Why do companies place advertisements on ordinary railways?

There are many advantages of ordinary railway advertising, such as large passenger flow, wide coverage, direct access to third, fourth and fifth-tier cities, and help enterprises sink into the market. However, to place ordinary railway advertising, we must choose a good advertising company, Spokes Media is a company dedicated to the operation of ordinary railway train advertising, operating for a long time, and has accumulated rich operational experience and resources. **The form is the body color sticker, display board, poster, headrest, broadcast, massive picture, full display, to create a three-dimensional brand scene, if you want to know, you can further consult.

Body color sticker. <>

Posters. <>

Display panels. <>

Tickets. <>

Seat covers, broadcasting.

The form of advertising in which enterprises are placed is determined according to several aspects: first, the advertising price of the enterprise itself, the second is the positioning of the enterprise or product, the third is the characteristics of the crowd faced by the first form, the fourth is the future development goal of the enterprise, and the fifth is the current marketing plan of the enterprise. Plain Rail Advertising is a type of targeted advertising**, which can be placed if you look at the product positioning that matches your product positioning.

1.The ordinary railway train belongs to the national agency, and the advertising of the ordinary railway has strong credibility and can establish a corporate brand image

2.The passenger volume of ordinary railway trains is large, and the number of people covered is abundant

3.The train ** is mobile**, covering a wide range of areas, and advertisements can radiate all along the line;

4.The sinking of the product market has been the general trend, and the general railway covers the third, fourth and fifth line markets, which may better face the sinking market

5.In a closed environment, a train only supports one customer to place, creating an exclusive advertising paddock and deepening passenger memory

6.The advertising resources of ordinary railway trains are limited and non-renewable.

Each form has its own advantages, the reason why the general railway advertising can be advertised, its own advantage is that the passenger flow is large, the coverage area is wide, in addition to online advertising, the general railway advertising is basically the most extensive coverage area, mobile, covering cities along the line;Now under the influence of the environment, enterprises have explored the third, fourth and fifth-tier markets, and the ordinary railway is the most suitable, direct to the third, fourth and fifth tier cities.

1. Strengthen the corporate image and establish a brand leadership position

2. Improve the public awareness of enterprises and products;

3. Publish product information, inform, navigate, and increase the audience's goodwill and trust, and attract consumers to consume.

4. It helps enterprises to lay out the sinking market.

Many industries are suitable for ordinary railway train advertising, whether it is the Internet, FMCG, automobiles, wine and many other daily necessities can be placed on the ordinary railway train, the following is a customer case dedicated to the spoke-spoke media of ordinary railway train, you can take a look:

Tourism: Alashankou.

Online Movie: Stealing the Waves.

Automotive: Dongfeng Motor.

Public welfare: China Fucai.

Mobile phone industry: Huawei mobile phones.

FMCG: Qiaotou hot pot.

Home appliances, kitchen and bathroom: Rongxing electrical appliances.

Home decoration industry: Sanhe Chemical.

New energy: Tianneng battery.

Pharmaceutical industry: Tong Ren Tang.

Electric Vehicles: Tailing Electric Vehicles.

Internet industry: Alipay.

In fact, the people faced by the ordinary railway train are all ordinary people in our country, and the consumer goods in daily life can be used on the ordinary railway.

Putie advertising is suitable for any type of enterprise products, and there is no clear industry demarcation.

Common daily necessities, FMCG, food, wine, medicine, electric vehicles, automobiles and other brand products are all suitable.

Hello, compared with fast trains such as high-speed rail, ordinary speed trains have some advantages in advertising.

1.Ordinary railways are generally abnormally longer, mostly in four to six hours, which is longer.

2.There is no charging equipment in the body except for the sleeper area, and the mobile phone is easy to run out of power at an ultra-long distance, so it is generally necessary to keep the mobile phone fully charged. In order to alleviate the boredom of the road, they tend to look around, in this case, advertisements can be placed on the back of the seats and on the dining board, and then because the vehicle is very large, it can be seen by many people, and the advertising fee of the train is cheaper than that of high-speed rail and airplanes.

3.The train is currently the main tool for migrant workers to go back and forth, and hundreds of millions of troops who go back for the Spring Festival every year have to take this tool, everyone is going home with gifts, and they are looking forward to the changes in their homes, and the advertisements about their hometown on the car body will focus their attention on the advertisements and successfully attract attention.

Yes! Now China's car has become a mass product, almost every family in the first and second tier cities has a car, in the third tier and below the city, the car is also growing in popularity, only in June this year, car sales completed 2.3 million, month-on-month growth, year-on-year growth.

The third and fourth-tier cities and towns are a blue ocean market, which is bound to be obtained, and the ordinary railway train is the main means of transportation in the third-tier cities and below, and the market crowd is highly matched.

The annual passenger volume of ordinary railway trains is more than 1.4 billion, and the audience is huge.

The advertising pictures of ordinary railway trains are abundant, and each carriage has about 20 advertising screens, which are distributed between the two windows of the carriage, and the advertising arrival rate is high.

Another feature of ordinary railway trains is that they run for a long time and have a closed space, which will surely deepen passengers' memory of advertisements.

Therefore, as long as it is a Volkswagen brand, cars that do not exceed the affordability of ordinary people are suitable for ordinary railway train advertising.

The ordinary railway train is the main artery of China's economy, because of the characteristics of the ordinary railway train itself, so that the ordinary railway has a huge advantage, and the advertising effect is also very advantageous

With a massive advertising audience, the annual passenger volume of ordinary railway trains is about 1.4 billion.

Long-term and long-term transmission, the operating mileage of ordinary railway trains is long, and the running time is long, so as to achieve the effect of repeated transmission.

In-depth low-line market, broad coverage area, the national operating mileage of a total of 10,000 kilometers, of which the general railway operating mileage of 10,000 kilometers, accounting for nearly 75% of the national railway operating mileage, connecting the 12345 market.

There are more than 360 posters and display boards for each train, which are distributed in each carriage, and the advertising pictures can be seen everywhere.

Precise regional communication, according to the target market in different regions, you can choose different routes to accurately cover the target market.

The advertising effect of the railway train is very significant, and it has its unique value, helping the sinking of enterprise channels.

It's good, the number of passengers is large, there are many people to see, the travel time is long, and the spread is long.