One sentence summarizes the information flow, and one sentence summarizes what Baidu promotion does

In-feed advertising is based on accurate recommendation of in-feed and interspersed with native ads in the in-feed with the help of big data, intent targeting, intelligent delivery and other leading technologies.

Clause. 1. Where is the advertisement? Three major platforms.

Clause. 2. Is there a quantity? Yes!

The monthly user scale of the mobile app alone is 400 million (pay attention to the data in the table below: 40,000 units!). ), the monthly user duration is 100 million hours. Therefore, it is difficult to shake the amount of data accumulated by users.

In the quarterly financial report, he revealed two points: "In terms of core business, it said that the dual engines composed of traditional search advertising and information flow are developing rapidly; The number of daily active users of mobile information streaming has reached 83 million. "There's a key message here, and for that, the flow of information is just as important as search, and the amount of information flow is 83 million.

Clause. 3. What is the advertising model?

In-feed ads are divided into two types: auction ads and contract ads.

Auction ads: CPC auction ads, which are cost-per-click ads. Multi-dimensional targeting, real-time bidding, accurate capture of potential people. The back-end operation is flexible, and you can control the delivery of ads at any time, and if you optimize it properly, you can get the best returns.

Contract Advertising: GD Advertising (Full Name: Guaranteed Delivery):

Refers to the advertisement that natively commercially promotes contract products and guarantees the amount of delivery. That is, according to the pre-agreed amount of advertising impressions, to sell the form of fixed-position advertising, GD advertising can help advertisers according to the agreed amount of advertising, suitable for the pursuit of the best brand customers.

Clause. 4. What are the forms of presentation?

Display rules: The 7th position of each news load is the ad position.

Clause. 5. What is the billing model?

Information flow advertising supports CPT, CPM, CPC three purchase methods, in general, CPT and CPM are biased towards brand communication, and CCP is biased towards effect marketing.

Explanation of basic terms:

CPT: Cost Per Time, which is a form of advertising that is billed by duration, is a form of placement in package locations during the package period.

CPM: cost per mille, cost per thousand impressions, that is, pay per thousand impressions;

CPC: Cost Per Click.

It is to spend money on advertising, how to use the money given to you by the boss and how to generate income.

The information flow is displayed on the mobile phone, the browser, and the post bar.

Information flow advertising can analyze the potential needs of users through big data, that is, combined with what users have searched, what content they have browsed, what they have been to, what they have bought, etc., to analyze the potential needs of users, and push advertisers' advertisements to such users through data analysis.

It will push your favorite articles according to your online habits, mixed with two promotional ads.

This kind of advertising interspersed in the content flow has a relatively good experience for users, and advertisers can use the user's tags for accurate delivery, so especially after the arrival of the mobile Internet era, it has ushered in the growth of the first type, and almost all the Internet have launched information flow advertising platforms.

In-feed advertising is a form of advertising that is naturally interspersed with the user's reading of the content.

1.Less user interference; 2.High accuracy; 3.High acceptance; 4.High conversion rate.

Custom crowdsDemographic information targeting: Age, gender, education, region, stage of life (unmarried, married, pregnant, with children).

User intent targeting: Long-term interest, business intent (intent word).

Business Intent - Intent Words: What you search is what you think, capturing user intent. When a customer submits an intent word, the system directs the netizens related to the intent word, which is divided into two modes: "network-wide behavior" and "historical search".

Using intent word targeting will allow you to target your ads more precisely to the right people.

Historical Search: When a customer selects Historical Search, i.e., targeted: Users who have searched for these terms. For example, when the intent is "flowers", users who have recently (7 days) searched for "flowers" will be included in the target targeting.

Network-wide behavior: Based on the intent words submitted by customers, through big data mining, match audiences with such intent. For example, when the intent word is flowers, we will use the user's search, browsing, visiting, clicking and other behaviors to target people who want to buy flowers in the near future.

Offline visit orientation: Business district place.

Business districts: Support the precise delivery of multiple business districts, and support customers to choose or customize from existing business districts.

Locations: There are a variety of primary and secondary venue types available for customers to selectively place.

Platform Network Orientation Features:

Platform targeting includes iOS, Android, and others. For example, to promote Android apps, you can choose users with Android phones to place them.

.Content Targeting

It is an advertisement that is inserted on the information of a web page, and an advertisement is placed to recommend relevant interests based on the information of the individual. The feed is mobile-ready.

As the internet has evolved, so has the behaviour of your potential users online.

To put it simply, it means that you swipe some software, and suddenly an ad page pops up on your own, which is the information flow.

Data analysis through the browsing history of the mobile phone will give you a tag, and the next time you browse the news page on the mobile phone, the content you have browsed will be pushed to achieve the purpose of advertising.