How to calculate the ad reach rate of the promotion

Reach should refer to the arrival rate.

Arrival rate = visitor clicks.

Reach] is an advertising term. It refers to the proportion of advertising that can reach the target user group when advertising is placed on a channel. Effective reach is the number of unrepeated impressions generated by a page, and we expect 10 people to view the page, not 1 person to see it 10 times.

While the discussion of overlap rate is controversial, research proves that reach is more valuable than ad frequency.

When your ** is promoted, there is a certain chance that the screen name will appear in the case of triggering your key word.

When Lao Tong's ** appears on a netizen's computer or mobile phone, it is called the amount of impression.

When there is a malicious click or a duplicate click in a short period of time, the system will automatically determine whether it is a malicious click and will help you filter it.

The amount of impressions is that when netizens search for queries, if the keywords that meet the search needs of netizens in your account book are triggered, the creativity corresponding to the keyword will appear on the search results page of the state, which is called a display of keywords and creativity.

Click-through rate: Impressions: 100%.

The higher the click-through rate, the higher the number of clicks.

Question 2: Yes.

There are 2 scenarios for promoting clicks to calculate.

Click ** depends on your and other clients' ranking, bid sensitivity, and quality

2.Clicking ** is affected by quality. In the same case, the higher the quality, the lower the click**. Therefore, it is recommended that you continuously optimize quality to reduce promotion costs and increase ROI.

To see the arrival rate, first pay attention to select the corresponding ** in the upper right corner, if it is a mobile site, select mobile device in the device filter, and select PC device to view the PC site.

The arrival rate is the first level, if multiple PC sites are placed at the same time, the total arrival rate is the sum of the arrival rates of each PC site. How generally it is still slow, pay attention to check the URL opening speed of the delivery.

Step 3: The customer contacts and negotiates with the enterprise to reach a deal.

Through regional filtering and time screening, it helps to lock in the customers who need it most: the promotion information will be delivered according to the set region and time, and the potential customers in a specific region and a specific time period will be accurately covered.

Arrival rate of a visit = number of visits and clicks.

Arrival rate = number of successful arrivals** Clicks.

Click Campaign results and it opens successfully. It's related to your **speed.,Normal is 100%,If it's too low**it's slow.,Netizens didn't wait** to turn it on completely and turned it off.。

** Arrival rate = number of visits and clicks.