape a good image of the enterprise and ultimately promote the sales of products or services. From product concept promotion to event marketing, from leveraging momentum to industry linkage, from theme activities to industry public relations, it is necessary for news marketing to always set up suspense in the planning and design of news points and the entire promotion process, so that readers can imagine the content after seeing the title, and then read it carefully; After reading the content, the reader makes conjectures and judgments about what will happen next, and is willing or even very eager to see it. In this way, the enthusiasm of the audience can be initially mobilized and participate in the process of news marketing.

2. Do enough events and keep moving forward.

In the process of news marketing, we need to constantly set up fresh things, which can be called "small events", a number of small events are connected together, which constitute a complete event, which is coherent, in the form of tidbits, and emergent, and always maintains dynamic advancement, constantly creates attention, and makes the audience's enthusiasm warm, and is very happy to accept the influence of news.

3. Integrate product information and terminal activity information.

News marketing is used to promote brands and products, and if it doesn't produce such an effect, then the action is a failure. It is necessary for us to skillfully integrate product information and terminal activity information into the continuous introduction of news reports, and this ingenious standard is not to allow traces, so that the audience feels that "the news should be like this, the product should be like the news introduced, and the activities introduced in the news should also be very good", and will take further inquiries through the search engine to understand, or go to the market to understand on the spot. How to grasp this kind of "ingenuity" depends on whether there are such high-level writers.

4. Product promotion meetings and terminal activities take advantage of news marketing.

If there are several rounds of national and local news ** activities of the company's product promotion or terminal activities, through soft, perceptual, and subtle infection and influence of the audience, the effect to be achieved will be multiplied and magnified, and can produce a continuous aftermath effect, which will provide a very effective promotion for the marketing after the event. At the same time, in the ground promotion activities, if you mention how many ** reports, or show the ** attention and reports that have been received, it will add a lot of color to the ground promotion activities, make the authority and credibility of the product stronger, and it is easier to promote consumer purchase behavior.

News marketing is an important way of marketing, enterprises to do a good job in news marketing, need to do a series of analysis and planning, some enterprises in a narrow sense of news marketing to understand the release of press releases, is a misinterpretation of news marketing, so the implementation will also make the effect of news marketing greatly reduced.

Content: The quality of the press release is in full swing.

Many companies do not pay attention to the quality of press releases, and spend money to publish press releases with just a few words to bring out a brand. In fact, the quality of the press release is very important, it can reflect the benefits of the product and the company's brand, and at the same time, it is a great opportunity to get closer to consumers. The article is conveyed to customers and audiences in a subtle form, and the title of the press release should be controlled between 16-20 words, because 16-20 words will look best when the reader opens your article from the web page.

The number of texts should be controlled between 500-1500 words as much as possible, too few words can not spread enough information, and too many words will easily lead to reading fatigue of readers.

:** Choose with caution.

Our press releases are designed to promote a positive image of the industry and showcase the strength of the company. It is recommended that the published platform should be as popular as possible, and the ** and section should correspond to the industry as the best. However, it can be done according to the budget and promotion arrangement.

For specific planning, you can go to the official website of Koubeixia prkbx to invite marketing consultants to help deploy, or help plan news marketing solutions as a whole.

Diffusion: Enhanced.

A high-quality content of the news, through the high-quality ** after the spread can get a good publicity effect, but there are also some network delivery channels that can amplify this effect again, these channels can be divided into four types:

Forum platforms: Tieba, Maopu, Tianya Forum, Comprehensive Forum, Vertical Forum, etc.

Document sharing platform: Wenku, Douding.com, Daoke Baba, 360 personal library, etc.

The advantages of news marketing are irreplaceable, which can not only allow the corporate brand to quickly get the best and quickly lay the enterprise information to the major enterprises, but also when the enterprise has a crisis, it can resolve the corporate crisis through the form of press release and repair the positive image of the enterprise. Moreover, the cost of news marketing is much less than that of other advertising investments, and it is a small and big publicity method in the field of corporate publicity.

News marketing is an important way of marketing, enterprises to do a good job in news marketing, need to do a series of analysis and planning, some enterprises in a narrow sense of news marketing to understand the release of press releases, is a misinterpretation of news marketing, so the implementation will also make the effect of news marketing greatly reduced.

All media has a very strong traffic support, Douyin, Weibo, Xiaohongshu and other popular traffic apps, five major portals and other official ** and KOL with their own fan traffic, from the short**, advertorial, self-** and other aspects of marketing, and combined with the whole network big data analysis for enterprises to intelligently match the best marketing plan, to achieve full coverage of potential audiences, full grasp of information channels.

With the continuous development of the Internet, there will be more and more small partners engaged in the new ** operation industry, and some of the colleagues I have contacted are from the traditional advertising industry, some are in after graduation, and many are halfway home. If someone asks me if I say that the new ** marketing industry is easy to enter, I will say that it is easy to enter, the threshold is really low, and there is a foundation for writing something on Weibo and WeChat, I believe everyone will, but like all industries, it is not easy to do a good job. So what kind of person is suitable for the new **?

What are the positions?

I have been working in the new ** marketing industry for ten years, and some friends have asked me, are you annoying, to be honest, sometimes it is really annoying, annoying endlessly to chase fresh news, habitually holding your mobile phone in your hand, every day when you open your eyes to see current affairs hot spots, there are hot spots to think about not gossip but how to make a brand borrowing, and it is also very busy during the New Year's holidays, 618 Double Eleven This kind of day is a nightmare....It can be said that there is a basket of complaints, but why I didn't leave, it may be because of the above, these can't stop chasing novelty and learning, so that I can feel that work and life are all tasteful, not immutable. So if you also have such qualities, you can consider the new ** marketing industry.

So how are the different functions of the new industry divided, let's talk about it today.

The new marketing company generally continues the model of the traditional advertising agency, and the two main components are the customer service department and the creative department. Say that the customer service department may be friends in the industry? For a moment, we'll usually say account.

As the name suggests, the customer service department will be responsible for most of the matters related to customer docking, generally including getting customer needs, dismantling and transforming the needs, communicating them to different internal departments, communicating creative ideas with the creative department, forming manuscripts, and then giving customers for customer communication. After the idea is determined, it is necessary to refine the implementation, promote, and control the quality, and then to the final closure and review, etc., which is generally the work of the account.