In the Internet era, where is the road to e commerce transformation for small and medium sized packa

Chat with me privately, I have a successful case of transformation.

In the past few years, I have gone from being a pure Internet practitioner to someone who helps traditional entrepreneurs try their Internet dreams. Different from general Internet training, it can take an hour to familiarize traditional entrepreneurs with the hot concepts of the Internet, or it can take a day to make entrepreneurs look forward to the Internet, but it is difficult for entrepreneurs to make a difference in a month or more.

This is the difference between knowing and acting, knowing is knowing what it is, and action also needs to know why.

The transformation of the Internet of traditional enterprises, it is just a popular gimmick, it is very complicated to do, every traditional enterprise has an inherent profit model, the Internet is actually a process of demolishing the old and establishing the new, of course the new is very good, the demolition of the old is different, the demolition of the old to give up the established interests, many times is a huge benefit, look at the other people's children jumping into the well is very bold, really want to hold their own children will be reluctant.

If the transformation of the enterprise Internet is regarded as the transformation of the project in operation, the result is actually very pessimistic, there is no such thing as rebirth in this world, there is only death, metabolism, the old dies, and the new can rise. So, is the transformation of the enterprise Internet just an old project that is overturned and restarted?

No, the past experience of helping traditional enterprises transform shows that there is a feasible way that can be called "turn" instead of reinventing and reinventing, that is, using the new team to make the Internet model first, and then connecting the old project after trial and error, which avoids directly destroying the value chain of the old project and provides resources for the Internet model. Obviously, this method is not too fast, and because of the change in resource matching, there is a relatively obvious pain period, but it is one of the few methods.

After the launch of the WeChat open platform, enterprises have a new choice, they can connect the traditional business with the Internet through WeChat, and realize the recycling of the value chain through the Internet, which is similar to the establishment of the Internet model to connect the resources of the old project, the difference is that the connection is open to the Internet through WeChat, and the old project can be supported by public Internet resources.

As a front-line practitioner who helps the transformation of traditional industries, I have a very direct sense of the value of connection, and the Internet transformation of traditional enterprises is not a duck directly on the shelves of old projects, nor is it a creation of super Internet services to kill old businesses. Rather, it is through the reconstruction of resources connected by the Internet, creating value is the core, and the significance of connection is higher than tearing down and reinventing the wheel.

Of course, the transformation of traditional enterprises to the Internet is not a one-to-one correspondence, and there is no possibility of inevitable success, it requires the grasp of the timing, but also a little luck, and those industries that are destined to shrink or disappear, such as paper newspapers, promote its demise as soon as possible, and transfer resources to the Internet business, which is another new life.

After Tencent proposed Internet+, traditional enterprises have a clearer way to transform the Internet, and connecting to the Internet and embracing the Internet is the only choice for enterprises to face the future. From this point of view, this book is not only a book to interpret the concept of Internet +, but an effective transformation path for enterprises in the complex variety of Internet + concepts.

Since 1998, when China first proposed the adjustment of industrial structure, in the past ten years, the adjustment of industrial structure, transformation, upgrading and innovation have been deepened step by step, but the transformation and upgrading of real enterprises, especially small and medium-sized enterprises, is becoming more and more difficult, and the dilemma of enterprises and the confusion of entrepreneurs are becoming more and more obvious. Under the impact of the Internet economy, especially the mobile Internet, the transformation of small and medium-sized enterprises is urgent and important.

One direction pointed out by Henan Black Spider is the rational use of Internet tools and the transformation to the Internet. The "Internet +" strategy proposed by the state is to provide a high-speed train for the transformation of enterprises. In the process of linking with the Internet, the enterprise provides a full positioning of the production process, product quality, intensive management, cost control, and demand grasp.

The transformation of traditional enterprises into Internet e-commerce mainly focuses on four key points;

1. What is the profit model of network marketing positioning, positioning and direction, and enterprises entering the Internet? Who is the target audience? What are the needs of the target customer group, what are the confusions? Which product has advantages or high profits?

2,** ** Planning, a page with strong marketing power can achieve conversion very well, this needs to find a professional agency to plan, of course, this is also inseparable from the accurate positioning of the enterprise.

