If everyone buys the advertisements made by celebrities, what is the consumption psychology?

Herd mentality, blind herdity.

Following the trend is also psychological comfort, and I think it's all good.

Silk's desire to consume will be greater, and there will usually be various idol support clubs, and then a bunch of fans will pay for the idols. What is celebrating an idol's birthday, etc., in the eyes of normal people, this behavior is a bit brain-dead, but the loyalty of this kind of fans is very high. The sales of related products around their idols are generally very high, and the number of millions or tens of millions of fans is enough to form a huge consumer market.

Consumers tend to think that following celebritiesFootsteps, buying the products they endorse is the support of their idols, and they can get as close to their idols as possible. At the same time, consumptionThey believe that celebrities are at the forefront of fashion and are leading the trend in their gestures, so the brand of their favorite celebrity endorsement is more attractive and easier to guide college students to consume behavior.

One is that this product is really good and worth buying. The second is to support your favorite stars, which I think is a happy behavior. The third is that they are indeed quite rich, and they are not bad for money.

The psychology of following the trend has always existed among fans, and fans of a certain celebrity often gossip about celebrity-related news in the group, including products endorsed by celebrities.

People's herd mentality, and people have a sense of identity with familiar things, and advertisements use the fame and credibility of celebrities to make people believe what advertisements say.

It should be a psychology of choosing to believe, thinking that the products used by celebrities will be the best products, so I believe in the quality of the products.

It should be that you believe in your idols, and you think that the things you use for your idols must be better, but many people don't know that celebrities don't use what they endorse at all.

It's a kind of trust in idols, and I think the products endorsed by idols are good.

Seeking new psychology. When buying goods, the pursuit of new products, new colors, ** style, that is, the pursuit of popular and fashionable goods. Although this type of commodity** is generally on the high side.

Its practical value is not much better than the old product, but because people pursue a fresh, trendy feeling of this kind of novelty, so the new product is often more popular.

Answer: How to use new media to communicate product marketing?

First of all, pay attention to the brand effect and communication effect in the marketing process, and can communicate the way and information in the form of the best (celebrity lectures, news events, TV shopping, celebrity endorsements), so that the marketing and promotion methods can quickly climb to enhance the popularity and credibility of the product.

Secondly, in the marketing process, users and customers can experience the trial value of their products, and the quality assurance of products can be improved with high-quality services.

Thirdly, in the process of marketing promotion, we should pay attention to the research and planning of the brand area, so as to objectively reflect the necessity of marketing means, to enter the market with new products, to focus on the sharing of customer resources, and the comprehensive benefits of marketing integration resources, so as to reflect the optimization and reasonable allocation of high-end product marketing, to reflect the fashion trend of new concept marketing, and the inevitable trend of diversified marketing.

Finally, the use of new communication and marketing methods, in order to continue to accumulate and learn from the rich experience of market investment, to continuously improve the marketing of innovative combinations of programs and measures, in order to continue to seek the development of new industries historical opportunities, and the new market to give birth to new business and new business development trends, to create a new marketing heights, with the scale of the industry to establish a new benchmark in the market.

Thank you! Conclusions on the Analysis of Consumer Behavior:

As the market trend of residents' consumption growth, on the one hand, it is in: "economic income growth", on the other hand, it is in: "commodity consumption range", in order to target rational consumption and demand, it can be based on the supply and demand relationship of commodities and the demand relationship of commodities, combined with the principle of market supply, for popular demand, causing consumption growth demand, so as to stimulate the consumption demand of residents' holidays, and then make the sales channels of products can be combined with data analysis and statistics of market dynamics. Implement market diversification of product channels, consumer demand, and consumption growth to enhance market value. Thank you!

No, you should consume rationally, you can't believe in the quality or efficacy of the product just because you are a star, and you won't buy it blindly if you don't need it!

No, after all, I can't afford the goods they bring, we have to chase stars sensibly and refuse to pay for the celebrity effect.

I think I will, but these things are within my ability to bear, and I also want them, so I will buy the things endorsed by my idols, which is the support of my own star.

I won't buy blindly because of celebrity endorsements. This kind of thing is not easy to use, it can affect my mood and waste my money.

As a post-80s aunt, she has passed the age of reckless blind consumption, but last year she still fell in love with Xiao Zhan, I will buy what I need for what he endorses, and Nanfang Dashui originally wanted to donate a little money, and when I saw his fans donating, I followed his donation army, which can be regarded as rational consumption.

No, I'm relatively rational in this regard, of course, if it's a celebrity thing I like and it's practical, I'll buy it.

