How to account for the business promotion expenses incurred by the enterprise

Accounting entries for business promotion expenses.

1. The publicity expenses incurred by the company are included in the "sales expenses", and if the company has not implemented the new accounting standards, they are included in the "operating expenses".

Business promotion expenses".

Borrow: Selling Expenses - Business Promotion Expenses.

Credit: Bank deposits.

Cash on hand. 2. The business publicity expenses incurred by the enterprise throughout the year shall not exceed 5% of the annual sales (business) income, and the excess part shall not be deducted before tax.

Tax adjustments are due.

Publicity fee includes:

Including the distribution of promotional materials, business promotional materials, exhibition expenses, gifts printed with corporate logos, public relations design fees, as well as the above-mentioned accommodation costs, material costs, labor costs, clothing costs, venue rental fees, etc. In short, business promotion expenses are advertising expenditures that enterprises have not passed.

The tax law stipulates that the part of business promotion expenses that does not exceed 15% of the sales (business) income of the current year shall be allowed to be deducted with the compliance voucher that can prove that the relevant expenses have actually been incurred, and the excess part shall be allowed to be carried forward and deducted in subsequent tax years.

If the benefit period exceeds one accounting period, it will be included in the prepaid account or long-term amortized expenses - insurance premium account, and when the actual benefit is realized, it will be apportioned and included in the sales expenses - business promotion expenses and other accounts.

If the benefit period exceeds one accounting period, it will be included in the prepaid accounts or long-term amortized expenses - insurance premium account, and when the actual benefit is actually benefited, it will be apportioned and included in the sales expenses - business promotion expenses and other accounts. The corresponding accounting entries are: debit: long-term difference expected amortization expenses - business promotion expenses, etc., tax payable - value-added tax payable - input tax, credit:

Bank deposits. When the actual amortization, borrow: sales expenses - business promotion expenses, credit: accumulated amortization.

Corporate logo design fees, related to product marketing and corporate image, can be recorded as management expenses, but also can be recorded in operating expenses, both are period expenses, there is no essential difference.

Borrowing to talk about the birds: operating expenses - publicity expenses.

Credit: cash on hand bank deposits accounts payable.

Logo design (synonymous with logo design), the name of a design, refers to the act of designing a logo for a product, enterprise, etc. There is also a book of the same name. When the logo is a commercial activity, we call it a "trademark" logo design is also a variety of types, including text logo, graphic logo, **logo, and logo combined with advertising slogans.

The company is the first new product, the promotion and publicity expenses should be accounted for through the "sales expenses - advertising expenses" account, how to do the accounting?

How to account for promotion and publicity expenses?

The specific accounting treatment is as follows:

1. If the enterprise is a general taxpayer, the entries are as follows:

Borrow: Sales Expenses - Advertising Expenses (or Business Promotion Expenses).

Tax Payable – VAT payable (output tax).

Credit: Bank deposits.

2. If the enterprise is a small-scale taxpayer, the entries are as follows:

Borrow: Sales Expenses - Advertising Expenses (or Business Promotion Expenses).

Credit: Bank deposits.

Selling expense accounting content.

Sales expenses refer to the expenses incurred by enterprises in the process of selling products, self-made semi-finished products and providing labor services. The accounting content mainly includes:

Packaging costs, transportation costs, advertising costs, loading and unloading costs, insurance premiums, consignment handling fees, exhibition fees, leasing fees (excluding financial leasing fees) and sales service fees, sales department staff salaries, employee welfare expenses, travel expenses, depreciation costs and repair costs borne by the enterprise.

In order to account for the expenses incurred by the enterprise in the process of selling goods, the enterprise should set up a "sales expense" account. The debit side of the account reflects the expenses incurred by the enterprise, and the credit side reflects the sales expenses transferred to the "current year's profit" account at the end of the period. After the "Selling Expenses" account is carried forward to the "Profit for the Year" account, there should be no balance at the end of the period.

What is Business Promotion Fee?

Business entertainment expenses refer to the entertainment expenses paid by enterprises for the reasonable needs of production and business operations. It is a real and necessary expense incurred in the production and operation of the enterprise, and it is a necessary cost for the normal business activities of the enterprise.

