What is the purpose of advertorial marketing? What is the purpose and purpose of the advertorial

Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.

Advertorial, as opposed to hard advertising, refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why the soft text is called the soft article, and the subtlety of doing the soft text promotion is to find the best and push it, so that the user is not subject to the promotion of forced advertising, the perfect combination of article content and advertising, so as to achieve the effect of advertising.

The purpose of the advertorial determines the way to write the title: during the marketing period of some advertorials, you can discover the miracle of the content of the advertorial, especially the way the title is written is completely different, never underestimate the psychology of Internet users, what is the purpose of communication? For advertorials for different purposes, the way of writing their titles is also completely different.

The first paragraph of the advertorial should be written: the final advertorial needs to always find the answer, the advertorial is just to let the user continue to browse the paragraph, what is the accurate user? Do advertorial promotion to find brocade and push, because it is the desire to consume, the advertorial is read from beginning to end, there is a feeling of upside down, but it seems to see the content you want to see.

The advertorial should be concise, concise, and concise! Let netizens see what they care about and want at a glance. In this information-leading society, conciseness and clarity can attract netizens.

The advertorial should be written in an attractive way, which can deeply move or move your audience, and let them know that the advertorial is helping them, not doing marketing.

As the name suggests, it is written by the marketing planner of the enterprise or the copywriter of the advertising agency as opposed to the hard advertisement"Text ads"。

Compared with hard advertising, the reason why advertorials are called advertorials lies in one"Soft"Words, like a hidden needle in the cotton, closed but not revealed, invincible, and when you find out that this is an advertorial, you have coldly fallen into the well-designed"Advertorials"Pitfall.

What it pursues is a kind of spring breeze and rain, moisturizing things silently. If hard advertising is Shaolin Kung Fu; Then, the advertorial is the most powerful marketing method of hiding needles in the cotton and overcoming rigidity with softness, both soft and hard, both internal and external.

Enterprises can actively expose some of their events that need publicity or advertising to newspapers, magazines and other printing through advertorials, so as to achieve the effect of advertising and improve the visibility and reputation of enterprises. Advertorials have become a very practical publicity method for enterprises, and the planning department of enterprises often takes advertorial advertising as an important work to do, and can often achieve the effect that hard advertising cannot achieve.

Advertorial marketing is one of the most vigorous forms of advertising. It is also a very technical form of advertising, advertorial is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company compared to the hard advertisement. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly.

By the time you find out that this is an advertorial, you have already fallen into the trap of well-designed "advertorials". What it pursues is a kind of spring breeze and rain, moisturizing things silently. If hard advertising is a foreign Shaolin work; Then, the advertorial is the most powerful marketing method of hiding needles in the cotton and overcoming rigidity with softness, both soft and hard, both internal and external.

Advertorial marketing should not start from the premise of wanting everyone to see, but should clarify its own target group and achieve the most target groups to see, which is a very perfect result. The main promotion direction is the place where the target group gathers, such as the fan forum where the target group gathers, the news that the target group likes to visit, and even the search engine keywords that the target group likes to use, are the key targets of our sleepiness. In particular, we should pay attention to the keywords in the title that contain the target group's search and argument, so that the target group can accurately reach our advertorial through the search engine.

Only by clarifying the target group and using the lowest cost of advertorial promotion can the best advertorial promotion effect be achieved.