The reason for the difficulty of network marketing of tourism enterprises and the imperfection of th

Tourism network marketing is not only an activity to create a tourism business environment, but also the basis of tourism e-commerce. With the rapid development of network information technology, China's tourism market has huge development potential. However, while network marketing has developed rapidly in the tourism industry, there are still many problems, which seriously restricts the development of network marketing in the tourism industry.

The development of tourism must be centered on tourists, provide tourists with timely, appropriate and appropriate services, and meet the needs of tourists to the greatest extent. As a "superconductor" medium for cross-time and space transmission, tourism enterprises can understand the needs of tourists and provide timely services to tourists. At the same time, the implementation of network marketing by tourism enterprises can also bring direct or potential benefits to enterprises, such as providing more satisfactory tourist services to strengthen the relationship with tourists; To improve the visibility of the enterprise, the enterprise itself is a brand wealth.

The construction of China's tourism information has just started, with the Internet extensive information technology and marketing combined with each other, interaction, the formation of China's tourism network marketing products, **, ** and channel combination.

Summary. Some tourism practitioners lack awareness of the importance of Internet marketing, resulting in their lack of publicity and promotion on the Internet. On the other hand, travel consumers are also faced with a lot of information asymmetry, and it is difficult to find products and services that really meet their needs.

The tourism market is highly competitive, with an increase in the number of Internet platforms and a variety of Internet marketing methods. This has forced many practitioners to adapt quickly to market changes, but it has also brought new challenges and problems. In the tourism industry network marketing, some informal, even fraudulent online tourism platforms, agencies, etc. are not uncommon.

This exposes the lack of regulation in the industry and increases the risks for tourism practitioners and consumers. Due to the lack of professional technology and financial support, some tourism practitioners have limited network marketing capabilities. This also restricts the improvement and development of the tourism network marketing industry chain.

The reasons for the imperfection of the tourism network marketing industry chain include the following aspects:1Information asymmetry 2

Fierce competition Xiangqiao, 3Lack of regulation, 4In order to solve the above problems, it is necessary to strengthen the relevant management system, such as strengthening supervision and implementing the online tourism business licensing system; Strengthen vocational training and technical support for practitioners, encourage innovation and technological upgrading, etc.

Some tourism practitioners lack awareness of the importance of Internet marketing, resulting in their lack of publicity and promotion on the Internet. On the other hand, tourism consumers are also faced with a large amount of information asymmetry, and it is difficult to find products and services that really meet their needs. The tourism market is highly competitive, with an increase in the number of Internet platforms and a variety of Internet marketing methods.

This has forced many practitioners to adapt quickly to market changes, but it has also brought new challenges and problems. In the online marketing of the tourism industry, some informal, even fraudulent online travel platforms and agencies are not uncommon. This exposes the lack of regulation in the industry and increases the risks for tourism practitioners and consumers.

Due to the lack of professional technology and financial support, some tourism practitioners have limited network marketing capabilities. This also restricts the improvement and development of the tourism network marketing industry chain.

Dear, this is the solution to the imperfect tourism network marketing industry chain that I inquired about for you: The solution to the imperfect tourism network marketing industry chain includes strengthening supervision, improving the professional skills and moral quality of industry practitioners, promoting the Internet + tourism development model, strengthening information sharing and collaboration, and optimizing the network key high-network experience and service of tourism consumers. For example, the establishment of official tourism ** and mobile applications, and the provision of true, accurate and trustworthy information and services;Formulate industry guidelines and standards to restrain the behavior of practitioners;Cultivate the new business format of "Internet + tourism", encourage innovation and technological upgrading, and promote the digital and intelligent transformation and upgrading of the tourism industry.