What are the characteristics of advertorial marketing What are the common methods of advertorial mar

Advertorial marketing has the following characteristics:

1. The essence is advertising.

Pursue low cost and efficient returns, and don't shy away from the nature of business.

2. Camouflage form.

Make the audience "soft-eyed" (only if the vision stays and wanders, can there be a chance) 3. The purpose is to create trust.

Make the audience "soft-hearted" (only if you believe in you, will you put it into action) 4. The key requirement is to explain the selling point of the product clearly and thoroughly.

Make the audience "soft-brained" (if you have an impression, you must understand it clearly, otherwise the brain will still be hard) 5. The focus is on interests and interests.

Make the audience "soft-mouthed" (take other people's soft hands and eat other people's soft mouths) 6. An important feature is word-of-mouth communication.

Make the audience "soft-eared" (recommended by friends, more willing to listen).

1.It can be published through major ** advertorial publishing platforms.

4.Advertorials do not require long-term and large monetary investment like advertisements, and advertorials can be used for a long time as long as they are published once.

6.Enterprises can also take screenshots of the promotional reports of the portal and put them on the printed matter or brochure for customers to see, so as to increase the authority and brand of the enterprise.

7.Advertorials are more effective than short-term advertising, which can promote sales and achieve the effect of publicity.

8.Advertorials are cheaper, more practical and more convenient than TV ads and magazine ads.

Then what is the commonly used way of word? This should be operated on some messages, write more content, and learn more about this situation.

Advertorials are based on articles and have strong concealment, so they have good dissemination. Advertorials are a modern form of advertising, so they also need to be matched with design and color. Compared with hard and wide, the soft article is good at "soft", mainly "text", especially highlighting the attractiveness of the big headline, relying on the title to attract readers first, and then introduce it, successful soft article writing and publishing, will lay a good brand foundation for the future of the enterprise.

Common forms of advertorials are divided into three types: news, industry, and user.

1.The cost is lower. The cost is generally not more than 5% of the cost of a hard ad.

2.More acceptable to consumers. Advertorials can explain real and reliable events to the public clearly, so they are more likely to be accepted and trusted by consumers.

3.The speed of propagation is fast. Most of the advertorials are inseparable from events, and many companies will contact the latest events and report them quickly when they are doing advertorial promotion. In this way, consumers will be more interested in paying attention and spreading it quickly.

4.Keep the word out. Advertorials can continuously report the development process of the event, which not only enables the audience to understand the content of the event completely and comprehensively, but also makes the event receive continuous attention and continuously inculcate a certain point of view in a stage.

For example, the smog in the city is very serious, ** reports the harm of smog to the human body every day, and after a long time of publicity, people feel panic from the bottom of their hearts and scramble to buy masks. That's where ongoing advocacy comes in.

5.Multi-point propagation. Good advertorials are easy to be disseminated twice or multiple times.

6.Wide audience. Advertorials are very close to daily life, and at the same time can mobilize people's emotions, so people are more willing to pay attention, the audience is more extensive, in addition to ordinary consumers, investors, people, and people from all walks of life will be attracted by advertorials.

Summary: The best written advertorials are like martial arts masters, and they need to reach the realm of treading snow without a trace. Advertorials can't sell products to people forcefully, so it's no different from hard advertising, consumers can smell the smell of advertising very clearly, and it's easy to be disgusted and auspicious. High combustion.

As a communication method of word-of-mouth marketing, advertorial marketing has become more and more popular in recent years, and it is favored by marketers from all walks of life with low cost and good marketing effect. The following is the advantages of advertorial marketing that I have organized, I hope it will help you!

The biggest advantage of publishing advertorials on the Internet is that it can make your information more widely and allow more people to access your **. As we all know, the Internet has become a world-class "playground", and the number of Internet connections that exist in it is increasing by the minute. With the right approach, your message can be read by thousands of people over the internet.

Advertorial marketing focuses on the importance of content in search engines, and advertorials can be controlled, and you can put keywords related to your ** topic into the advertorial. In the early stage, putting some keywords that are not very competitive is a strong guarantee for good rankings, and with the development of **, you can gradually use those words that are more competitive. Do your best to distribute keywords naturally into titles, descriptions, and content.

3. Advertorial marketing can increase the credibility of the company

Advertorial writing is a powerful tool to increase credibility. The ultimate goal of advertorial marketing is to establish a complete and high-quality content system. And those more convincing articles that differ from the competition will increase the credibility of the **, and people will perceive this ** as more professional.

4. Advertorial marketing can increase netizens' favorability towards **

As your credibility grows, visitors begin to see you as an expert on a topic, which in turn invisibly increases netizens' favorability of you. At the same time, advertorial marketing aims to elaborate on your theme in more depth, and with the continuous improvement of the theme content, it will be easier for him to meet the needs of customers in all aspects. These will continue to increase the favorability of **.

5. Advertorial marketing can maintain and develop old customers

The key role of advertorial marketing is to maintain and develop regular customers, who will visit you regularly and irregularly. It's important to know that pure, random web traffic won't make a real difference to you, as these visitors tend to be distrustful of you. And successful advertorial marketing can help you keep your customers and make them your loyal fans, which is more beneficial for you to promote your products.

Also, a good article will attract new visitors and make them start to like you.