What is the importance of advertorial marketing? What are the benefits of advertorial marketing

1.It can be published through major ** advertorial publishing platforms.

4.Advertorials do not require long-term and large monetary investment like advertisements, and advertorials can be used for a long time as long as they are published once.

6.Enterprises can also take screenshots of the promotional reports of the portal and put them on the printed matter or brochure for customers to see, so as to increase the authority and brand of the enterprise.

7.Advertorials are more effective than short-term advertising, which can promote sales and achieve the effect of publicity.

8.Advertorials are cheaper, more practical and more convenient than TV ads and magazine ads.

Advertorial marketing is content marketing to put it bluntly, using high-quality content to impress users, of course, advertorial marketing should also be found, like Pudu network marketing planning, very good.

Advertorial, as opposed to hard advertising, refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why the soft text is called the soft article, and the subtlety of doing the soft text promotion is to find the best and push it, so that the user is not subject to the promotion of forced advertising, the perfect combination of article content and advertising, so as to achieve the effect of advertising.

It can be published directly through the press release platform, they are more professional in this regard, and there are many channels, and the article can be published on the major portals as soon as possible. For example, "Snow Media" has a wide coverage and fast release speed, and has a good reputation and recognition in the industry and peers.

845480066, the promotion of advertorials on the Internet is mainly to do the quantity, I asked him to send it, and the front is to deduct Wei.

1.Enterprise traffic**.

The transmission of Internet information is the most extensive, and the Internet traffic is also the largest, and the traffic of enterprises is not only on their own, but the entire Internet industry should be the carrier. As long as we can write and publish the advertorial, then your advertorial can be read by thousands of people. If the advertorial you write does not absorb the gravitational force of the state forest, then no user will read it, because no one will completely read a meaningless article, and if there is no reading volume, then it means that the product brand will not be understood by users.

2.Low cost and cost-effective.

The cost of advertorial marketing is much lower than that of TV commercials, big Vs, and advertorials, and there are many free platforms that need to be paid for, except for some mainstream and network. In terms of effect, it can even achieve a different effect of hard and wide.

3.Audiences are more precise.

The advertisements we see every day appear in subway stations, buses, roads, squares, parking lots, etc., and 80% or even more of the advertisements that people receive in a day can be said to be temporarily unnecessary. The advertorial marketing promotion is different, and the advertorial marketing and promotion are accurate. If you want to know more about advertorial marketing, then you will definitely search for relevant information in the browser, and when you read this article, you will be able to learn more about advertorial marketing, which is through the title of the advertorial marketing for people who need to know relevant information.

4.Secondary propagation can be realized.

News advertorials are more likely to make people trust; Story-based advertorials are easier for the public to remember; Popular science advertorials can make the public feel that they have gained new knowledge. When the audience sees some articles that they like or have feelings and help, they will want to share ** with the people around them, which is the secondary communication of advertorial marketing.

5.It takes effect quickly and has a long active cycle.

We all know that as long as the advertorial is released, a good advertorial generally spreads relatively quickly, the content is of high quality, and the content will be displayed on the home page of the search engine, for example, if you want to know about our company, you search for the name of our company in the engine "Juqi Engine", or WeChat *** search Juqi Engine, and we just happened to publish the advertorial, then you can learn more information through our articles, so as to generate trust. One of the biggest advantages of advertorials is that they are cheap, sometimes you can spend three or five thousand yuan to compare with spending tens of thousands or even hundreds of thousands of hard advertising fees, compared with traditional advertising methods, it is still very cost-effective to send advertorials.

6.The advertorial operation is more flexible.

Compared with hard and wide, the advertorial is not limited by length, and the content of the advertorial can be drawn up by yourself, and our advertisements can be inserted relatively flexibly.

The first choice for advertorial release" Laimedia.com.

As far as I know: they can not only be in Sina, NetEase, Baijiahao, Xinhua, Phoenix, Tencent, CCTV and other 3000 portals and places**, but also want to release which ** can be released after direct payment, ** and on the official website public, I summarized several advantages: ** are transparent, the speed of publication is fast, and the soft text can also be ranked on the home page of Lunqingqing. Happened.

