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In addition to having excellent product strength, it also needs to have a lot of financial support.
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Develop new markets and create new models.
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Only innovation can create products that make consumers shine.
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Improve the technical characteristics of their own vehicles, do a good job in publicity and after-sales service, and play a brand.
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Increase R&D investment and increase scientific research and production vehicles.
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It is worth noting that on March 12, BAIC BJEV delivered the first batch of EU5 online car-hailing cars to Jingju in Hangzhou Wildlife World.
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According to the official announcement released on April 8, BAIC New Energy produced 2,210 units and sold 17,690 units in the data report in March this year; The cumulative output in the first quarter was 2,852 units, a year-on-year decrease, and the cumulative sales in the first quarter were 25,069 units, a year-on-year increase.
It is worth noting that on March 12, BAIC BJEV delivered the first batch of EU5 online car-hailing vehicles (with a total of 10,000 units) to Jingju in Hangzhou Wildlife World, and promised to complete the delivery of 10 cities in the first quarter.
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Recently, the data of the first three quarters of major car companies have been released. The new energy market has obviously recovered in the third quarter, but compared with the sales growth of other car companies, the sales of BAIC New Energy have been declining. The cumulative sales volume of BAIC BJEV in the first nine months was only 10,000 units, a year-on-year decline; Among them, sales in September were only 2,245 units, a year-on-year decrease**.
In the face of the declining sales of new energy, the first mass-produced model of ARCFOX, a high-end new energy vehicle brand under BAIC Group, was officially launched on October 24, and the first model was named ARCFOX T, which was positioned as a high-end product, which was very different from BAIC's positioning in the past. I don't know if BAIC plans to use the high-end brand route to save the declining sales.
For the arcfox brand, it can be said that the teacher is famous. First of all, it is backed by BAIC Group, and at the same time gathers the world's top resources such as Daimler, Magna, and Huawei. Although each brand has a great brand effect, but at present, the brand influence of arcfox is average, whether it can occupy a place in the high-end market, let's wait and see.
The exterior of the Arcfox T was designed by renowned designer Walter de Silva, and is based on the Arcfox IMC architecture, and is equipped with Huawei's next-generation MH5000 5G chip, which enables the vehicle to achieve autonomous driving technology from L3 to L4 and above. The price of this post is 10,000 yuan.
The view of the car selector:
The pricing of the first product of BAIC's high-end brand is between Tesla, NIO, Ideal and other main products of new energy, which is commendable as a brand that has not yet been recognized by consumers. However, the difficulties faced are also very great, and I don't know if this courage can lead BAIC New Energy to open up a new path.
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