We have failed so many start ups, why do we still move forward?

I have seen too many reasons for failure, and it can be summed up that there are problems, personnel quality, team coordination, resources, models, etc. Don't forget the essence of entrepreneurship, which is to make money, creating value is the foundation, and it is useless to spend it in other stories. I have a friend who runs a restaurant, a basketball-themed restaurant, and wants to engage in community marketing every day, but in the end he didn't resist for a year, and when he talked to me, I gave a suggestion to return to the essence of catering.

Whether it's the Internet of Things, AI or new retail, etc., it seems that any model has little to do with most of the post-90s who want to start a business, and you still can't find opportunities in it. Because of the perfect competition in this society, even the huge Internet traffic has been carved up. Most of the post-90s generation is in such a predicament:

Even if your idea is specific enough to be implemented, there are few people around you to support it. Therefore, it cannot be realized. We need to fail!

Otherwise, we will never understand what success is!

After graduation, I came out to try out the English training class, and the number of students reached nearly 100 at most, I remember that I had just graduated at that time, so I worked very hard, and the students recruited were the worst and most unbasic in the class, and I also gained the affirmation of many parents. However, it was found that the speed of development and the scale of enrollment were still not as good as some other training schools. Later, Undercover learned that the most powerful competitiveness of those training schools was their enrollment model!

Thinking about it at night, it is so hard to rely on word of mouth to compete with them, at least it will take several years to improve, and in the end, this career is not big, rather than putting so much hard work in an English training industry, it is better to choose a promising industry at a time, how hard it is worth it, and there is also a head.

Although the business was not successful, only when you have made a product, every decision you make is related to the performance of the product sales on the supermarket shelf, and the product is faced with competition with other similar products, including brand name, brand design, category innovation, product selling point or appeal, packaging copy, including the application of color patterns, these factors determine the fate of this product, and it turns out that there is so much knowledge inside.

Now I deeply realize that our generation has missed the era of relying on boldness and relying on creativity to succeed in entrepreneurship. When I started my business, one of the entrepreneurs I admired the most, Yin Mingshan, once said something that made me deafening: "Entrepreneurship depends on courage!"

Courage and courage, courage in the front, knowledge in the back, courage is the pioneer of knowledge, courage is the carrier of knowledge! There is a 50% chance of success if you have the courage and ignorance, but the chance of success is 0% if you have the courage and no courage!

I have an old colleague who went to work for a Fortune 500 company in Beijing for many years, then started a business, and then failed. I went to work in a Fortune 500 company again, started a business again, and failed. Then I went back to Qingdao to work, met him again and changed jobs, and I haven't started a business again in the past ten years.

I started my own business within a few years of graduating from college, and I finally failed after a few years, and I always felt that it was a low point in my life, but I didn't expect the trough to come, and my girlfriend who had been with me for six years chose to leave, and sat on the bus to write out all the foreign debt creditors in my mind, and I could actually write a full A4 piece of paper, and I had to accept what some people said earlier, and I knew that you would fail! Now I am doing sales, I just married my daughter-in-law who I am particularly satisfied with, and I am about to go to work, and I must not give up my original dream, and I will definitely take off again.

When I was in junior high school, I happened to see that Coca-Cola was the world's top 500 company, I was completely shocked, a company that sells small drinks is actually the world's top 500, and it is the middle and top company, I knew at that time that the company that manufactures color TVs, refrigerators, washing machines and other best-selling home appliances, and is the most powerful and respected enterprise in China at that time, Haier's goal is to enter the world's top 500, I realized how powerful a small product can be if it can be made big in quantity!

Because the competitiveness is very strong when starting a business, some people are particularly capable and have relatively strong funds, so it is easier for them to succeed in starting a business, and others will fail to start a business.

The first is to start a business blindly, and the understanding of the industry is not thorough enough, and many links are not clear. The second is to be in a hurry, the ability to resist pressure can not support the subsequent development, and the third is the weak management ability.