1. Communicate the brand from an objective point of view and have a high degree of audience acceptance.

Advertorials use words to spread a certain spirit or thought, resonate emotionally with the public, and imperceptibly let the public see the advertisement, and good advertorial content can effectively persuade the public to accept the advertisement and convert directly. First of all, aside from the conversion effect, just looking at communication and advertorials can make consumers initially understand and recognize the brand, and achieve the purpose of brand promotion.

2. Enhance the credibility of the enterprise and establish a brand image.

Publishing advertorial content on some authoritative news platforms can not only quickly expand coverage, but also directly promote the credibility of the enterprise itself, establish corporate authority, and win consumer trust with the help of the platform's authority. When the influence of the enterprise accumulates to a certain extent, it can indirectly add value to the product and enhance the core competitiveness of the enterprise.

3. Increase the weight of ** and optimize the ranking.

When doing SEO optimization of natural ranking, the quality and originality of the content directly affect the final optimization results, and planning high-quality advertorial content can help improve the ranking and effectively increase the rate.

Fourth, the scope of dissemination is wide and the cost is low.

At present, the common advertorial marketing channels include enterprises, self-news, news sources, forums, blogs, and products (knowing, library, post bar), etc., and enterprises can choose channels according to their own needs and do a good job of covering the whole socks bridge manuscript network. Relatively speaking, advertorial advertisements only need to follow the rules of major platforms to spread, while traditional hard advertising is usually paid for each entry, and the cost of soft advertising is significantly lower.

Fifth, the effective time is long, and the transformation effect is good.

The network information itself is permanent, and if the text is deleted or banned in violation of the system rules, the content of the advertorial can be permanently effective if it is successfully published. Through the continuous repetition of various channels and different platforms, or even the formation of viral communication, the publicity benefit is easier to reach the breaking point in the accumulation, which is conducive to the establishment of brand image and long-term development.

Sixth, open the market for enterprises to eliminate hail and drive overall sales.

With the continuous deepening of corporate advertorial marketing, the construction of brand and word-of-mouth is becoming more and more mature, and the traffic conversion in the later stage is rapidly increasing, and the intangible value of the brand begins to be officially transformed into actual profitsThe intrinsic potential of network marketing is thus condensed into the intrinsic competitiveness of the brand.

Advertorial marketing, also known as news marketing, is a form of marketing promotion. It uses text, **, ** and other forms to convey the company's products, services, brands and other information to the target audience in the form of news reports, so as to achieve the purpose of publicity and promotion. Advertorial marketing has the following important roles:

1. Improve brand awareness.

Advertorial marketing can convey the brand information of the enterprise to the target audience through a variety of forms, so as to expand the popularity of the brand. By publishing corporate news on major portals, industries, news, etc., more people can understand the company's brand and enhance the brand's influence and reputation.

2. Improve product and service sales.

Advertorial marketing can increase sales by publicizing and promoting a company's products and services. By publishing information about products and services, you can let your target audience know about the company's products and services and enhance their willingness to buy. At the same time, advertorial marketing can also attract the target audience to buy the company's products and services through coupons, activities and other means.

3. Strengthen the construction of corporate image.

Advertorial marketing can convey the company's culture, values, social responsibilities and other information to the target audience through news reports, so as to strengthen the construction of corporate image. By publishing information about the company's image, the target audience can understand the company's cultural values and enhance their trust and recognition of the company.

Advertorial marketing can improve the SEO (search engine optimization) ranking by publishing high-quality content, so that more target audiences can find the enterprise through search engines. By publishing information about the company's products and services, it can make it easier for the target audience to find the company's products and services, and increase the traffic and degree.

5. Enhance engagement with your target audience.

Advertorial marketing can interact with the target audience through social channels**, forums and other channels to enhance their participation and loyalty. By publishing information about the company's products and services, the target audience can be allowed to participate in discussions, messages, comments, etc., thereby increasing the interaction and communication between the business and the target audience.

