In the era of Internet development, e commerce has settled in rural areas, how to use rural e commer

In recent years, the e-commerce industry has developed rapidly. While greatly facilitating people's lives, it has also derived a series of emerging industries. The emergence of the e-commerce industry fully satisfies us who are now adapting to the fast pace of life.

You can pick what you want without leaving home, and you can also enjoy home delivery, all with just a few clicks of our little hands.

The e-commerce industry can not only develop in cities, but also in rural areas. What people want in the countryside is nothing more than green organic food, so the first thing to do well is to promote the product. No matter how good your product is, it's useless if no one knows.

Therefore, we must first do a good job in promotion, and then we must satisfy consumers with our products and services.

In addition, in addition to the marketing of agricultural products, tourism in rural areas can also be developed. Doing e-commerce is not only about selling products, but also about vigorously developing your own tourism industry when you promote your own products. Selling tickets to the vegetable garden online is also a way to make money.

It not only allows visitors to enjoy the beauty and tranquility of rural life, but also allows them to experience the fun of planting and picking vegetables. This kind of interlocking development of the industrial chain is something that many e-commerce companies have not thought of, and it should be able to achieve very good results in rural areas.

However, there are also many things to pay attention to when e-commerce enters rural areas. First of all, the problem of vegetable preservation, the transportation in rural areas is not as developed as in cities, so it will definitely take a lot of time in transportation, which is the first thing we have to consider. There is also the question of how to combine tourism and vegetable cultivation perfectly, which will take time to explore.

In short, there are still many places in rural e-commerce that are not perfect, and there are still many places that we need to understand, and I believe that these problems can be well solved in the future.

In fact, if you want to use e-commerce to make money, it will be relatively slow to develop in rural areas, because their thinking is relatively backward and their education level is relatively low, so it will be difficult to accept this form of development of e-commerce.

E-commerce is also a very promising project in rural development, they can launch their own agricultural products, crops, fruits, vegetables and fruits, whatever, must ensure the quality of freshness, to win the trust of others.

E-commerce is beneficial for them to promote their agricultural products, make their agricultural products sell better, and at the same time convey to consumers a kind of health safety and their use value of their agricultural products.

Rural e-commerce I think what we need is to pay attention to quality, as the saying goes, the aroma of wine is not afraid of deep alleys, since we have good products, we must make a brand, bigger and stronger, so that through big data, we can make more money.

If e-commerce is settled in rural areas, it is actually to use the platform of e-commerce to let people across the country know what characteristics are in the place, and they can make money after selling them.

First of all, let the farmers know about the industry, let them know how this works, if they can make a profit, they will definitely be willing to join, and when they join, we can make a profit.

I think if you want to make good use of e-commerce to make money, you must first have this knowledge, and you have better products as bargaining chips to make money, so that buyers can better buy them.

For e-commerce to settle in rural areas, the first thing is to have its own products to promote. Farmers must show their sincerity when doing e-commerce, and the best things must also be of good quality, so that they can continue to do it for a long time.

The specific definition of the second type of e-commerce refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile information flow platforms such as Toutiao, Guangdiantong, and Kuaishou, and the transaction forms are mainly free shipping and cash on delivery.

The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, 894 in the middle, 984 in the middle, and 622 in the middle.

1. Rural e-commerce refers to grafting various resources serving rural areas through network platforms, expanding rural information service business and service areas, and making it a rural information service station all over counties, towns and villages. As the entity terminal of the rural e-commerce platform, it is directly rooted in the countryside to serve the three rural areas, truly making the three rural services landing, and making the farmers the biggest beneficiaries of the platform.

2. The policy of benefiting farmers continues to encourage the development and consumption of rural e-commerce, in the past two years, the development of rural e-commerce has been witnessed by all, from the popularity of logistics companies in villages and towns, it can be seen that e-commerce has entered the countryside and has been accepted by most farmers. Many agricultural product processing factories and agricultural product bases have built network sales channels, and some or even all products are sold through e-commerce platforms, which has initially realized the integration of production, supply and marketing of empty tung trees, and achieved good economic benefits.

3. With the emergence of a new generation of young farmers born in the 80s, the proportion of mobile phones in rural areas and the gradual formation of online shopping habits have indeed been formed, and the industrial products in the cities have indeed been sold to the countryside, and farmers can buy more products, and the development of rural e-commerce has been smooth.