I won't buy this product because the celebrity endorses it, I'm the kind of person who will buy it if I need something, and I won't blindly consume because of the star effect.

No, I will decide whether to buy or not based on whether I need this product, and it depends on the ** of this product, combined with my own economic strength to allow me to buy again.

No. Because my spending power is limited, every time I want to buy something, I have to have a plan and not be impulsive.

I will buy the products endorsed by celebrities because of the star effect, but I will not blindly consume, I will still analyze it.

I won't blindly buy celebrity endorsements or promotional products, but I will still pay more attention to see what the quality of the effect is, and if it is good, I will still consider it.

Secondly,Judging from the quality of the goods endorsed by celebritiesAlthough some people overturned, on the whole, celebrities will be very cautious before endorsing the product, will experience the product themselves, and will carefully consider the quality of the product. So from this point of view, buying celebrity-endorsed products is more secure than other unknown brands. This is also the reason why some consumers are willing to buy celebrity-endorsed products.

Therefore, although the star effect is influential and consumers will be affected, it is still necessary to buy the products that the celebrity talks about rationally.

I wouldn't, I think it's very irrational, I won't do it, I'm more pragmatic, I don't like to be impulsive.

1. The competition is fierce and the brand effect is urgently needed.

With the rapid development of the Internet, the competition between Internet companies has become more and more fierce. The star effect brought by celebrities can allow Internet companies to quickly play a brand effect and make them gain a firm foothold in the market competition.

2. Strengthen the brand image.

It can be seen that when Internet companies choose spokespersons, in addition to the size of their fame, they pay more attention to the fit between brands and celebrities. Borrowing the brand temperament of the star itself, and then strengthening the cooperation with the products of the Internet company itself, can make the brand image more deeply rooted in the hearts of the people.

3. Attract the new generation of users.

The post-90s generation has become an important target for Internet companies to snatch. They naturally grew up with the Internet, and they are particularly dependent on the Internet, and there is a saying that "the post-90s generation wins the world".

Choosing their favorite celebrities for endorsements can quickly attract the attention of the post-90s generation and gain a head start when the company grabs new users.

4. Improve the efficiency of outdoor and TV delivery.

In the early days, Internet companies mainly relied on search engines such as Google to obtain accurate users and traffic, but when the enterprise grew to a certain level, it needed to acquire unfamiliar users through outdoor and TV placement, which was very costly, and the investment was often tens of millions of yuan, and it was necessary to have celebrity endorsements to introduce it and improve the conversion rate. Ganji and 58.com are good proof.

In our daily life, we always see various products endorsed by celebrities, they advertise the products, and also call on fans to buy them and publicize how easy the products are. About celebrities always advertising products, will they use them in real life? I don't think they will use it for the following reasons.

First of all, celebrities rely on their faces and bodies to eat, they develop in the entertainment industry, and the most important thing is their faces, so they will go to beauty salons regularly for maintenance, and the annual cost on facial maintenance is very large, ordinary people may not be able to make so much money in their lifetime, so the products they advertise are just for publicity, and they will not be cheap at all. Secondly, celebrities have very high incomes, so they have better maintenance options, and the products advertised are generally affordable for ordinary people, so they won't use them themselves. In the end, celebrities will get publicity fees for promoting products, so sometimes they just want to promote and complete the task.

One: Celebrities rely on maintenance

Celebrities rely on their faces and bodies to eat, they develop in the entertainment industry, and the most important thing is their faces, so they will regularly go to beauty salons for maintenance, and they spend a lot of money on face maintenance every year, ordinary people may not be able to make so much money in their lifetime, so the products they advertise are just for publicity, and they will not be cheap things at all.

Two: Stars have better product choices

Celebrities have very high incomes, so they have better maintenance options, and the products advertised are generally affordable for ordinary people, so they won't use them themselves.

Three: complete the task of promotion and start the brand's popularity

Celebrities will get publicity fees for promoting products, so sometimes they just want to promote and complete the task. Celebrities promote the brand through their own traffic.

They definitely won't use it, because the ** of these products is too cheap, and the celebrities must use very expensive imported brands.

Income determines your consumption level,Generally speaking,The products that appear in front of the TV are basically products that meet the mass consumption level,Celebrities have a lot of income,Generally speaking, they will not be used。

Although celebrities always advertise products, in real life, they may not use them, because some of the products they endorse are not of good quality, and they will use them well.

Celebrities always advertise their products, and they may have them in real life, because when they endorse, the manufacturer will give them a little as a gift.

Celebrities always advertise products, and I personally think that they will not use these products in real life, but at that time, they advertised for many brands as endorsements, and they would not use these products in private.