In short, advertorial marketing is a very important marketing promotion method, which can improve brand awareness, enhance product and service sales, strengthen corporate image building, optimize search engine rankings, and enhance interaction with target audiences.

What is an advertorial, it is a promotion method different from traditional advertising, using the Internet to achieve the income generation and rate of the enterprise. Nowadays, most enterprises or companies know the importance of advertorials, and the investment in promotion and dissemination must be limited, and the effect of investment and output must also be very concerned, so advertorial marketing and promotion is a good choice.

First, the role of publicity

Whether it's soft advertising, **advertising, or **advertising, the purpose is to promote. After customers see the advertorial published by enterprises and merchants, the more the advertorial is read, the wider their publicity effect will be. Of course, in order to achieve the ideal publicity effect, the advertorial should pay attention to the quality of the advertorial, be readable, provide readers with useful information, and arouse readers' interest in reading, so that the advertorial can achieve a good publicity effect.

Second, the role of transformation

The promotion process of advertorials is also a process of transformation, and every promotion of advertorials is to lay the foundation for business. No matter what advertorial is, it is laying the foundation for the final product sales of the enterprise and the company. If customers are interested in the company's advertorial, when reading the advertorial, they will inevitably pay attention to the relevant products in the advertorial and the relevant information of the company's opening, so as to virtually complete a product promotion of the enterprise or the company.

If specific methods or channels are appropriately embedded in the advertorial, it is undoubtedly effectively increasing the sales and popularity of the product. In today's era when the Internet is so developed, it is very easy to implant propaganda in advertorials.

3. Interaction

Open advertorial marketing has good interactivity and can effectively deepen the communication between enterprises and customers. Therefore, there must be interactive information and methods in the open advertorial, and an interactive topic can be selected to enhance the customer's trust and goodwill towards the enterprise or company.

Advertorials are the best promotion method for many enterprises, especially when opening, the company will write advertorials for the opening, and some companies even preheat the relevant information of the advertorial in advance before opening. Such advertorials have a great effect on the company's marketing promotion.

The first choice for advertorial release" Laimedia.com.

As far as I know: they can not only be in Sina, NetEase, Baijiahao, Xinhua, Phoenix, Tencent, CCTV and other 3000 portals and places**, but also want to publish which**direct payment can be released,** and on the official website public, I summarized several advantages:**are transparent, fast publishing, and the advertorial can also be ranked on the home page.

Nowadays, many enterprises will use network marketing when they carry out publicity and promotion, and network marketing can also be divided into many different types and methods, including advertorial marketing, which can help enterprises create greater value and can reflect a lot of important roles, and some people have just begun to contact this marketing method, and do not know what its role is, if you want to know, just look at this article!

Enhance brand recognition and influence.

This is the most important function and role of advertorial marketing, because when publishing advertorials, although the content does not directly introduce their own brands and products to readers, they can implant some soft advertisements, and readers can understand your corporate brand and products in the process of reading, so that it will leave a very good impression in their hearts, after all, it is not as annoying as hard advertising, this impact is imperceptible, and it is more conducive to enhancing the brand recognition and influence of enterprises.

Drive traffic to potential customers.

This is the most prominent feature of the advertorial marketing method and one of the main functions, because after the company publishes the advertorial, there are a lot of information related to the corporate brand and products in these advertorials, but it does not directly introduce the product brand, at this time, there are some customers in need will browse these articles on the Internet, and when reading the article, they may see your brand and product name, so that they are likely to buy the products of this brand, so as to attract more potential customers. And turn these leads into real customers, which is called increasing conversion rates!

Save on marketing costs.

For small and medium-sized enterprises, when they carry out marketing, the first choice is the way of advertorial marketing, the reason why they choose this way, is because their strength is relatively weak, there is not much money for advertising and publicity, and advertorial marketing can achieve the ideal publicity effect, and the cost and capital required are not much, so this has become the preferred marketing method for many small and medium-sized enterprises.

After you read this article, do you think that advertorial marketing can indeed play a very important role, it is true, and through advertorials, you also need to pay attention to some details when carrying out various marketing activities, for example, you must pay attention to the design of the title and the choice of content, which may affect the final marketing effect.