Scope of business entertainment expenses:

1. Expenses for banquets or working meals for grandchildren due to the needs of production and operation of the enterprise.

2. The expenses for giving souvenirs due to the production and operation of the enterprise.

3. Expenses incurred due to the production and operation needs of the enterprise, such as visiting tourist attractions, transportation expenses and other expenses.

4. Travel expenses incurred by business relations personnel due to the production and operation needs of the enterprise.

According to the Regulations for the Implementation of the Enterprise Income Tax Law of the People's Republic of China, the part of the advertising expenses and business promotion expenses incurred by enterprises that do not exceed 15% of the sales (business) income of the current year is allowed to be deducted; The excess amount is allowed to be carried forward and deducted in subsequent tax years.

Enterprises will incur certain business promotion expenses in their daily business, which need to be included in sales expenses and other accounts in financial accounting. So how to write the accounting entries of the company's business promotion expenses?

1. Self-produced products are used for business promotion expenses

Debit: Administrative Expenses Selling Expenses.

Credit: Inventory of goods.

Tax Payable – VAT payable (output tax).

2. Purchased products are used for business promotion expenses

Debit: Administrative Expenses Selling Expenses.

Credit: Inventory of goods.

Tax payable - VAT payable (input tax transferred out of muna).

Or: Borrow: Administrative Expenses, Selling Expenses.

Credit: Inventory of goods.

What is the understanding of the management fee?

Management expenses refer to the various expenses incurred by the administrative department of the enterprise for the organization and management of production and business activities. The specific items included include the company's expenses, trade union funds, unemployment insurance premiums, labor insurance premiums, board of directors fees, fees for hiring intermediaries, consulting fees, litigation fees, business entertainment expenses, office expenses, travel expenses, postal and telecommunications expenses, greening expenses, and management salaries and welfare expenses that should be borne by the enterprise in the course of enterprise operation and management.

Management expenses belong to the period expenses, which are included in the losses or profits of the current period in the current period and should be approved by the enterprise.

Management fees. The account accounts for the occurrence of administrative expenses and the situation of the settlement of the town's hardship resistance. The various management expenses incurred by the debit registration enterprise of this account shall be transferred to the credit registration period at the end of the period.

Profit for the year. The management expenses of the account shall have no balance after the carry-over, and the account shall be accounted for in detail according to the cost items of the management expenses.

Business publicity expenses usually refer to the expenses paid by enterprises to carry out business publicity activities, generally including gifts and souvenirs printed with corporate logos issued by enterprises. What should I do with the relevant accounting entries when there is a business promotion fee due to the lack of Sakura?

Accounting entries for the dismantling of jujube expenses incurred in the event of business promotion expenses.

For the business promotion expenses incurred by the sales department, they should be included in the sales expense account; The business publicity expenses incurred by the management department shall be included in the accounting of management expenses.

1. Accounting entries for self-produced products used for business promotion expenses.

Debit: Administrative Expenses Selling Expenses.

Credit: Inventory of goods.

Tax Payable – VAT payable (output tax).

2. Accounting entries for purchased products for business promotion expenses.

Debit: Administrative Expenses Selling Expenses.

Credit: Inventory of goods.

Tax Payable – VAT payable (input tax transferred out).

Or: Borrow: Administrative Expenses, Selling Expenses.

Credit: Inventory of goods.

What is Business Promotion Fee?

Business publicity expenses refer to the expenses that enterprises need to pay for business publicity activities, mainly some advertising expenses that are not disseminated through **. According to the relevant provisions of the Regulations for the Implementation of the Enterprise Income Tax Law, eligible business promotion expenses are allowed to be deducted before tax, and the deduction ratio is not more than 15% of the sales (business) income of the current year, and the excess part can be carried forward to the following years for deduction.

What are the selling fees?

Sales expenses refer to the expenses incurred in the process of selling goods and materials and providing labor services, including insurance premiums, packaging costs, exhibition fees and advertising costs, commodity maintenance costs, estimated product quality assurance losses, transportation costs, loading and unloading costs, etc., as well as employee salaries, operating expenses, depreciation expenses and other operating expenses of sales agencies specially set up for the sale of the company's commodities.