How to choose several roads in front of Baojun for long term development?

There is an interesting question, what kind of brand is Baojun considered to be? If you look at the sales in recent years, it is enough to be comparable to the sales of mainstream car companies. But from the perspective of brand positioning and historical accumulation, it always gives people a feeling of cheapness.

However, the cheapness here is not to deny the brand, but the brand's products** are indeed generally low, which is popular in many third- and fourth-tier cities. For Baojun, they can't wait to get rid of the label at the moment, and they may think that it is because of the cheapness that the brand development has been troubled.

Because of the cheapness, the development of the brand has been troubled, but the quality of the car is not limited to the ground, and an appropriate price increase may be more conducive to his long-term development.

As far as the current situation is concerned, it is slightly difficult to rely solely on configuration stacking and technology updates to achieve it, at least in the face of brand value.

Segment the market further, but this approach does not guarantee long-term profitability.

Innovate technology and develop new products.

If car companies want to develop in the long run, they must innovate.

We still have to adapt to the development of the market.

The third is to further reduce the quality of products on the basis of improving product quality. Although this will reduce the brand's profitability in the short term, it is conducive to long-term development.

Baojun's efforts to adapt to technological development mainly include: Baojun Automobile has the highest configuration in the same class of cars. Baojun Automobile's design is more fashionable and beautiful.

The materials used in the interior are good and functional. Let me give you a detailed introduction to these efforts made by Baojun in order to adapt to the development of technology.

In the first aspect, Baojun Automobile has the highest configuration among cars of the same class. There was once a survey of people who have bought Baojun cars, that is, why should they choose Baojun cars? The answer to get the most is because Baojun Automobile is in the same price or the same level of cars, it uses the best configuration, but also the highest, which also catches the attention of more people, if you want to be recognized by consumers and the market, then you need to do it yourself, some efforts more Baojun Automobile configuration is very high.

This is Baojun's first effort to adapt to the market.

The second aspect is that the design of Baojun Automobile is more beautiful. In recent years, the competition in the automobile market has become more and more fierce, so Baojun Automobile has invested a lot of money in order to let more consumers choose them, because he wants to attract people's attention with excellent appearance, and capture people's attention, which is equivalent to seizing consumers, and people will pay for the beautiful appearance of a car, so Baojun car design is more fashionable and beautiful, which is also more in line with the aesthetics of young people. This is the second effort made by Baojun Automobile to adapt to the development of the market.

Thirdly, the materials used in the interior of Baojun cars are good and practical. Some car interiors are made of plastic or other worse materials, which will give people a very cheap feeling, and the comfort of the ride is not enough, in the case of completely emptying the car and closing the windows, the plastic feeling is also very strong, and the material used in the interior of Baojun car is very good, and it is very practical, giving people a high-end atmosphere and a high-grade feeling.

To sum up, the above aspects are the efforts made by Baojun Automobile in order to adapt to the development of the market.

I have made great efforts, and the quality of the dry products has been greatly improved, the skill level is getting higher and higher, the cost performance is becoming higher and higher, and the internal space is particularly large and comfortable.

Technological innovation, improvement of appearance, increase of models, adjustment of comfort, and moderate reduction in quality. Stuffy Zen, these are all real efforts made by Baojun.

The exterior has changed, the interior configuration has changed, the skills have been continuously improved, and there have been many breakthroughs to become more humane.

China's passenger car market ushered in the real off-season in July, ** retail sales have a year-on-year decline of more than 5%, and the month-on-month decline has reached 7%, in this situation, the sedan and SUV market both ushered in negative growth, as the current most mainstream another category, MPV situation is not optimistic. The data shows that the retail sales of MPVs in July fell year-on-year, and even more so month-on-month, so which MPV sales are relatively strong in the off-season? Today, we will briefly review the top 10 sales in the MPV segment.

Although Wuling Hongguang in July is still ranked first in the sales list, but the author believes that such results can not make them happy, you know, before this one or two years, Wuling Hongguang is a god-like existence, the average monthly sales are more than 50,000 units, today's situation shows two things, the first is that consumers know how to choose better products, and the second is that there are more and more better products on the market.

For Baojun 360, it can be regarded as one of the biggest gains of SAIC-GM-Wuling this year, in just three months on the market, its cumulative sales have reached 31,648 units, and the ability to break 10,000 per month is quite good for a new model. In July, the Baojun 360 achieved 12,643 units, and its ranking also rose from fourth in June to second place, which is really eye-catching. However, today, the author has replaced its predecessor, Baojun 730, which has fallen out of the top 10, with monthly sales of 3405 units.

The so-called sudden rise of the army is actually the progress of strength.

It shows that the quality of Baojun cars is very good and the development is good.

The appearance is in line with Chinese aesthetics, and the performance is very cost-effective.

Because he has done reform and innovation.

Maybe Baojun Auto is a dark horse.

Baojun Automobile is really cost-effective, and the current sales are also very good.

There's nothing to look at, *** naturally there will be a lot of people to buy.

Maybe there's a problem with the engine and gearbox.

You want to occupy the market well, don't you?

It's good or bad, it's nothing.