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The strategic positioning of the enterprise is to occupy a favorable position in the minds of the expected consumers by the products, image and brand of the enterprise, which is a choice that is conducive to the development of the enterprise. The strategic positioning of enterprises needs to be differentiated, and through special positioning and actions around positioning, strategic differentiation can be achieved. The strategic positioning of the enterprise must have continuity, and after positioning, we must learn to make trade-offs, do the business that meets the positioning, do not do what does not meet, and do something and do nothing.
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1).The meaning of a perfectly competitive market structure and the conditions for its formation. In a perfectly competitive market, the situation of the demand curve d faced by a single manufacturer; Short-term equilibrium conditions and formulas of manufacturers; The profit and loss situation of the firm when it reaches the short-term equilibrium depends on the relationship between **p and the short-term average cost curve SAC at equilibrium and the impact on profits. In a loss-making state, the conditions for the manufacturer to continue production.
the condition of the short-term supply curve of manufacturers under the condition of perfect competition; The state of the industry's demand curve. the meaning of long-term equilibrium in perfectly competitive industries and the equation of long-term equilibrium conditions; The meaning of the long-term supply curve of perfect competitors and the shape of the long-term supply curve of the three industries. (2).
The meaning of a complete monopoly market structure and the main conditions for its formation, and the difference between perfect competition. the shape of the demand curve faced by a complete monopoly and the difference between perfect competition; The relationship between the marginal return curve MR and the average return curve AR is also different, with a complete monopoly on MR AR and complete competition for MR AR. In the complete monopoly market, the short-term equilibrium conditions of manufacturers and the similarities and differences between the short-term equilibrium conditions of perfect competition and those of perfect competition; The difference between the profitability of a firm and its decision when achieving equilibrium is the difference between the profitability and its decision after a perfectly competitive firm achieves equilibrium.
Under the condition of complete monopoly, the difference between the supply curve, the industry demand curve and the industry supply curve of the manufacturer is different from that under the condition of perfect competition. the difference between the long-term equilibrium of a fully monopolistic industry and the long-term equilibrium of a perfectly competitive industry; the difference between the conditions of long-term equilibrium of a complete monopoly firm and the long-term equilibrium conditions of a perfectly competitive firm; The difference between a long-term supply curve with a complete monopoly and perfect competition.
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1. The economic benefits are different.
There is only one manufacturer who completely monopolizes the market, and the product is the only one, and there is no similar substitute, the manufacturer can affect the market to a large extent, and it is extremely difficult to enter and exit the industry, and the economic benefits are the lowest. There are many manufacturers in the monopoly competition market, there are differences between products, manufacturers have some influence on the market, it is easier to enter and exit the industry, and the economic benefits are higher.
2. Competitiveness is different.
There is a complete monopoly on the market, and there is only one manufacturer that produces and sells goods; There are no close alternatives to the goods produced by this manufacturer; It is extremely difficult or impossible for other players to enter the industry, so monopolies can control and manipulate the market**. Monopolistic competition has both fierce competition and monopolistic elements.
3. The structure is different.
A market of monopolistic competition refers to a market that has both monopoly and competition, is neither perfect competition nor complete monopoly, and is a market between perfect competition and complete monopoly. Complete monopoly of the market, only monopoly, no competition.
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As far as long-term equilibrium is concerned, the adjustment of the scale of monopoly industries is only to withdraw, not to enter. No profit, no loss, or profit.
Competitive enterprises can either exit or enter. No loss, no profit.
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In terms of the long-term equilibrium output of monopolistic competitors, there can be: (c)cAll of the above are possible.
Please, thank you.
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The demand curve of the monopoly enterprise is inclined to the lower right, so when the monopoly wants to have one more unit of goods, it must reduce the number of goods and use this as the basis for all the goods, so that the increase in the total income (marginal return) brought by the sales of each additional unit of product is always less than the selling price of the unit product (average income).
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