3. Network promotion, which platform to promote, which needs to combine the company's profit model and the characteristics of the target customer group.

4. Network operation, the formation of the network team and the collection and analysis of network data run through the enterprise network marketing.

In short, the positioning of enterprise network marketing is the key, which the vast majority of enterprises do not realize its value at present, which understands why the same team, the same promotion budget, some companies make money, and some companies lose money.

The specific definition of the second type of e-commerce refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile information flow platforms such as Toutiao, Guangdiantong, and Kuaishou, and the transaction forms are mainly free shipping and cash on delivery.

The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, 894 in the middle, 984 in the middle, and 622 in the middle.

The "Internet + Small and Medium-sized Enterprises" action plan has become an important part of China's "Internet +" action plan this year.

Small and medium-sized enterprises are the largest and most dynamic enterprise groups and are an important basic force of China's national economy. Gao Xinmin, vice chairman of the Internet Society of China, said that the development vitality of small and medium-sized enterprises is mainly reflected in the innovation ability, and the informatization of small and medium-sized enterprises is an important part of the deep integration of the two, and actively promoting the informatization of small and medium-sized enterprises is an important measure to effectively improve the competitiveness and innovation ability of small and medium-sized enterprises.

At present, with the rapid development of a new generation of information technology such as cloud computing, big data, Internet of Things, and mobile Internet, the informatization of small and medium-sized enterprises is also facing a new development situation. Gao Xinmin stressed that small and medium-sized enterprises should regard informatization as an endogenous element of enterprise development, apply a new generation of information technology, especially Internet technology, in design, production, operation, management, decision-making and other links, fully develop and utilize the internal information resources of enterprises, realize the effective integration and comprehensive management of information flow, capital flow and logistics, optimize the allocation of resources, and form a new competitiveness for sustainable development in the Internet environment.

It can be seen that during the "two sessions" this year, the "first work report" proposed in the "Internet +" action plan to promote the combination of mobile Internet, cloud computing, big data, Internet of Things and modern manufacturing, and promote the healthy development of e-commerce, industrial Internet and Internet finance, is very important for small and medium-sized enterprises.

For small and medium-sized enterprises, they can start from the transformation of e-commerce, use the current simple construction method, build their own e-commerce platform, and start their own Internet + road

Not all traditional enterprises have taken the road of e-commerce in their Internet transformation!

Traditional enterprises need to analyze and plan the transformation path suitable for their own companies according to their own characteristics, if they blindly transform, investing millions of dollars will be wasted, and there is no effect, and it will affect the development of the company!

Beijing Yutai Cisco Technology Co., Ltd. is committed to the construction of the concept, method and process system of Internet products, and serves the Internet entrepreneurship and the Internet transformation of traditional enterprises! Rich experience in helping traditional enterprises successfully transform into the Internet!

By the end of June 2011, the number of Internet users in China had reached 100 million, an increase of 27.7 million from the end of 2010. Internet penetration climbed to an increase of one percentage point from the end of 2010. The scale of online shopping users has reached 100 million, and the usage rate has increased to. After the rapid growth of online shopping users in 2009-2010, China's online shopping market is currently transforming and upgrading, from the mixed market model to the era of branding and quality competition, so the transformation has become an imminent thing, and the black spider Internet, as an e-commerce company, has really helped many traditional enterprises that want to transform out of the quagmire and ushered in a new dawn.

What is "Internet+"?

The "Internet+" strategy is to make use of the Internet and mobile Internet.

The platform uses information and communication technology to combine with various industries, including traditional industries, to create a new ecology in new areas. With the development of learning technology, "Mutual Hands-on Network+" training has become a new trend. "Internet +" training is a kind of training method that takes employees as the main body and analyzes the training needs of employees to achieve the purpose of training.

What kind of training do employees need?

Customized courses are what I want;

It's not "I want to learn", but "I want to learn."

The learning method is not boring, and the training form is diversified and ......

Internet +" trend, enterprise training.

The gorgeous turn.

With the rise of "mutual broad-based networking +", corporate training will also experience a gorgeous turn. More and more enterprises have begun to deploy the first-class training system platform within the enterprise, which greatly reduces the cost of the enterprise and improves the enthusiasm of employees to participate in the training.