How to do a comprehensive diagnosis of Amazon listings

An Amazon listing is a product detail page.

A product detail page is a page that describes the product in detail, and the design of the detail page is likely to have a direct impact on the user's purchase behavior. Therefore, the design of the product detail page is based on the beauty and practicality, and the information to be expressed is presented as intuitively as possible.

When the user is interested in the product, you can enter the detail page of the product, in the detail page the designer needs to show the user the details of the product**, you can use the product details** and the text description to match, so that the user can have a more comprehensive understanding of the product, so that the user has the desire to buy the product.

Introduction to Amazon:

Amazon and other sellers offer millions of unique new, refurbished, and used products such as books, videos, videos, games, digital, electronics and computers, home and garden, toys, baby and toddler, food, apparel, footwear and jewelry, health and personal care, sports and outdoor goods, toys, automobiles, and industrial products.

In May 2022, according to a report by the United States**, Amazon's pants bridge company plans to send more than 3,000 satellites into low-earth orbit to provide satellite internet services. This project is known as the "Kuiper Project".

The following points need special attention:

1. The title cannot contain any content that may be considered as ** information. This is a violation of Amazon's rules and may result in suspension of account sales in severe cases.

2. Don't put specific information on the detail page. Product detail pages are used by all sellers who sell a specific product, so any product-specific information (**, conditions, etc.) must be added when creating a product listing process.

3. No, Amazon strictly prohibits adding any links to your self-built website in the product listing, they think that the platform has provided you with a huge consumer group, so you are not allowed to add any links.

4. The product cannot contain any information about the product. For example, the product name can't contain any ** information (such as "sale" or "20% off"). Don't ignore the bullet points that Amazon provides in your product listings.

You can use keywords to describe the product with these 5 bullet points consisting of 100 characters. It can help entice customers to buy your products.

Restore the right to sell the listing: If the listing is deleted and the inventory is frozen due to counterfeit (counterfeiting, counterfeiting) reasons, the appeal will be restored, and the inventory will be immediately restored to sale! If you need to restore the right to sell the listing, the seller can consult separately

What are the impacts of Amazon listing optimization (the need for optimization)?

In fact, the product is yourself, and listing optimization is the clothes you wear, and what you wear will determine your social circle.

The quality of the impression will determine the breadth of your stage. In business etiquette. First impressions are the most important thing. Real-life and shopping** as well.

First impressions are mainly based on the other person's expression, posture, body, appearance, and clothing.

First impressions are common in everyday life, and this first impression is often the basis for future interactions.

The "stereotype effect" is closely related to the first impression, the first impression is often the basis for the formation of the stereotype effect, and the stereotype effect is often the deepening and broadening of the first impression.

Your listing is not optimized, **blurry, the title has a typo, the bullet point can't catch the user's pain points, and the description is a lot of text accumulation and can't find the point, I'm a buyer, why should I buy your product?

What if the CCP burns money.

In fact, I have always believed that listing optimization should be done at the stage of product selection.

After all, product selection is a careful process, and you should determine your keywords, title, picture, bullet point and description in the process of market research. In this way, it is better to go to the product with preparation. It's actually useless to blindly add listing and change it later, because your listing title setting determines your ** rate and purchase rate.

It is recommended to be prepared to do Amazon again, otherwise every day is spent in not being warned that the CCP is burning money, which is meaningless.

Today, I will explain to you the skills of writing listings for cross-border e-commerce, simply find materials on the Tmall store, and then optimize them.