SWOT analysis for SME e commerce?

China Telecom. SWOT analysis.

In the past year, China Telecom's news has been hot and focused. The adjustment of telecommunications tariffs, the large-scale spin-off of China Telecom from the north and the south, and the challenges of China Telecom's accession to the WTO have attracted people's attention. In the new year, China Telecom will stage another thrilling show of "Dancing with Wolves".

In the face of fierce market competition, SWOT analysis of China Telecom may enable everyone to have a sober and objective understanding of the future development of China Telecom.

Extended information: The analysis method is in a sense subordinate to the internal analysis method of the enterprise, that is, the analysis is carried out within the established conditions according to the company's own conditions. SWOT analysis has the basis for its formation. Famous competitive strategy.

Expert Michael Porter.

The theory of competition is proposed from the industrial structure.

The "what's possible" aspect of a business is thoroughly analysed and illustrated, while competency-based management scholars use the value chain.

Deconstruct the value creation process of the enterprise and focus on the analysis of the company's resources and capabilities.

Analysis, on the basis of the synthesis of the first two, represented by the resource school scholars, combined the company's internal analysis (that is, the research orientation that the authorities in the management academic circles paid attention to in the mid-80s of the 20th century) with the external analysis of the industrial competitive environment represented by the capability school (that is, the central theme of the earlier strategic research institute, represented by Andrews and Michael Porter) to form its own structured equilibrium system analysis system. Compared to other analytical methods, SWOT analysis has a significant structural and systematic character from the outset.

3.In terms of structuring, first of all, in form, SWOT analysis.

It is manifested in the construction of SWOT structure matrix, and different analytical meanings are given to different regions of the matrix. Secondly, the main theoretical basis of SWOT analysis also emphasizes the analysis of the external environment and internal resources of the enterprise from the structural analysis.

SWOT analysis method is an internal analysis method, that is, according to the company's own established internal conditions, to find out the strengths, weaknesses and core competitiveness of the enterprise. where S stands for Strength, W stands for Weakness, O stands for Opportunity, and T stands for Threat, where S and W are internal factors and O and T are external factors. According to the complete concept of competitive strategy, strategy should be an organic combination between what an enterprise "can do" (i.e., the strengths and weaknesses of the organization) and "can't" (i.e., opportunities and threats to the environment).

Alibaba's SWOT analysis.

Advantage analysis: 1. **It has three sets of teams (English, Chinese and Japanese), which includes a broad customer base, which is conducive to information exchange, increases the amount of information, and is more conducive to creating momentum and expanding influence.

2. Alibaba's information is becoming more and more segmented and comprehensive, so that it is more targeted and effective.

3. The world's largest Chinese forum, the Chamber of Commerce, has created great convenience for the exchange of businessmen around the world, shortened the distance between businessmen everywhere, and improved the popularity of the world.

4. The huge number of members, the improvement of popularity, and the establishment of the brand make Alibaba's information coverage more and more large, attracting the arrival of merchants.

The "Integrity Pass" has been opened to provide a guarantee for safe online transactions.

Disadvantage Analysis:1Alibaba's model is an intermediary form, and this model is imitable, which provides a sample for other competitors to enter the industry, which also adds competitors for itself.

1 2 Alibaba has increased the paid membership system, which will lead to the loss of existing members in the process of transformation, will create conditions for competitors, and will also bring difficulties to the development of the company.

3.Alibaba's commerce platform is huge and cluttered, and its original 27 industry categories, 800-900 industry categories, have become the biggest obstacle to optimizing its commerce platform.

Opportunity analysis. 1.Several large banks and credit companies in China have fully participated in the field of e-commerce, which has created conditions for the in-depth development of e-commerce.

2.China is now speeding up the formulation of legal provisions on e-commerce, and actively creating a safe and standardized business environment.

Threat analysis. 1.Alibaba's profits are mainly in China, but the current situation of China's B2B business environment restricts Alibaba's further development, such as the sound law, online payment security loopholes, and imperfect infrastructure, all of which have hindered Alibaba's development.

In recent years, the business model has not only developed rapidly in the world, but also gradually formed a trend - e-commerce alliance - that is, the trend of mergers and cooperation, which will lead to more and more fierce competition.

SWOT analysis is a tool used to examine a company's operations and the company's environment. This is the first step in planning and helps marketers focus on the key issues. Each letter of SWOT represents strengths, weaknesses, opportunities, and threats.

Strengths and weaknesses are intrinsic factors, while opportunities and threats are extrinsic factors.