<> "The Development Path of Rural E-commerce in the Internet Era."

1. Tree scattering and establishing Internet thinking.

The internet is transforming every industry, and agriculture is certainly no exception. From Chu Cheng, Liu Tao, Pan Pingchong Tangerine Hand Fruit, to Three Squirrels and Baicaowei, there is no shortage of typical cases of Internet innovation in traditional agriculture.

2. Committed to creating a brand for agricultural products.

At present, the operation of many agricultural products is still in the stage of homogenization and low competition, and the added value of commodities has little space. To change this situation, it is necessary to actively guide individual e-commerce, industry associations and professional cooperatives to apply for registration of trademarks, patents, geographical indications, etc., so as to effectively improve the quality, popularity and core competitiveness of agricultural products.

3. Focus on participatory experience.

If people participate in the construction of the farm and feel the growth of the crops, there will naturally be people who are willing to pay for it. At present, some farm owners are fully advocating a healthy and natural way of life, providing citizens with vegetable distribution, private customization and vegetable land rental and other services, and initially forming a service system for the production and marketing of organic agricultural products, ecological agriculture demonstration, and on-site visit experience, which is becoming more and more popular among people in the city.

Fourth, excavate the local flavor culture.

To a large extent, the creativity of creative agriculture is reflected in the characteristics of rural culture, the unique village style, the traditional customs, the beautiful pastoral scenery, and the heavy farming civilization are all fertile soil for promoting the construction of beautiful countryside and developing leisure agriculture.

Fifth, attract agricultural entrepreneurs to the countryside.

In the trend of "Internet + agriculture", large-scale agriculture, ecological agriculture, urban agriculture, etc. have shown great vitality, and many people of insight have taken the lead and have explored new ways to promote industrial integration and transform traditional agriculture.

To do rural e-commerce, ordinary people should do the following.

First, choose distinctive agricultural products, such as local specialties, native eggs, farmhouse handmade vermicelli, chili noodles and so on. Each place has its own specialty, such as our straw weaving here, which is very distinctive and unique, and agricultural products are also more popular, such as our authentic Tianshui Huaniu apple, which is full of color and flavor. The selection of products is very important, and you need to explore it carefully.

If your home is really not special, you can consider cereals, local delicacies, will also be popular. Only by choosing the right spring digging products can we develop for a long time!

Second, quality first, only good quality, in order to win the customer's letter, in order to increase stickiness. It is conducive to the accumulation of customers.

Third, choose the right sales channel, for ordinary people, you can increase sales through various platforms, such as **, JD.com, Pinduoduo, Weidian, Toutiao Xiaodian, WeChat friends. You can try it, everything is difficult at the beginning, slowly touch the Lingsuo, learn and accumulate. Here is a recommendation of our headlines, there are various trainings you can participate in (free of charge), and we ordinary people can also go to live broadcast by learning!

It is a very good promotion for rural e-commerce. Ordinary people can imitate relatively successful streamers. Perfect yourself.

Fourth, logistics and after-sales are very important, we must let customers buy comfortably, buy at ease. Be sure to choose a high-time, stable courier company, the current courier company is fiercely competitive, you can go to the courier company to talk about cooperation. Aim for a lower **.

After-sales service must be timely, so that customers are satisfied, listen to customer feedback, and improve in the future.

Finally, I wish everyone good success and work together to promote the development of rural e-commerce.

CCTV Beijing, March 19 News According to the voice of the economy "Tianxia Finance", during the two sessions this year, rural e-commerce has received the attention of many representatives and members. How can rural e-commerce be further developed to better drive the development of the rural economy and achieve poverty alleviation and rural revitalization?

Rural e-commerce faces three "foundation deficiencies".

In recent years, as a way to promote the development of rural economy and increase farmers' income, rural e-commerce has generally been optimistic. According to the data, between 2013 and 2016, the number of rural poor in China fell from 98.99 million to 43.35 million. With the participation of e-commerce companies such as Jingdong and Alibaba, more than 400,000 rural e-commerce service points have been built across the country during the same period, and the rural coverage rate of express delivery has reached 80%, driving more than 20 million rural jobs.

