What is the practical way of advertorial marketing?

Advertorial promotion - Zhihui Blue Media is very good, tailor-made for you, free modification of the manuscript Fast speed Wide range Strong team **Low selection of Zhihui Blue Media, eight years of practical experience in advertorial writing, Zhihui Blue Media has a professional advertorial planning and advertorial writing team, tailor-made creative advertorial writing solutions for enterprises, with the most real strokes, attractive and incendiary content, the communication to the hearts of users, and change the audience's views and behaviors, so that the advertorial news enhances your brand influence!

Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.

What you also need to know and remember is that there is no such thing as 100% effective advertising, only budget-conscious advertisers. Advertorial marketing cannot predict the traffic conversion, it is just a brand. Just like when you go to the street to hand out flyers, you never know how many times you will be rejected, how many people are willing to accept your leaflets, and you don't know where these flyers taken by pedestrians will eventually go.

But the good thing is that the threshold for advertorial marketing is relatively low. Publishing an article on a ** starts at a few bucks. Even, you have enough patience to only update from ** articles can do.

845480066, the promotion of advertorials on the Internet is mainly to do the quantity, I asked him to send it, and the front is to deduct Wei.

I don't have any theoretical things, simply put, the advertisement is not written as an advertisement, but it must be able to achieve the effect of the advertisement after people read it.

In the dark, it is reasonable to participate in the content of the advertisement, and it is unaware that he is the advertisement, as for how to do it, it is up to you to work hard, learn, and write with your heart,,, just like writing an essay,,, it is a small case when you are familiar with it

Advertorials are more suitable for product promotion, not so direct, so that your brand can get a good reputation, if it is to do the effect, you have to do the form of hard and wide soft text, these two models are not the same, for example, soft and wide is released on the major mainstreams, these are the mainstream practices, because the authoritative image is good, the feeling to users will be better, for the expansion of channel providers and direct customers are commonly used methods in various industries, advertorials are commonly used in a way of their own brand optimization, can send a lot, You can submit requirements to some advertorial aggregation platforms, and they will provide some rules and ways to deal with problem content, etc., which is not realistic to find one by one, and the big platforms are not likely to connect with individuals, and the process is relatively long. It will be better on the big **platform, and there are fewer people who see it after the release of the small **, and it can't play the role of **, and most companies choose the four major portals + central media + industry** These ways. It also depends on what stage your business is currently in.

You can go to the ** platform of aggregation, you don't have to look for them one by one.

Let's give you a general idea.

1. First of all, you must clarify your content theme, that is, what content you plan to do, you can combine product launches, events, holidays, new product releases, cooperation news, etc.

2. Clarify the conditions when it is released, such as when it will be sent, and the people who implement it will also know in their hearts.

3. The time and frequency of release, such as how many times a week, how many times a week.

4. Released, such as large, medium, endemic, etc. As long as the big ** is the time condition, the medium hair is what the condition is, etc.