What are the ways of online community marketing, enterprise online community marketing?

Online community publicity, although it takes effort, but the effect is very good. Network marketing, details to win, ** promotion, all-round attack. To promote the online community, you should choose the online community where your potential customers are, or the popular online community.

There are a few strategies to pay attention to in the online community publicity:

a.Don't advertise directly. Such a post can easily be removed as an advertising post.

b.Use a good avatar and sign it. The avatar can be specially designed to promote your own brand, and the signature can be added to your own ** introduction and connection.

c.Posting requires quality first Posting doesn't care about the number of posts or the number of places, and the quality of posts is particularly important, why? Because there are a lot of posts, but the overall traffic is not much, we post, the key is to let more large people see it, and promote their ** in disguise.

So what is pursued is the final flow. Therefore, by posting high-quality posts and focusing on them, you can spend less effort and get better results.

d.Hold a handful appropriately. In the forum, sometimes for the atmosphere of the post, popularity. You can also find a suitable support, or you can register two performances by yourself.

The online community has the ability to be a meeting place in the true sense of the word, and in most cases, a place for people to meet in real life. With the increase in network speed, more users start a new online experience, easy and convenient e-commerce through the power of word-of-mouth for large-scale online marketing, members will strive to create personal and professional partnerships throughout the journey. The online community adheres to these principles of success and focuses on the value of family, allowing any newcomer with an email address to participate in an integrated way, and successful online communities will even join the existing offline clubs of all sizes, and once these ideas are understood by all members, they will soon become the world's attention.

According to different functions, it can be roughly divided into three categories: market, service, and sales.

The products of the first type of market-oriented community are mainly B to C (Business to Customer) products, especially for post-80s enterprises, which are suitable for establishing market-oriented online communities, such as Sony and Coca-Cola. Because the consumer audience is looking for life and culture, not a specific product. At present, the mission of such a company is cultural dissemination and marketing.

The second type of service-oriented community mainly provides professional after-sales service and technical support. For example, Siemens' community has the support of FEQs from localization engineers.

The third type of purchasing community is currently very successful, consumers are becoming more and more rational, and when they arrive in the community, they will only browse pre-sales discussions and after-sales reviews, and will not leave messages, which is not conducive to enterprises to identify user needs and purchase intentions. Therefore, it is generally difficult to promote the sales function of enterprise online communities.

1. Precision. To find the target market highly remembered while the industry, forum, community, etc. Such as:

Medical - Lilac Garden, Mother and Baby, Education - Parent Help, **-Weibo, Workplace Brand - Zhihu, Answer, etc. It mainly depends on which community the product form of the enterprise is suitable for.

2. Soft. Don't send hard advertisements, don't make smart advertorials, it's good to be ambiguous, grasp a scale of content, want to catch it, and take the bait. If you do it on the Zhihu platform, you must first investigate what content Zhihu users are used to, what content they want to see, what content they don't want to see, and what problems they will oppose, step on, and report.

This is to study the platform attributes, user attributes to deduce, unconsciously users go directly to your brand's official website, ***, app, so that the drainage effect is very good, directly to observe or buy the product.

3. Initiative. Actively settle in, establish your own industry authority, and build your own knowledge system (you are a big V, everything is easy to say, such as: BMW China, Ctrip, Audi, Didi Chuxing, Lilac Garden, etc.).

New operators should take the initiative to study these new platforms, such as community Zhihu, Xiaomi circle and other community platforms can be studied, to see that their products can be promoted through him, with the help of his promotion of dividends, to promote their own brands and services. In fact, a first-class value platform like Zhihu is also better to enter as soon as possible. After entering, you should ask yourself questions and answer questions as soon as possible to establish authority.

If you are a big V, direct drainage, if not, then start doing some content precipitation. We can ask a question on our own resume on Zhihu, find a colleague to proceed, and then have no warning about these questions. Of course, the content must be soft, as long as the question is valuable, you will get a good **.

4. Disputes. The content should have its own transmission point or be very communicative.

5. Users. Users should be graded layer by layer, and each one should be broken. To build your own community, you need to do a user stratification (KOL, core users, seed users, and novice users), different users do different content referrals and recommendations, and each different user does different stratification and recommendation.

There are several ways to truly new marketing:

1.Viral marketing.

2.Event marketing.

3.Word-of-mouth sales.

4.Hunger marketing.

5.Knowledge marketing.

6.Interactive marketing.

7.Emotional marketing.

8.Affiliate Marketing.

The new ** is mainly composed of: social media, consulting media, audio media, and ** media, all of which are based on digital information technology and diversified display forms (covering smart TV, PC platform, smart phone, mobile terminal).

The main distribution of the new ** matrix promotion channels is:

Forum platform. ask) The main points of the network marketing method.

Q&A online community (ask) is a kind of knowledge question-and-answer online community, such as knowing, Tencent asking, Sina iQai, Zhihu**, etc. In these ASK communities, all users can ask questions, and everyone can also go to other people's questions, and it is in this kind of "Q&A" that Zao Zao brings opportunities for the "network promotion" of enterprises.

The methods of ASK online community marketing are related to Weibo, wiki, etc. in some aspects, and some successful methods of Weibo marketing and wiki can also be used as a reference. Here are the main points of the question-and-answer online community network marketing method into three aspects.

1) Choose questions and provide answers from a professional perspective. Due to the large randomness of the questions and questions asked by users in the ASK online community, some questions may not be professional enough, and some can also be imperfect, so it is easier to obtain the recognition of users by solving new questions raised by users in a professional and rigorous manner or raising guiding questions and replying by themselves. Professionalism is also the basis for using the ASK network community to carry out online marketing.

2) Be a valuable active user in the ASK community. Be an active user, often pay attention to the questions raised by users, continue to provide users with valuable answers, and at the same time can also put forward the problems they find with others, just like professional blogs and microblogs, it is one of the ways to establish popularity and credibility in the industry, especially with the name of the enterprise or brand as the user ID, each Q&A is an opportunity for brand display.

3) Expand the dissemination of information in the ASK community. As with Weibo promotion, some of the issues that users are concerned about can continue to spread on other platforms in addition to being disseminated within the ASK platform. For example, publish the relevant questions and answers as corporate FAQ or Weibo content; Of course, it is also possible to carry out the necessary search engine optimization for some important questions and answers pages, so as to increase the opportunity of public search engine search results.

2: You can find the community property or neighborhood committee to contact the community for promotion.

3: Find out the owners of a community forum who are more active, send them to the benefit, and let them help you promote them.