Since the beginning of construction, the development of rural e-commerce has achieved some results, but there are also some difficulties in the development process. Zheng Wei, deputy general manager of Alibaba's rural business department, told reporters that rural e-commerce is facing the lack of three foundations, "rural e-commerce is actually a basic e-commerce, since it is a basic e-commerce, it is facing a lot of basic problems, and the three basic deficiencies that are often said are: basic awareness, infrastructure and lack of basic talents."

Logistics costs have become a "pain point" for rural e-commerce

When it comes to basic awareness, Zheng Wei said that now many local leaders have realized that they want to develop rural e-commerce and help farmers get rid of poverty and become rich.

With the active cooperation of the first country, the infrastructure required for rural e-commerce also needs to be built in a down-to-earth manner and bit by bit. Industry insiders believe that logistics costs are the biggest pain point in rural e-commerce infrastructure. Liu Qiangdong, member of the National Committee of the Chinese People's Political Consultative Conference and chairman of the board of directors and CEO of Jingdong Group, has a deep understanding of this

The logistics cost in rural areas is very high, 60% of the cost of agricultural products is paid to logistics and channel parties, and the net profit may only be 10%.

In the face of difficulties in rural logistics, enterprises are also trying to find a way. Zheng Wei, deputy general manager of Alibaba's rural business department, said that in order to open up the "last mile" of rural logistics, rural ** cooperates with small and medium-sized logistics enterprises to give subsidies for each order, so that people do not have to incur additional logistics costs. At the beginning of the landing, the logistics cost was 5 yuan 7, and now, the logistics cost is compressed to between two and three yuan.

In terms of talent, data released by the Ministry of Agriculture showed that millions of people returned to their hometowns in 2017 to start their own businesses, and nearly half of them used e-commerce-based Internet means. Hua Qian, a deputy to the National People's Congress and head of the e-commerce service center of Wanshan Town, Wanshan District, Tongren City, Guizhou Province, is one of them. In 2015, she joined Rural ** and became a rural ** partner.

She said that at the beginning, she couldn't find anyone who could do e-commerce. Later, she successively opened an e-commerce service center, an entrepreneurship guidance center, and a women's entrepreneurship incubation center, sharing e-commerce entrepreneurship impressions and teaching entrepreneurship and innovation experience to returning young people for free, and currently driving about 3,000 people to engage in rural e-commerce. (Wu Tong).

Rural e-commerce needs to pay attention to the following factors: first, whether there are special agricultural products in the region; second, the transportation accessibility of the region; Third, the education level of the permanent population of the region. In some western regions where rural e-commerce is underdeveloped, the sales scope of local agricultural products will be expanded and farmers' incomes will be increased through first-class guidance and early cultivation.

The implementation methods of rural e-commerce are mainly divided into three categories:

The first type is the first-class guided rural e-commerce development model. This model is mainly concentrated in some western regions where rural e-commerce is underdeveloped, that is, relying on the first pre-cultivation to guide the development of local rural e-commerce.

The second type is the interactive development model of e-commerce driven by the rural processing industry. It is mainly concentrated in the coastal areas where township enterprises are developed, and the township processing enterprises in these areas have expanded their sales scope through "touching the net".

The third type is the e-commerce development model driven by rural characteristic products. For example, Sichuan, Xinjiang and other regions have expanded the sales scope of agricultural products through e-commerce platforms.

For relying on rural e-commerce, after combing the national situation, the following views are drawn:

First, rural e-commerce is a protracted battle, and targeted poverty alleviation cannot be achieved overnight. This conclusion is based on the level of informatization in China's poverty-stricken areas and the profit margin of rural e-commerce.

Second, relying on e-commerce for targeted poverty alleviation, transportation infrastructure should take the lead. Many poverty-stricken areas are located in remote areas and traffic is blocked, and even if rural e-commerce is developed, there may be situations where agricultural products cannot be transported out in time. In addition, the inconvenience of transportation has also led to an increase in logistics costs.

Third, relying on e-commerce for targeted poverty alleviation is not suitable for all rural poor areas, which will remind the local government that in the actual operation process, it is necessary to conduct in-depth research on the basic situation of local rural areas and implement policies according to local conditions.

E-commerce poverty alleviation policies may be introduced one after another.