Why is it so difficult to start a business, most of them fail, so first of all, I think that if you start a business, you must first choose the right industry, and on the other hand, I feel that if you start a business, you must have a start-up capital.

Why is it so difficult to start a business and end up in failure, first of all, there is no capital, lack of correct guidance in the case of limited economy, you can only blindly follow the herd, or it is difficult to succeed without human resources.

There are very few rich people, and most of them are stepping stones

Why is it so difficult to sing, most of them fail, of course, if it is so simple to start a business, then it is good, water will not sing, acting, I just don't have money, and I don't want to bring a piece, right?

Many are looking for a suitable job, continuing to accumulate their experience, and waiting for the opportunity to start a business.

With the continuous development of today's society, there are many people who choose to start a business, but there are not many successful people, because there are great risks in the process of starting a business, so many people also end up failing because of lack of experience.

When they enter the work again, they will also study carefully, so that they can make up for their shortcomings again, and once they have the opportunity again, or they feel that the time is ripe, they will continue to choose entrepreneurial activities, and in the process of continuous accumulation, they also have a great chance to continue to succeed.

Once you choose to start a business, you must consider whether your time is ripe, and then consider anything that may happen in the process, because this can be encountered at any time, so you must think clearly in advance, and then make your own decisions, and finally hope that people who start a business can succeed and achieve their own results.

Later, they all worked. After they failed to start their own business, they still did not slack off, had a stable job, and became accomplished people.

There are many kinds of this situation, and although some of them fail, they are very persistent, and they start from the direction again and continue to start a business. Some of them have exhausted their financial resources and can only work again. Others, unable to stand the blow, collapsed.

Everyone has their own ideas, their psychological endurance is different, and the final choice is also different.

I've met several people who have failed to start a business. Some people have tasted the ups and downs in the process of starting a business, experienced a lot of things, and learned a lot of things, and after the failure of the business, they know what is suitable for themselves and continue to move forward bravely; Some entrepreneurs once succeeded, but the foundation was unstable, and after the failure of the business, they collapsed and ruined their lives.

Most people have chosen to live a stable life, and a small number of people are still working hard for their dreams and have failed, and everyone's ideas are different, so the solutions they have made are completely different.

Those who failed to start a business, they later became very promising, although they experienced a failure, but later in life more and more courageous.

In fact, it's okay, the probability of failure is not so high, mainly because the country now encourages young people to start their own businesses, and many young people don't like fixed jobs, so they choose to start a business.

The failure rate is particularly high, because many people feel that the part-time job is too tiring, the salary is not high, and they have to suffer all kinds of anger, so they choose to start a business.

We can't stop trying something because we're afraid of failing. Even if you know that entrepreneurship may face failure, and any investment is risky, entrepreneurs still choose to challenge it, what if it succeeds? Besides, now that the pressure of employment is so great, entrepreneurship is a path that can be chosen, and it is a better one.

Although entrepreneurs face many risks, once they succeed, they will gain great benefits, so many people will choose to start a business, which may not only bring changes in their lives, but also have more time to spend with their families.

We've seen a lot of entrepreneurs who fail because they can't reflect on their actions, and they feel like they're doing the right thing, and it's weird that they can't sell it, and they don't know why.

It could be that the project is not good. It's important to find a project, you have to do a market research to see what most consumer groups like to consume. The opening of the animation store is still very promising, and the country has made great efforts to support the development of the animation industry and catch up with the slow pace, so it is worth thinking about opening an animation store.

Because you didn't follow a successful person.

As long as you follow the right people, you can do the right thing.

The failure rate of entrepreneurship is high, but there are still no brave people, which is the charm of entrepreneurship. Entrepreneurship means opportunities, and there are certain unknowns, full of infinite possibilities. Another difference between entrepreneurship and ordinary job hunting is that if you succeed in starting a business, even if you become a boss, you need to start slowly from the beginning and stay up for many years to find a job.

