What is the difference between a commercial and a promotional video? How much does it cost to make a

The length of the advertising film is generally 15s, 30s, etc., within one minute, the expression content is less, and the pursuit of a single appeal point.

The length of the promotional video is generally 1-10 minutes, and the content is rich and varied.

The cost of advertising films ranges from 10,000 to several million, which is related to the shooting requirements. Like advertising films, corporate propaganda films, micro-films and other **** productions are like this, there is no fixed **, and the cost is to follow the requirements.

The corporate promotional video is the most convenient and fast bridge for the enterprise to display and communicate information. The corporate promotional film integrates the creativity of the advertising short film and the rich expressiveness of the film language, and comprehensively displays the corporate brand and image in a period of 5-10 minutes of visual sobriety, and introduces the company's main business, products, corporate strength, business philosophy and development process. The corporate promotional video highlights the unique style and appearance of the enterprise, highlights the strength of the enterprise, and allows the target customers, industries and government agencies and other audience groups to establish a good impression and trust in the enterprise, and prefer and choose the company's products or services.

There are many applications of corporate promotional films, mainly for investment promotion, bidding, public relations, marketing, annual meetings, internal training, exhibitions and listing roadshows and other film and television advertisements, namely film and television advertising films, which are widely used in corporate image publicity and product promotion, and have a wide range of social acceptance and have become a part of our daily life. Film and television commercials can become a brand building for enterprises, enhance brand awareness, trust and reputation, vivid and interesting, and are more popular with the public. Film and television advertisements are generally 5 seconds, 10 seconds, 15 seconds, 30 seconds, and 60 seconds long, mobilizing all resources to create to attract audiences, so excellent film and television commercials are basically expensive.

The corporate promotional film is cheap, and the length of the film is long, which can bring out all kinds of information of the enterprise more completely, so that customers can know and understand the enterprise, and the film and television advertising film is very short, with the creative display method that the corporate promotional film cannot match, and the diversity and interest are full of the entire short film, which has a refreshing impact effect.

The charging standards of each publicity company are different, and it also involves the production of content, if you have ready-made things for them to Heng Tang Synthetic Editing does not need to play much, then it is relatively cheap, basically about 20-100 yuan per second; If there is an outline and the company needs to be creative, then the contract price is generally used, basically between 5,000-30,000 yuan for 5-10 minutes; If the difficulty is increased further, of course, Xinwang will be more expensive.

In 2018, according to the different requirements of the production, it is divided into the following charging standards:

1. Basic: 8000-12000 yuan;

Suitable for company store displays, or anniversaries**. This kind of promotional video is generally only used for a short time, and is not used for a large number of promotions and promotions for a certain event or exhibition. Therefore, the quality requirements for ** are not high.

2. General type: 1-30,000;

It is suitable for the company's internal display, or bidding and other occasions, generally as a display of the external corporate image, not in the paid advertising space promotion, such as setting up a device at the door of the company, circulating the corporate promotional video, so that the visiting user has a good impression of the enterprise and promotes the achievement of cooperation.

3. Upgraded: 3-50,000;

Generally, 3-50,000 corporate promotional videos are enough for general companies to promote and use, and the quality of this kind of ** has been relatively high, and it can be promoted online or on-site booths.

High-end: 5-100,000.

The external image publicity of large and medium-sized enterprises is generally based on showing the product type and corporate philosophy of the enterprise, service process, etc., and on the basis of the original enterprise, adding a little bit of virtual internal opening to highlight the height of the enterprise.

4. Cultural media level: 200,000 and above;

These are all but I learned about them from Bailongma Media and their producer Chen, very professional, and our ** behind them was filmed by them, and the director seems to be their horse director, I forgot what it was called.

Advertisements are divided into hard advertising, special form advertising, special advertising, etc. Advertisements can be implanted in promotional videos, which is different from the nature of advertising.

The advertising film is to promote the product, and the promotional video is a detailed explanation of the product.