Both options are risky, after all, looking for a job is also to start from the basics, it is impossible to climb to the sky in one step, it seems that there is a career, but the money you make when you start is not much. And the risk of starting a business is also here, you may climb to the sky in one step or fall to the bottom. Relatively speaking, entrepreneurship still has a certain amount of free travel, and you can follow your own goals.

Especially now that the state encourages entrepreneurship, taking advantage of this shareholder wind can drive out a major event. Even if the failure rate is relatively high, but failure is also an experience, especially for entrepreneurs, the probability of one-time success is extremely low, and most successful entrepreneurs have to accumulate several experiences to be able to grasp the skills of entrepreneurship. For entrepreneurs, success is not about how much money you get, but about being able to set up your own business and grow your company slowly.

Innovation and entrepreneurship development is driven by the state's incentive policy, especially for college students, and the state will also fund entrepreneurial funds. Only when more and more people join this entrepreneurial trend can we drive economic development. And entrepreneurship can also bring a lot of additional resources and bring jobs to more working people.

With the development of the economy, the private economy is also an important pillar to promote economic growth. Entrepreneurship is not a speculative behavior, the failure rate naturally exists, and it is impossible to be 100% successful in doing anything. If you are just worried about failure, look ahead and do not dare to take a step to challenge, then you will achieve nothing

That's because it's not easy to go to work now. There are a lot of people, and the high is not low. I think it's more liberal and self-reliant to start my own business. And everyone thinks that doing business is more profitable than taking a dead wage.

Because people who want to start a business not only have dreams, but also see the success of others; They don't want to be sent to others for the rest of their lives, and they don't want their descendants to repeat what they are doing today.

These people are bold people who want a good life and are willing to take risks, so they choose to start a business, no matter what the consequences are, they will face it with a different attitude.

Why is the failure rate of entrepreneurship so high?

3. Become an investorEntrepreneurship is indeed a road full of thorns, but after a failure, it is natural to be able to summarize a lot of truth and experience, which can provide a very good premise for investors. As an investor, it is easier than starting a business.

<>1.It's normal for a business to fail.

First of all, entrepreneurship itself is a thing with a very high failure rate, especially for first-time entrepreneurs, the failure rate is almost as high as 95%. Don't have the illusion that entrepreneurship will be successful, and it is extremely rare to be a business-level boss like Ma Yun and Jobs, and sometimes opportunities and luck also account for a large component, which is uncontrollable. Therefore, at the beginning of the business, put the right mentality, do not have high expectations, and be able to face difficulties with a better attitude when encountering difficulties, but it is easy to get through the difficulties.

2.In entrepreneurship, you can accumulate rich experience.

Although starting a business is very difficult, it is the best experience for people, especially the understanding of business, which is definitely difficult to understand as a part-time worker. For example, when I started my own business before, I went from not knowing business at all to entering the business, through the process of running a business, I deepened my understanding of running a business, and I may even gain more than studying in business school, which is a real business and not just a theoretical knowledge in school. I think the best way to deepen your understanding and knowledge of business is to start a business, which is a valuable asset that no part-time job can accumulate in a short period of time.

3.Entrepreneurial failure is not to find a way out, but to find a better platform.

Entrepreneurship is a matter of life, as long as you devote yourself to the process of starting a business, even if you fail, you will gain valuable experience. Your two years of entrepreneurial experience may be worth 5-10 years of work experience of others, and it is definitely earned. It is easier to think from the boss's point of view when you go to work after failure, and you can often have better communication with the recruiter in the interview, get better job opportunities than when you were working, and achieve overtaking in the corner of the workplace.

So don't worry, if you're young, starting a business is a particularly worthwhile thing to try, and don't laugh at the fear of failure, many serial entrepreneurs experience failure in the early days and later achieve great success.

Author: Carina, head of entrepreneurship education of a financial group listed on the New York Stock Exchange, certified manager of Tony Bozan Mind Map in the United Kingdom, and the signed author of Brain Map by Luo Ji Thinking. WeChat***: original time (jiuyaoruci).